Internal Communications Case Study

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CASESTUDY:InternalCommunications

Thebrief:Aninternationalfirmwantedtoengagealargenumberofemployeesinofficesthroughouttheworldwithacoordinatedendofyearfilmthatwouldreplaceexpensiveandtimeconsumingregionalpresentations.Acoreobjectivewastoincreasemanagementvisibilityandtomakethemessagesengagingandapplicabletoadiverseemployeeaudience.

2NewMedium 2

Whatwedelivered:Weproducedatelevisionstylestudio‐basedandpresenter‐ledprogramme,inwhichthefirm'stwomanagingpartnerswerefilmedbyarecognizedtelevisionjournalistinfrontofanimpressiveLondonbackdrop.Thestudiowasfurnishedintheclient’scoloursandbrandingandtheproductionwasfilmedusingmultiplecamerasandafullproductiongallery.NewMediumworkedwiththeinternalcommunicationsteaminadvancetostructurethekeyinternaltopicsandmessages,whichwerethenprovidedtotheintervieweesplentyoftimeinadvanceoffilminginafullpracticesession.

ContactusW:www.newmedium.tv

T:02032834415

E:clients@newmedium.tv

A:NewMedium,3MoreLondonRiverside,London,SE12RE2RE2RE

Usingvideoforinternalcommunicationscancontributetowardunitingyourorganizationasone,makingseniormanagementmorevisible,communicatingstrategy,managingchange,sharingresearch,showingclientfeedback,sharingbestpractice,encouragingcrossselling,promotingdiversityandretainingtalent.

Tokeeptheprogrammeinteresting,shortpre‐filmedclipswereinsertedduringthefilmingprocessthatfeaturingemployeestalkingaboutspecificinitiatives,achievementsortopics,andalsoexternalcontributorsincludingaclientofthefirmandtheeditorofanindustrymagazine.Televisionstyleopeninggraphicsandstingsinthefirm'sownbrandingwereincludedintheproduction.Thefinalprogrammewaspublishedonthefirm'sintranetandpromotedtoemployeesaroundtheworld.Additional'extra'contentfeaturinginsightfulextendedinterviewswiththefirms'clientandtheindustrymagazineeditorwerealsopublishedas'extra'content.