International Management and Business Administration · afrikas aufstieg 2. afrika konsumiert 3....

Preview:

Citation preview

www.intergest.com

International Management and Business Administration

www.intergest.com

International Management and Business Administration

InterGest THE ART OF BEING LOCAL WORLDWIDE

Präsentiert von Céline Laukemann

Konsumboom garantiert Markteinstieg im südlichen Afrika

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

ÜBERSICHT

1. AFRIKAS AUFSTIEG

2. AFRIKA KONSUMIERT

3. SADC / SACU

4. INVESTITIONSSEKTOREN FÜR DEN DEUTSCHEN MITTELSTAND

5. GESELLSCHAFTSRECHTLICHE RAHMENBEDINGUNGEN

6. MITTELSTAND IN AFRIKA

7. FAZIT

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Mai 2000 Dezember 2011 März 2013

März 2015

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

2015 – Wachstum BIP

Quelle: IWF

Faktoren des Wirtschaftswachstums: • Zunehmende politische Stabilität

• Rasant wachsende Mittelschicht

• Urbanisierung

• Verbesserte Infrastruktur

• Leap-frogging

• Rohstoffe

• Makroökonomische Stabilisierungspolitik

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Afrikas Aufstieg

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

2016 GDP GROWTH FORECASTS

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Afrika konsumiert

• 2011

• 2012

• 2013/14

• 2-3x höheres Wachstum als OECD-Länder !

• Konsumenten HOTSPOT der Zukunft - 821 Mio Konsumenten (SSA)

• Afrikas Haushalte: 860 Mrd. US$ an Konsumgüterausgaben

in 2008 (mehr als Indien und Russland)!

• Anstieg 2020: 1,4 bn US$ bei 5% BIP-Wachstum p.a.; 1,8 bn US $ bei 7% BIP-Wachstum p.a.!

• bis 2020: die 5 größten Städte Afrikas mit Konsumausgaben

von jeweils 25 Mrd. US$ jährlich!

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

SADC / SACU

CHANCEN FÜR DEN DEUTSCHEN MITTELSTAND IM SÜDLICHEN AFRIKA

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

SADC // SACU

Südliches Afrika

SACU (1901) Zollunion

Südliches Afrika

1996 SADC Freihandelsabkommen 85% zollrechtlich freier Austausch von Waren seit 2008 15 Mitgliedsstaaten 260 Mio (ca.) Gesamtbevölkerung US$ 1000 Mrd (ca.) BIP der Region 40% städtische Bevölkerung

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

NORD-SÜD KORRIDOR

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Verbindungskorridore zum Nord-Süd-Korridor

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Investitionssektoren

• Agrarindustrie (590 Mio Hektar ungenutzte landwirtschaftliche Nutzfläche / 60%)

• Maschinen - / Anlagenbau (z.B. Nahrungsmittel-/Verpackungstechnik)

• Automobilindustrie

• Energie / Umwelttechnik (z.B. Recycling, Wasser-/Abwasser)

• Infrastruktur

• Gesundheitssystem (Krankenhäuser, Medizintechnik, Labortechnik, Pharmaindustrie)

• Einzelhandel

• Elektronische Geräte

• Kommunikationstechnologie

• Tourismus

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

AGRARINDUSTRIE

SADC Landwirtschaftliche Wachstumskorridore / Aquakultur | Süß/Salzwasser

South Africa AgriPark Initiative | Bau von 1Mrd Rand Halal Agro Processing Plant

Zambia National Agriculture Investment Plan 2014 – 2018

Tanzania Southern African Growth Corrdor of Tanzania (SAGCOT)

Lebensmittelversorgungskette

Wertschätzung: 1.000 Mrd US$ im Jahr 2030

7-faches Wachstum der industriell verarbeiteten Lebensmittel in Afrika

• Abgefüllte Getränke

• konservierte Nahrungsmittel

• frische Lebensmittel in Form von ‘ready-to-eat’ Produkten

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Maschinen-/Anlagenbau im Kontext der Lebensmittelversorgungskette

