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IBMA 1999 Get a Dialup Provider Your connection to the Internet Dialup is probably adequate - AOL, MSN, Erol’s, many others If you are doing your own design and maintenance, faster is better Where your usually winds up Do you need access from the road?
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Internet Marketing
Archie [email protected]://www.awcubed.com
IBMA 1999
Summary and ChecklistGet a dialup providerGet your domain nameGet a hosting serviceDesign your siteGather materialsBuild your siteMaintain your site
IBMA 1999
Get a Dialup Provider• Your connection to the Internet• Dialup is probably adequate - AOL,
MSN, Erol’s, many others• If you are doing your own design
and maintenance, faster is better• Where your email usually winds up• Do you need access from the road?
IBMA 1999
Get Your Domain Name• On the Web: www.yourband.com• Email: [email protected]• How to choose?
•Many good names are taken•Memorable•Short•How about www.desotoband.com?
IBMA 1999
Get a Hosting Service• Where your web site lives• Where your e-mail is handled• Not necessarily your dial-up provider• Ads in Internet World, other trade
journals for Web2010, FrontHost,...• $10/month (10 - 50 Mb) to $50/month
or more, depending on storage and service requirements
IBMA 1999
Design Your Site - Mandatory
• You Need To Provide– General Introduction– Contact Information– Who’s In The Band– Appearance Calendar
• with maps from MapQuest, others– Recordings
IBMA 1999
Design Your Site - Options• Digital music & downloads• Videos• Netcasting• Online ordering, with credit cards• Online features and specials• Personal web sites, fan clubs and other
projects• Chat rooms, email lists
IBMA 1999
Gather Materials• Write your copy, or have it written• Scans of your recordings• Graphics design - do your own, or
contract it out• Don’t be cheap - this is your face
to the world
IBMA 1999
Build Your Site• Good editing tools are not expensive
(under $100)• FrontPage, DreamWeaver, HomeSite• If you keep your site simple, tools can
be simple, too• Test, test, test - make sure everything
works• Publish to your site
IBMA 1999
Maintain Your Site• Don’t build a cobweb site• Band sites are largely static• Only the calendar has to be changed
regularly• Occasional changes - new recordings,
personnel changes, special gigs• Keep backups!
IBMA 1999
Resources• General Information• Web Design
IBMA 1999
Resources• Examples
– http://www.bluegrassmusic.com– http://www.seldomscene.com– http://members.home.com/warnock/
desoto– http://www.pa-kid.com