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Internet of Things Market ChinaInternet of Things Market – China
April 2012
•Introduction•Market Overview•Market Overview China
•Drivers & Challenges•Government Initiatives•Initiatives by Companies •Trends•Trends•Partnerships •Competitionp•Key Takeaways
2INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Executive Summary
Market
Internet of Things (IoT) market in China is expected to reach USD ‐ bn in 20‐ with a CAGR of x% over 20‐ ‐ 20‐
Chinese government plans will invest in core‐technology research, industrial chain building, and application of the Internet of Things (IoT) by 20‐
Drivers & Challenges
Drivers:
‐ Growth in China’s RFID Market
‐ Industry Applications
‐ Rise in Use of Smartphones
Wid d U f I
Challenges:
‐ Lack of Unified Standards
‐ Safety & Privacy Concerns
‐ High Application Cost Challenges ‐ Widespread Usage of Internet
‐ Cost Reduction
‐ Infrastructural Advantage
‐ Supply and Demand Drive
‐ Lack of Understanding
Trends
Industry Growth Led by Applications
Emerging Integrated Platforms
Emerging Business Models
Government Initiatives
IoT Development Plan in China
Initiatives by China's Central Government and China's
Ministry of Finance
IoT Investment Focus under China’s 12th Five Year Plan
IoT Standard in China
IoT Initiatives by China’s Provincial Government
Smart City Action Plan of Shanghai (2011‐2013)
3
Competition
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Major foreign players in the market include Company 1., Company 2, Company 3, Company 4 and others
Key domestic players in the market include Company 5, Company 6 and others
Internet of Things (IoT) ‐ Introduction
A world‐wide network of uniquely addressableinterconnected objects, based on standard communication
Internet of Things (IoT)
IoT integrates sensors and devices into everyday objects that are connected to the Internet over fixed and wireless
networks, anytime, anywhere
A virtual medium where "things" can communicate to each other, to users, to computers and systems
Characteristic 6 Characteristic 1
Key Characteristics of IoT Characteristic 2
Characteristic 4 Characteristic 3
Characteristic 5
Characteristic 4 Characteristic 3
Latest technologies supporting IoT
Sensor technology, IPv6, WPAN, WLAN,3G/LTE, autocontrol technology,
4
Note: IPv6 – Internet Protocol Version 6, WPAN ‐Wireless Personal Area Network, WLAN ‐Wireless Local Area Network, 3G – 3rd Generation, LTE ‐ Long Term Evolution
Latest technologies supporting IoT nanotechnology, embedded intelligent technology, etc.
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Internet vs Internet of Things (IoT)
• Feature 1
Internet
• Feature 4
Internet of Things
• Feature 2 • Feature 5
• Feature 3 • Feature 6
Mid 1990s ‐ Spread of WWW Mid 2000s Upgrade to Web 2 0 Late‐2000s ‐ Practical use of IoTMid 1990s ‐ Spread of WWW Mid 2000s ‐Upgrade to Web 2.0 Late 2000s Practical use of IoT
Significance of the Internet • Significance 1 • Significance 2 • Significance 3
Principal subject connected
to the Internet• Subject 1 • Subject 2 • Subject 3
5INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Principal technology • Technology 1 • Technology 2 • Technology 3
Evolution of Internet of Things (IoT)
Concept initiation Ubiquitous ITU Report of IoT Experience China
China is one of the four founding members and dominant powers that are permitted to develop IoT together with Germany, USA and South Korea
IBM Smart Planet
1999 2004 2005 2009 ‐10
Concept initiation NetworkITU Report of IoT Experience China
2008 ‐ 09
IBM Smart Planet
• Development 1
• Development 2
• Development 3 • Development 4 • Development 5
• Development 6
• Development 7
• Development 8
• Development 9
• Development 10
6INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Internet Internet of Things Wisdom of the Earth+ =
Internet of Things (IoT) Network in China
RFID / Sensor Network
FlowWith RFID more and more objects
communicate with each other, slowly creating a network of
information ‐ "internet of things"
Access Gateway
NGN, Internet, etc..