(Landwirt-schaftliche) Produktion

z.B. Bewässerung, Saatgut, Dünger, Mechanisierung

Lagerung/ Transport

z.B. Kühlung

Verarbeitung

Wasseraufbereitung

Verpackung

Automatisierung Hygiene

Vertrieb

In hoher Nachfrage Nachhaltigkeit, Innovation, Ausbildung und Zuverlässigkeit des deutschen Mittelstands

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

AUTOMOBILINDUSTRIE

ASDP Automotive Supplier Development Programme | Tier 1/2/3

VW | ZAR 4.5 Mrd Investition -September 2015

Toyota SA | Ausbau der Vormontage in einer Cross-Dock Facility

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

AUTOMOBILINDUSTRIE

Größter Sektor in der verarbeitenden Industrie

7,5% des südafrikanischen BIP (R3,99 bn im Jahr 2015)

Produktion im Jahr 2020 | 1 Mio

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Energie / Umwelttechnik

Kenya 5000 MW in 3 Jahren,

280 MW Geothermie Anlage,

300 MW Windenergie

South Africa

REIPPP (10 Mrd US$) Solar Park Upington Produktion von Sonnenkollektoren Tanzania, Mozambique Enorme Erdgasvorkommen

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Investitionssektoren

Infrastruktur South Africa National Development Plan: R 845 Mrd

u.a. Container Terminal

SADC North South Transport and linked corridors, ports etc.

Wasser/ Abwasser South Africa 50% der Kläranlagen in kritischem Zustand

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Dube TradePort (2014 | > ZAR 900m investment)

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Infrastruktur - Mosambik Kern-Infrastruktur • Strassenbau: National Key and feeder road programme;

• Schienenverkehr: Kernprojekte (Tete-Nacala, Sena, Caia-Sena, Cuamba-Lichinga, Techobanine, Nhamabuye-Mutuali-Nacala) ; Nord-Süd Korridore

• Elektrizität: Kernprojekte um das Tete-Maputo CESUL ‘backbone’ Stromübertragungsnetz (neue Kraftwerke)

• Hafenbau / Anbau

• Provincial and Feeder Projects: MCA Wasserversorgung und sanitäre Anlagen in Kleinstädten; Zugang zu Elektrizität; Sonderwirtschaftszonen

Weitere Projekte

• Kommerzielle und Touristenzone / Wohnsiedlung im Gebiet Techobanine

• Flughafenbau / Ausbau

• Industrie: Gewerbegebiete & Zementwerke

• Pro-Savannah Agricultural Initiative (Bebauung, Schulen, Büros)

• Xai-Xai Coastal Upgrade project (Hotelprojekte)

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Südafrikas Sonderwirtschaftszonen

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Geografische Segmentierung

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

FAZIT

Standortvorteile • Starkes Wirtschaftswachstum

• Wirtschaftsreformen / Privatisierungen

• Technologischer und infrastruktureller Nachholbedarf

• Niedrige Lohnkosten

• Rasantes Wachstum der Mittelschicht / Konsumsektor

• Rohstoffreichtum

• Geringe Zeitverschiebung

• Traditionell enge Beziehungen zu Europa

• Südafrika: FET-Colleges (Anlehnung an duales Ausbildungssystem; positive Entwicklungen)

• Steigende Nachfrage nach deutschen Produkten und Dienstleistungen

Herausforderungen • Bürokratie / Korruption

• Integriertes Verkehrsnetz

• Politische Instabilität / mangelnde Sicherheit

• Niedriger Ausbildungsstand / Fachkräftemangel

• HIV/Aids-Problematik

• Infrastruktur

• Mangelnder regionaler Handelsaustausch

(Handelskorridore)

• Hohe regionale Transportkosten

• Integration in den Welthandel

• BBBEE (Südafrika)

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

AKTUELLE RECHTSLAGE SÜDAFRIKA

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

SÜDAFRIKA – STEUERN

Körperschaftsteuer 28% Mehrwertsteuer 14% Dividendensteuer 15% Einkommensteuer 18 - 42%

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

SÜDAFRIKA – GESELLSCHAFTSRECHT ÜBERSICHT

Andere Formen gesellschaftlicher Betätigung:

• Partnership (persönliche Haftung und keine eigenständige juristische Persönlichkeit)

• Business Trust

• Close Corporation (keine Neugründungen mehr möglich)

