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Your business takes a stronger dimension Target business partners & customers through 60 + countries –
5 000 000 companies – 17 000 000 contacts
9 Million sessions (+ 41% vs Y-1)*
7,3 Million unique visitors (+36% vs Y-1)* 19 Million
pages viewed (+52% vs Y-1)*
2,17 Pages per session* (+7,78% vs Y-1)
3
Kompass audience increased by over 50% in one year WORLDWIDE.
* Google Analytics May 2016
Searches – key figures
+ 14 million visits per month on companies’ profiles
17 million companies are seen every
month on Kompass International portals
400 000 clicks per week towards websites linked to the NKC portal
(Source : Google Analytics – June 2016)
4
Ad formats
HOMEPAGE
COMPANY PROFILE
Formats availables :
12/09/2016 5
Megabanner 728x90 px • Display on all pages of the website except for the homepage
Local square 300x250 px •Display on all company profiles of the same classification code, SEO lists and search result pages by sector
SEO LIST
HP Square 300x250 px • Display on local Kompass portal homepage
International Square 300x250 px • Display on each of the 66 Kompass local portals, on all company profiles of the same 2-digits classification code, SEO lists &search result pages by sector
TOP 3 •Display on all result pages and company profiles linked to the same classification code
International square
• Display on each of the 66 Kompass local portals, on all web presence company profiles, SEO lists and search result pages linked to the chosen 2-digits classification code
12/09/2016 6
• Our prices are very competitive compared to a CPM model :
– Ex : France => 300€ for 1 month, 500 K impressions delivered (approx. 4000€ CPM)
• /!\ Click through rate varies based on sectors, from 0,10% average (up
to 0,23% for agriculture) but also on the design quality of the ad.
International Display Key figures
0,52% 0,10 %
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Who are our advertisers ?
32 – Engines and mechanical parts
28 – Hardware, ironmongery, cutlery and tools
39 – Electrical equipment. Nuclear equipment
65 – Industrial subcontractors
20 – Plastic products
66 – Means of transport
27 – Metal pipework, valves and containers
42 – Measuring and testing equipment
62 – Handling and storage plant and equipment
40 – Electronic equipment. Telecommunications equipment
37 – Machinery and equipment for metalworking
33 – Heating, ventilation, air conditioning (HVAC) and refrigeration equipment
52 – Chemical industry plant and equipment
49 – Food, drink, tobacco and catering industry machinery and equipment
59 – Oil and gas industry plant and equipment
81 – General traders, department and retail stores
24 – Hygiene and cleaning
22 – Chemical products
Most of advertisers come from industrial sectors (mainly engines and mechanical parts).
Transport, Trading & retail sectors are also very prominent.
11
Advertisers having at least one activity in the below sectors
Audience statistics by Kompass classification family in 2015
These figures show us that depending on the sector, the percentage of visits does not match the percentage of companies by sector in the database.
Companies gain visibility thanks to high % of audience , for example : The Construction family
Main targeted sectors
Families
Sum of Impressions Delivered / month
Average Impressions Delivered / month
Sum of Clicks Delivered /
month
Average Clicks Delivered /
month
CTR
Agriculture & Food 1 123 693,00 374 564,3333 2 538 846 0,23%
Chemicals, Pharmaceuticals & Plastics
1 024 865,66
256 216,415
1 549
387,3325
0,15% Construction 2 185 282,00 364 213,67 3 360 559,92 0,15%
Electrical, Electronics & Optical
147 250,83
88 081,05
197
125,11
0,13% IT, Internet, R&D 132 958,66 132 958,66 92 91,83 0,07%
Metals, Machinery & Engineering
359 171,16
179 585,58
655
327,25
0,18% Textiles, Clothing, Leather, Watchmaking, Jewellery
169 192,00
169 192
165
165
0,10% Transports and Logistics 1 047 132,50 523 566,25 1 717 858,25 0,16%
Most significant amount of impressions delivered / month and Clicks delivered / month : Construction The highest average of impressions delivered / month and Clicks delivered / month : Transports and logistics The highest CTR : Agriculture and food
Bodet SA
• Target code : 45
• 240 057 impressions
delivered in less than
2 months
• 234 clicks to the
customer’s website
Advertiser_Case study 1
12/09/2016 11
MOUVEX
• Target Industry: 49
• 308 940 impressions delivered in 4 months
• 376 clicks to its website
• CTR 0,12 %
12/09/2016 12
Advertiser_Case study 2
OMNIUM TECHN
ETUDES
PRECONTR
• Target code: 61
• 769 082 impressions delivered in 6 months
• 2985 clicks to website
• CTR 0,38%
12/09/2016 13
Advertiser_Case study 3
ATELIERS MECANIQUES DE LAMBERSART
• Target : 32
• 888 980 impressions delivered in 6 months
• 1,707 clicks to website
• CTR 0,19 %
12/09/2016 14
Advertiser_Case study 4
ALUMINES
DURAX
12/09/2016
• Target : 24, 09,22,21 & 31 • 9 056 285 impressions delivered
in 6 months
• 9227 clicks to website
• Average CTR : 0,10 %, but better performance of Glass cement (0,11%) than ceramics vs chemical base materials (0,08%)
15
Advertiser_Case study 5
Korea Auto part
12/09/2016
• Target : 42 • 245,879 impressions delivered
in 2 months
• 270 clicks to websit
• Average CTR : 0,08 %,
16
Advertiser_Case study 6
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