information internet of things
eware
Flow
Middle xx xx xx xx xx xx
Flow
App
lications
/ Services
xx xx xx xx xx xx
7INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Note: RFID ‐ Radio Frequency Identification Device, NGN ‐ Next Generation Network, SCM ‐ Supply Chain Management
IoT market in China is expected to grow with x% CAGR during 20‐ ‐20 ‐ reaching over USD ‐ bn by 20‐
• IoT market in China is expected to reach USD ‐ bn by 20‐ from USD ‐ bn in 20‐ with a compound annual growth rate (CAGR) of x% during 20‐ – 20‐
Internet of Things (IoT) ‐Market Overview
• Chinese government plans to promote the investments in core‐technology research, industrial chain building, and application of the Internet of Things (IoT) by 20‐
NDRC and MIIT are expected to infuse capital in supporting the IoT industry in 20‐
New strategic emerging industries which includes IoT is estimated to add y% to GDP in China’s 12th Five‐Year Plang g g y
• IoT market will make significant contribution to the China's economy by developing agriculture and promoting industrialization
Market Size and Growth
150
200
USD bn
x%
a11a10
a9a8
0
50
100a8
a7a6a5a4a3a2a1
8INTERNET OF THINGS MARKET IN CHINA 2012.PPT
20‐e20‐e20‐e20‐e20‐e20‐e20‐e20‐e20‐e20‐e20‐
Note: NDRC ‐ National Development and Reform Commission; MIIT – Ministry of Industry & Information Technology
City 1, City 2, City 3 are China’s key potential IoT hubs along with other major cities such as City 4 and City 5
IoT Hubs of China
City 1City 12
City 11City 10
City 9
City 3City 15
City 4
City 2
City 8
City 5Cit 17
City 11
City 13City 14
City 7
Major Cities
yCity 17
City 6City 16
Potential Cities
• Finding 1
• Finding 2
9INTERNET OF THINGS MARKET IN CHINA 2012.PPT
• Finding 3
SAMPLE Comparison in Sector Focus by IoT Market in China
Focus Sectors Focus Applications
Application 1 Application 2 Application 3 Application 4 Application 5 Application 6
Sector ASector A
Sector B
Sector C
Sector D
Sector E
Sector F
Sector G
Sector H
Sector I
China Europe & America Japan & Korea
10
Finding
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
SAMPLE IoT Market Environment in China
Finding 1 Finding 5
Pros Cons
EnvironmentA
EnvironmentB
Finding 2 • Finding 6
EnvironmentC
Finding 3 Finding 7
EnvironmentD
Finding 4 Finding 8
11
D
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Drivers & Challenges – Summary
Drivers
Industry Applications
Challenges
Lack of Unified Standards
Rise in Use of Smartphones
Widespread Usage of Internet
Safety & Privacy Concerns
High Application Costp g
Cost Reduction
I f t t l Ad t
Lack of Understanding
Infrastructural Advantage
Supply and Demand Drive
12INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Industries using mature sensor technologies will boost the IoT market in China
Industry Applications (1/2) Impact
•Finding 1
Applications in Pilot Cities in China
•Finding 2
Application 1
Application 2
City 1
City 2
Application 3City 3
RFID being one of the underlying technology of IoT finds applications in:
A
E
B
G
DC
HF
13INTERNET OF THINGS MARKET IN CHINA 2012.PPT
KI LJ
Smartphones sales is estimated to have risen to ‐mn units by the end of 20‐
Rise in Use of Smartphones Impact
• Finding 1• Finding 2 Sub‐finding 1 Sub‐finding 2
• Finding 3• Finding 3 Sub‐finding 3 Sub‐finding 4
• Finding 4• Finding 5g
Rising Smartphone Sales Top 5 Countries – Mobile Phone users (20‐)
100
200
mn unitsx%
a2a1
500
1,000
No. in mn
b5b4b3
b2b1
China has highest mobile phone user in 20‐
14INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Note: WCDMA refers to Wideband Code Division Multiple Access
020‐e20‐
0Country
5Country
2Country
4Country
3Country
1
Internet population in China is estimated to rise by x% during 20‐‐20‐
•Finding 1
Widespread Usage of Internet Impact
Finding 1Sub‐finding 1
Sub‐finding 2
Sub‐finding 3
Finding 2•Finding 2
Internet Population Top 5 Countries – Internet users(20‐)Internet Population
600
800 60
Penetration%
No. of usersmn
x%a6
a5
Top 5 Countries – Internet users(20‐)
c1600
No. in mnChina has the largest internet user base in
the world
0
200
400
600
0
20
40a4
20‐e
b6
20‐
a5
b5
20‐
b4
20‐
a3
b3
20‐
a2
b2
20‐
a1
b1 c5c4c3
c2
c1
0
200
400
C tC tC t C tC t
15
Note: Figures includes users accessing internet on PC as well as mobile devices
