Internal workshop on Social Media

Social Media – will it catch on?

How are we going to do this?

So what are we going to cover?

Social Media, Social Networking, what is it?

So what are these thing like Twotter, Wordpress and Bookface?

Other stuff you might want to ask us or the group

YOU as a brand

No laptop? Will my mikefluffykins@Gmail do? What about contacts?

By the end of this session you will….

What is social media?

So how many people are in the room?

http://youtu.be/lFZ0z5Fm-Ng

Get that – so what is a social network?

You are at a party – the food is ok – what do you remember most?

Twitter – what’s it for?

LinkedIn

Blogging

Try blogging in a safe environment first …

Internet functionality Gmail, Reader and ….

Your social media strategy

Why do I need one?

‘Rough this morning – too many beers with old colleagues – have to skip today – maybe cold coming on?’

Simon Hughes, Facebook circa 2008

‘Simon is an experienced senior manager, constantly professional, and focussed on delivery.’

Simon Hughes, LinkedIn circa 2009

Google Yourself

How should I ‘be’?

Online YOU are the brand. What persona will you have?

Listen Be open

Don’t pretend Show gratitude

Be positive Be responsive

Find your community (or communities) – they are peoplewhat problem are you solving for them?where do they hang out on line?wefollow.com, search.twitter.com

Build relationships and converse – that’s talk to you and medon’t sell or broadcast

Have a business site as well as facebook/twittter etc,.

Cross post and cross pollinate

Use a social media dashboard – it will save you time

Get peoples email address – use a blog which provides comments

Measure and track your results

What is your strategy?

So what now?

Some more help

http://23things.wetpaint.com/ multi media on line training

http://www.youtube.com/watch?v=MpIOClX1jPE&feature=related social media in plain english

To prove we haven't made it up!

BloggingApache Roller, Blosxom, Frog CMS, Jaws, Livejournal,

Serendipity, Slash, Subtext, Textpattern, Thingamablog, WordPress

Social NetworkingFacebook, Myspace, Bebo, list of social networking websites

MicrobloggingTwitter

TaggingWordle.net, Delicious.com

Social BookmarkingDiigo.com, Digg, StumbleUpon

LensesSquidoo

Cloud Computing