Introduction to Gamification & Bunchball - Increase user engagement with these powerful...

Matt Foster – Account Executive

The Problem

The Problem Businesses are Struggling to make their Customers,

Partners & Employees more Active & Loyal

Fighting for attention, participation and loyalty Increasingly complex

systems, services and collaboration

Declining engagement and satisfaction

B U S I N E S S C U S T O M E R S

E M P L O Y E E S

P A R T N E R S

The Opportunity For Employees and Partners: Gamification uses data-driven motivational techniques to drive adoption, utilization, engagement and loyalty. For Customers: Consumer driven companies use Bunchball to increase audience engagement leading to higher advertising revenue.

The Solution

Addressing 3 Basic Human Motivators

Achievement

Levels in games

Miles & points

Progress bars

Status

Standings/leaderboards

Job titles at work

Likes on Facebook

Rewards

Access to exclusives

Early boarding/upgrades

Discounts & incentives

In other words, they’re using game mechanics to drive engagement & loyalty.

Bunchball makes it easy to increase activity, loyalty & engagement using

game mechanics.

Gamification Is…

Applying Game

Mechanics

to Non-Game

Experiences

Gamification Includes an Overarching Set of Techniques

Gamification

Motivation Reputation Collaboration Personalization

Who We Are

BUNCHBALL TODAY: The leader in gamification. Known as the industry pioneer who created the space in 2007.

BUSINESS VALUE: Our technology, products and services motivate and influence human behavior to motivate high value activity resulting in more active, engaged and loyal customers, partners and employees

SOLUTIONS: Cloud/SaaS-based technology, Nitro Platform, Nitro for Salesforce, Nitro for IBM Connections, Jive Gamification Module.

CUSTOMERS: We are focused on the Fortune 1000 and mid-market; our 300+ customer base is comprised of world-class companies including Adobe, HP, Cisco, Warner Bros., Comcast, Ford, VMware, Hasbro, etc.

Engaging Customers Engaging Employees

Value Proposition for Enterprise

Short-term adoption (Quick wins): Long-term engagement

Increased Activity Better data for management decision-making (CRM)

Increased Pipeline Increased Sales (CRM)

Faster on-boarding Increased compliance (HCM)

Increased User-Generated Content Increased call deflection (Social Collaboration)

Productivity Increase Decreased time-to-resolution (CRM)

Proficiency Increase Higher customer satisfaction (CRM)

SIGNIFICANTLY DIFFERENT BUSINESS OUTCOMES ARE DRIVEN BY THESE MEASURES:

Enterprises use Bunchball to increase adoption, show continuous engagement for business tools, and influence and motivate specific behaviors.

Enterprise Customer Success Metrics

• Motivate dealer employees to improve their sales effectiveness: • 100,000 unique visits to site • Q3 2012 saw a 358% cumulative increase in site activity • Usage in the month of August was 281% higher than August 2011 • Course completion doubled YoY

• Launch a Marketing Social Campaign

• Use of Chatter doubled and Website traffic from social media sites doubled since launch in early March

• Increase adoption and improve data accuracy generated by 230 member sales team:

• 100% of sales team active on SFDC in first 2 months • Actions per user increased 29%

• Increase participation and engagement with Jive

• 55% increase in active users

Value Proposition for Consumer

Increased Engagement KPIs:

Repeat web visits Activities per user Increased Sales conversion

Page views per visit Increased Registration Increased sharing of content

Time spent on site Increased User Retention Increased traffic from social sites (Facebook, Twitter, etc.)

Consumer driven companies use Bunchball to increase audience engagement leading to higher advertising revenue and increased brand loyalty.

Consumer Customer Success Metrics

• MTV: • 105% year-on-year increase in page views • 70% year-on-year increase in unique views • Pageviews on MTV's UK website were up 530% year-on-year

• Club Psych:

• 30% increase in overall site traffic • 1.5 million page views in 1 month • 130% increase in page views for official show website • 47% increase in return visits

Gamification Requires Robust Technology

• Rules engine to manage missions, levels & points

• APIs to track behaviors within and across platforms

• Widgets for leaderboards, profiles, redemption

• Admin console to easily optimize programs

• Real time analytics to understand behaviors and results

• Easy to deploy and manage in real-time

• Secure & scalable to handle massive amounts of data

Engage Users Across Platforms, Websites and Devices

Enterprise Apps Websites/Portals Social Platforms Mobile Devices

Client Services – Delivering Customer Success

300+ CUSTOMERS

350+ PROGRAMS

THE MOST

GAMIFICATION

EXPERTISE &

EXPERIENCE

DELIVERED MORE

CUSTOMER SUCCESS

THAN ANY OTHER

SERVICE TEAM

PROGRAM DESIGN

TRAINING & SUPPORT

ANALYTICS PLANNING

PROGRAM OPTIMIZATION TH

OU

GH

T

LE

AD

ER

SH

IP

We’re Leading The Market

Most Customers

300+

Most Users

260M+ per month

Most Traffic

20B+ actions to-date

“For anticipating the gamification explosion before anyone knew what gamification was.”

“To date gamification has been one size fits all users. But just as Amazon has begun offering personal web stores to each customer, Bunchball will enable companies to customize their gamification layers and rewards for each person visiting the site.”

“…powered by Bunchball, Jive is adding gamification to its products, including its

internal social networks for companies as well as intranets.”

• 2012 Best Use Of Gamification In The Enterprise by GSummit • Voted Best New App at Salesforce.com App Quest 2011

Awards:

Confidential - Do not distribute

THANK YOU!

Matt Foster

matthew.foster@bunchball.com

408-215-2909

@mhfoster