PenetrationNo. of users20 e2020202020 Country
5Country
4Country
2Country
3Country
1
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Low sensing costs attracts increased usage making sensing devices widely accepted among buyers
•Finding 1
Cost Reduction Impact
Finding 2
Price
Sensing
Finding 3
Finding 4Sub‐finding 1
16
Sub‐finding 2
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Privacy protection must cover technical solutions, as well as regulatory, market‐based and socio‐ethical consideration
Safety & Privacy Concerns Impact• Finding 1 Sub‐finding 1
Sub‐finding 2
• Finding 2
• Finding 3
Technical
• xx
PrivacyLegal / Regulatory Socio‐ethical
•xx • xx
PrivacyProtection
Economic / Market
17
• xx
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
IoT Development Plan in China
Development 3 Development 5
2011 2012 2013 2015 2015 20202011‐2012 2013e‐2015e 2015e‐2020e
Development 1 Development 2 Development 4
18INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Chinese government planned total investment of USD ‐ bn to develop the country’s IoT industry by 20‐
China's Central Government China's Ministry of Finance
• Finding 1 • Finding 5
• Finding 2• Finding 3
• Finding 4
• Finding 6Sub‐finding 1
Sub‐finding 2
• Finding 7Sub‐finding 1
Sub‐finding 2
Sub‐finding 3
Sub‐finding 4
19INTERNET OF THINGS MARKET IN CHINA 2012.PPT
IoT investment focus under China’s 12th Five Year Plan
K B
A
J C
IoT Investment & Development Focus under China’s
12th Five Year Plan
I D
H E
20INTERNET OF THINGS MARKET IN CHINA 2012.PPT
G
SAMPLE USD ‐ bn will be invested in smart grid and USD ‐ bn in ITS as per China’s 12th Five Year Plan
A and B are estimated to be most heavily invested sectors
• Finding 1
USD b I t t Pl
• Finding 2
2009 ‐ 2010 2011 ‐ 2015 2016 ‐ 2020
USD ‐ bn Investment Plan
• Development A
• Development B • Development C
Finding 3
21INTERNET OF THINGS MARKET IN CHINA 2012.PPT
SAMPLE IoT Standards in China (1/2)
IoT Standard Matrix Current IoT Related Standard Necessity and Feasibility of New IoT Standard
Global Standard Local Standard Necessity Feasibility
Data standard xx xx xx xx xx
Software Frame xx xx xx xx xx
pplication Layer
Long distance (fix line)
xx xx xx xx xx
Short distance (fix xx xx xx xx xx
Ap
er line)xx xx xx xx xx
Long distance (wireless)
xx xx xx xx xx
mun
ication laye
Short distance (wireless)
xx xx xx xx xx
Com
ng er
22
xx xx xx xx xx
Sensi
laye
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
SAMPLE IoT Initiatives by China’s Provincial Government (1/3)
City A• Initiatives A
City B • Initiatives B
City C • Initiatives C
City D • Initiatives D
City E • Initiatives E
23INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Smart City Action Plan for Shanghai (20‐‐20‐)
Plan A
Findings
x1 projects
Plan Bx2 projects
Plan C
Findings
x3 projects
Findings
Plan D
Findings
x4 projects
24INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Initiatives by Companies (1/2)
Companies Initiatives
Company 1 • Initiatives taken 1
Company 2 • Initiatives taken 2
Company 3 • Initiatives taken 3
Company 4 • Initiatives taken 4
Company 5 • Initiatives taken 5
25
Company 5 Initiatives taken 5
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Trends – Summary
Industry Growth Led by A li tiApplications
Key Trends
Emerging BusinessModels
Emerging Integrated Platforms
26INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Widespread enterprise and industry applications leads to the growth in IoT market in China
•Finding 1
Industry Growth Led by Applications (1/2)
Industry applicationsg applications boosting IoT
market in China
Finding 2
Finding 3• Sub‐finding 1
Finding 3• Sub‐finding 2
Finding 4
27INTERNET OF THINGS MARKET IN CHINA 2012.PPT
NRI allies with Beijing University of Post & Communications to develop proposals for China’s IoT projects
Secretariat ‐ Japan Nomura Research Institute (NRI)
Secretariat ‐ China Beijing University of Posts and Telecommunications
Managing members (16 entities)
Organizational structure of China and Japan Business Alliance on the IoT
Managing members (9 entities)
• •
Managing members (9 entities)
•
XX Association
A B
Presenting Proposals
28
Note: Information above are as of Jan 14, 2011
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
A B
