Internet Marketing Archie Warnock

Internet Marketing

Archie Warnockwarnock@awcubed.comhttp://www.awcubed.com

IBMA 1999

Summary and ChecklistGet a dialup providerGet your domain nameGet a hosting serviceDesign your siteGather materialsBuild your siteMaintain your site

IBMA 1999

Get a Dialup Provider• Your connection to the Internet• Dialup is probably adequate - AOL,

MSN, Erol’s, many others• If you are doing your own design

and maintenance, faster is better• Where your email usually winds up• Do you need access from the road?

IBMA 1999

Get Your Domain Name• On the Web: www.yourband.com• Email: band@yourband.com• How to choose?

•Many good names are taken•Memorable•Short•How about www.desotoband.com?

IBMA 1999

Get a Hosting Service• Where your web site lives• Where your e-mail is handled• Not necessarily your dial-up provider• Ads in Internet World, other trade

journals for Web2010, FrontHost,...• $10/month (10 - 50 Mb) to $50/month

or more, depending on storage and service requirements

IBMA 1999

Design Your Site - Mandatory

• You Need To Provide– General Introduction– Contact Information– Who’s In The Band– Appearance Calendar

• with maps from MapQuest, others– Recordings

IBMA 1999

Design Your Site - Options• Digital music & downloads• Videos• Netcasting• Online ordering, with credit cards• Online features and specials• Personal web sites, fan clubs and other

projects• Chat rooms, email lists

IBMA 1999

Gather Materials• Write your copy, or have it written• Scans of your recordings• Graphics design - do your own, or

contract it out• Don’t be cheap - this is your face

to the world

IBMA 1999

Build Your Site• Good editing tools are not expensive

(under $100)• FrontPage, DreamWeaver, HomeSite• If you keep your site simple, tools can

be simple, too• Test, test, test - make sure everything

works• Publish to your site

IBMA 1999

Maintain Your Site• Don’t build a cobweb site• Band sites are largely static• Only the calendar has to be changed

regularly• Occasional changes - new recordings,

personnel changes, special gigs• Keep backups!

IBMA 1999

Resources• General Information• Web Design

IBMA 1999

Resources• Examples

– http://www.bluegrassmusic.com– http://www.seldomscene.com– http://members.home.com/warnock/

desoto– http://www.pa-kid.com

IBMA 1999

Resources• Contacting Me

– warnock@awcubed.com– www.awcubed.com– 301-854-2987