Profit Companies

State Owned Enterprise SOC

Ltd

Public Company

Ltd

Private Company (Pty) Ltd

Personal Liability Company

Inc

Non-Profit Companies NPC

External Companies /

“Branch”

Nicht-selbständige Niederlassung

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Gesellschaftsrecht

Gesellschaftsrecht basiert auf englischem Recht / Companies Act 2008 Private Company - (Pty) Ltd. Äquivalent der deutschen GmbH Gesellschafter muss nicht in SA ansässig sein Min. 1 Direktor Public Officer Public Company - Ltd.: Äquivalent der deutschen AG Min 1 Gesellschafter aber 3 Direktoren

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

SÜDAFRIKA – EINSTIEG IN SÜDAFRIKA

Gründungskosten: EUR 2000

Mindestkapital: 1 ZAR

Gründungsdauer: 1 - 4 Wochen

Doppelbesteuerungsabkommen mit BRD

EU Freihandelsabkommen seit 2000

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

EASE OF DOING BUSINESS INDIKATOR - SÜDAFRIKA

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Messe München GmbH | MMI South Africa (Pty) Ltd

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

BAUMA AFRICA

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

2013 (1st edition) 2015 (2nd edition) 60,000 m² Gallagher Convention Centre

68,000 m² Johannesburg Expo Centre

TOP 10 Ausstellerländer: South Africa China Germany India Italy Korea Spain UK US

TOP 10 Ausstellerländer: South Africa China Germany Italy UK India US France Turkey Spain

Bauma Africa | International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

PM Piping | South Africa + Mozambique 7196 Stahlrohre

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

PM Piping | South Africa + Mozambique

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Liqui Moly

From zero (2006) to…

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Facts and Figures Personal: 2008 – 3 Angestellte (2 BDM, 1 Admin) 2015 – 28 Angestellte (1 Dir., 13 Reps, 10 Logistic, 4 Admin) Wechselkurs €/ZAR: 2008 – 10,03 ZAR 2015 – 15,50 ZAR 2016 – 16,10 ZAR Fuhrpark: 2008 – 2 cars 2015 – 13 cars, 1 Van, 1 Truck

1.164.419,00 3.486.569,00

10.525.815,00

19.013.607,00

40.073.715,00

51.251.072,00

60.872.916,00

43.329.318,00

74.500.000,00

84.000.000,00

-

10.000.000,00

20.000.000,00

30.000.000,00

40.000.000,00

50.000.000,00

60.000.000,00

70.000.000,00

80.000.000,00

90.000.000,00

2008 2009 2010 2011 2012 2013 2014 Aug15

2015 2016

Umsatzentwicklung in ZAR

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Im Markt etabliert....

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Hürden - Personal Fluktuation - Wechselkurs - Stromausfall - Hohe Preisunterschiede im Vgl. zu lokaler Produktion - BEEE Regulierungen Positives - Überlegenheit durch Qualität - Motorsport Enthusiasten - Einfacher Zugang zu Entscheidungsträger - Netzwerke - Brand awareness mit geringer Investition - Flexibilität von Angestellten / Kunden etc.

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

KOSMETIK INDUSTRIE

Kürzlicher Markteintritt Gosh Cosmetics

MAC

Smashbox

NYX

Catrice

Essence

BlackUP Paris

Black Opal

Sleek

WetnWild

Stila Cosmetics

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Neuester Markteintritt….

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

4

5 6

7 8

Rechts- und Steuerberatung

3

2 1

Womit kann InterGest Ihnen behilflich sein?

MwSt Management

Import / Export Management

Unterstützung bei Personaleinstellung und Personalverwaltung

Gesellschaftsgründung, treuhänderische Verwaltung

Buchhaltung und Bilanzierung

Mahnwesen

Weltweites Controlling und Berichtswesen

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players Business Process Outsourcing for Global Players

International Management and Business Administration

www.intergest.com

Vielen Dank für Ihr Interesse an Afrika

InterGest South Africa (Pty) Ltd

MARKTEINTRITT UNTERNEHMENSGRÜNDUNG FINANZBUCHHALTUNG STEUER- / RECHTSBERATUNG PAYROLL www.intergest.com / www.intergest.co.za Celine.Laukemann@intergest.com

Recommended