IoT related Partnerships over the period 2010 ‐ 2012
Organizations Partnerships
Organization 1 Organization 2 • Partnership 1
Organization 3 Organization 4 • Partnership 2
Organization 5 Organization 6 • Partnership 3
Organization 7 Organization 8 • Partnership 4
Organization 9 Organization 10 • Partnership 5
29INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Major Players in China’s IoT Value Chain
Sensor and Chipset
Communication
Module
Network
Operators
System Integrator and Middleware
Service Operators
• Company 1 • Company 4 • Company 8 • Company 11 • Company 14
• Company 2
• Company 3
• Company 5
• Company 6
• Company 9
• Company 10
• Company 12
• Company 13
• Company 15
• Company 16Company 3 Company 6 • Company 10 • Company 13
• Company 7
• Company 16
30INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Major Domestic Public Companies – Summary (1/2)
3,000
Net ProfitSize of the Bubble represents Market Capitalization in USD mn
2,000
2,500m1
1,500
500
1,000
0
12,000 14,000 16,000 18,000 20,000 22,000 24,000 26,000 28,000 30,000 32,000 34,000 36,000 38,000 40,000 42,000 44,000
m2
Total Income
Company BCompany A
31INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Note: Total income and Net Profit figures are in USD mn for the year ending Dec 31st 2011; Market Cap figures for Company A is for Mar 29th, 2012 and for Company B is for Mar 30th.2012
Company BCompany A
Major Domestic Public Companies – Summary (2/2)
Total Income and Profit for Major Domestic Companies
n1
t1
Company A
t2
Company B
n2
t2
Net Income
Total Income
32INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Note: All figures are in USD mn for the year ending Dec 31st 2011
Domestic Company – Company A
Company Information Locations – China
Corporate AddressCompany 5
x, y Avenue, City 5, City 5 Pin‐code, Country
Tel No. xxx‐yyy‐zzz
Fax No. xxx‐yyy‐zzz
Website ‐
Y f I ti 19
Products and Services
Year of Incorporation 19
Ticker Symbol xx
Stock Exchange yy
H d t
Key People
Products and Services
Category Products/Services
Integrated Telecommunication
Wireline voice, mobile voice, Internet,
managed data and leased line value‐ N D i ti
Headquarters
Servicesmanaged data and leased line, value
added services, integrated information
application services, and other related
services, as well as prepaid calling cards
Name Designation
Person 1 Chairman of the Board, CEO, General Manager
Person 2 President, Chief Operating Officer & ED
33
Person 3 CFO, Executive Vice President & ED
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
i i l S h K i
Domestic Company – Company A
Financial Snapshot Key Ratios
Profit / Loss
Total Income
a4a3a2
40,000 3,000
ProfitUSD mn
Total Income USD mn
Particulars y‐o‐y change (2011‐10)
2011 2010 2009 2008
Profitability RatiosOperating Margin ‐ ‐ ‐ ‐ ‐
a2a1
0
10,000
20,000
30,000
0
1,000
2,000
20‐20‐20‐20‐
Net Margin ‐ ‐ ‐ ‐ ‐
Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐
Return on Equity ‐ ‐ ‐ ‐ ‐
Return on Capital Employed ‐ ‐ ‐ ‐ ‐
Return on Working Capital ‐ ‐ ‐ ‐ ‐
Return on Assets ‐ ‐ ‐ ‐ ‐
Financial Summary
• The company earned a net profit of USD ‐mn in FY 20‐, as compared to net profit of USD ‐ mn in FY 20‐
• The company reported total Income of USD ‐mn in FY 20‐, registering an increase of x1 % over FY 20
Return on Fixed Assets ‐ ‐ ‐ ‐ ‐
Cost RatiosOperating costs (% of Sales) ‐ ‐ ‐ ‐ ‐
Administration costs (% of Sales)
‐ ‐ ‐ ‐ ‐
Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐registering an increase of x1 % over FY 20‐
• The company earned an operating margin of x2 % in FY 20‐ a decrease of x3percentage points over FY 20‐
• The company reported debt to equity ratio of x4 in FY 20‐, a decrease of x5 % over FY 20‐
Interest costs (% of Sales)
Liquidity RatiosCurrent Ratio ‐ ‐ ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐ ‐ ‐
Leverage RatiosDebt to Equity Ratio ‐ ‐ ‐ ‐ ‐
b i l iFinancial Summary
Indicators Value (29/03/2012)Market Capitalization (USD) x1 mnTotal Enterprise Value (USD) x2 mnEPS (USD)
Debt to Capital Ratio ‐ ‐ ‐ ‐
‐Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐
Efficiency RatiosFixed Asset Turnover ‐ ‐ ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐ ‐ ‐
34
EPS (USD) x3PE Ratio (Absolute) – (30th Mar 2012) x4
Improved Decline
