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Internet Marketing Archie Warnock [email protected] http://www.awcubed.com

Internet Marketing Archie Warnock

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IBMA 1999 Get a Dialup Provider Your connection to the Internet Dialup is probably adequate - AOL, MSN, Erol’s, many others If you are doing your own design and maintenance, faster is better Where your usually winds up Do you need access from the road?

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Page 1: Internet Marketing Archie Warnock

Internet Marketing

Archie [email protected]://www.awcubed.com

Page 2: Internet Marketing Archie Warnock

IBMA 1999

Summary and ChecklistGet a dialup providerGet your domain nameGet a hosting serviceDesign your siteGather materialsBuild your siteMaintain your site

Page 3: Internet Marketing Archie Warnock

IBMA 1999

Get a Dialup Provider• Your connection to the Internet• Dialup is probably adequate - AOL,

MSN, Erol’s, many others• If you are doing your own design

and maintenance, faster is better• Where your email usually winds up• Do you need access from the road?

Page 4: Internet Marketing Archie Warnock

IBMA 1999

Get Your Domain Name• On the Web: www.yourband.com• Email: [email protected]• How to choose?

•Many good names are taken•Memorable•Short•How about www.desotoband.com?

Page 5: Internet Marketing Archie Warnock

IBMA 1999

Get a Hosting Service• Where your web site lives• Where your e-mail is handled• Not necessarily your dial-up provider• Ads in Internet World, other trade

journals for Web2010, FrontHost,...• $10/month (10 - 50 Mb) to $50/month

or more, depending on storage and service requirements

Page 6: Internet Marketing Archie Warnock

IBMA 1999

Design Your Site - Mandatory

• You Need To Provide– General Introduction– Contact Information– Who’s In The Band– Appearance Calendar

• with maps from MapQuest, others– Recordings

Page 7: Internet Marketing Archie Warnock

IBMA 1999

Design Your Site - Options• Digital music & downloads• Videos• Netcasting• Online ordering, with credit cards• Online features and specials• Personal web sites, fan clubs and other

projects• Chat rooms, email lists

Page 8: Internet Marketing Archie Warnock

IBMA 1999

Gather Materials• Write your copy, or have it written• Scans of your recordings• Graphics design - do your own, or

contract it out• Don’t be cheap - this is your face

to the world

Page 9: Internet Marketing Archie Warnock

IBMA 1999

Build Your Site• Good editing tools are not expensive

(under $100)• FrontPage, DreamWeaver, HomeSite• If you keep your site simple, tools can

be simple, too• Test, test, test - make sure everything

works• Publish to your site

Page 10: Internet Marketing Archie Warnock

IBMA 1999

Maintain Your Site• Don’t build a cobweb site• Band sites are largely static• Only the calendar has to be changed

regularly• Occasional changes - new recordings,

personnel changes, special gigs• Keep backups!

Page 11: Internet Marketing Archie Warnock

IBMA 1999

Resources• General Information• Web Design

Page 12: Internet Marketing Archie Warnock

IBMA 1999

Resources• Examples

– http://www.bluegrassmusic.com– http://www.seldomscene.com– http://members.home.com/warnock/

desoto– http://www.pa-kid.com

Page 13: Internet Marketing Archie Warnock

IBMA 1999

Resources• Contacting Me

[email protected]– www.awcubed.com– 301-854-2987