Working Capital Turnover ‐ ‐ ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐ ‐ ‐
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Domestic Company – Company A
Key Business Segments Key Geographic Segments
100%
Segment A
100%
Segment BThe company operates
through single reportable
50%
100% The company operates through single reportable segment namely, Segment
A50%
100%through single reportable
segment namely, Segment B
Key Recent Developments
0%2011
0%2011
Description News
Overview
• Company A, together with its subsidiaries, provides wireline and mobile telecommunications services to government, enterprise, and residential customers in the People's Republic of China
• Company A focused on their needs and continued to improve their integrated information service p y p gcapability to actively introduce new‐generation IT applications such as IoT, integrate informatisation and industrialisation and promote the usage of informatisation applications of various industries
Agreement• In Feb 2012, the Chengdu municipal government in Sichuan province has signed an agreement with Company A to build the western China cloud computing base in Chengdu
35
Launch• On Mar 28, 2012, Company A and Nokia launched the Nokia 800C, the first CDMA Windows Phone in China and Nokia's first Lumia phone for the world's largest smartphone market
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
IoT market in China will witness a sharp rise owing to the investment plans by Chinese government
Chinese government will promote core‐technology research, industrial chain building, and application of IoT by 20‐
Initiatives Taken by G
Market Size Trends in the Market
Chinese government planned
total investment of USD ‐bn
GovernmentTrends in the Market
Increase in enterprise and industry application leads to the growth in 150
200
USD bn
x%
a11a10
9to develop the country’s IoT
industry until 20‐IoT market
By 20‐, China may have x1 IoT Integrated platforms with the IoT concept, will
0
50
100
a9a8
a7a6a5a4a3a2a1
ChallengesBy 20‐, x2 core R&D
technologies under the 12th Five‐Year Plan
bring mobile devices, embedded devices and Internet service platforms into the mainstream
020‐e20‐e20‐e20‐e20‐e20‐e20‐e20‐e20‐e20‐e20‐
ginstitutions, x3 industrial leading enterprises, x4 backbone corporations and x5 small and medium sized companies in the IoT
• Lack of Unified Standards
• Safety & Privacy ConcernsIoT technology together with human behavorial pattern leads to
36INTERNET OF THINGS MARKET IN CHINA 2012.PPT
pfield are expected in province A
• High Application Cost
• Lack of Understanding
innovative new business models for IoT in China
Appendix (1/2)
Ratio Calculations
Operating Margin (Operating Income/Revenues)*100
Ratio Calculations
Current RatioCurrent Assets / Current Liabilities
Net Margin (Net Profit / Revenues) *100
Profit Before Tax Margin (Income Before Tax / Revenues *100
(N I / Sh h ld
Cash Ratio{(Cash & Bank Balance + Marketable Securities) / Current Liabilities)}
Debt to Equity Total Liabilities / Shareholders E it
Return on Equity (ROE) (Net Income / Shareholders Equity)*100
Return on Capital (ROCE) EBIT / (Total Assets – Current Liabilities)*100
(N I / W ki C i l)
q yEquity
Debt to Capital Ratio{Total Debt / (Shareholders Equity + Total Debt)}
Interest Coverage Ratio EBIT / Interest Expense
Return on Working Capital (Net Income / Working Capital) *100
Return on Assets (Net Income / Total Assets)*100
Return on Fixed Assets (Net Income / Fixed Assets) *100
Fixed Asset Turnover Sales / Fixed Assets
Asset Turnover Sales / Total Assets
Operating Costs (% of Sales) (Operating Expenses / Sales) *100
Administration Costs (% of Sales)
(Administrative Expenses / Sales) *100
Current Asset Turnover Sales / Current Assets
Working Capital Turnover Sales / Working Capital
/
37
Interest Costs (% of Sales) (Interest Expenses / Sales) *100 Capital Employed Turnover Sales / Shareholders Equity
INTERNET OF THINGS MARKET IN CHINA 2012.PPT
Appendix (2/2)
Key sources of information used in the report include the following:
• News articles
• Journals• Journals
• Business intelligence databases
I d t i ti• Industry associations
• Government publications
38INTERNET OF THINGS MARKET IN CHINA 2012.PPT
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