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communication
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Internal and External Communication and it’s importance
You can have brilliant ideas, but if you can't get them across, your
ideas won't get you anywhere.
— Lee Iacocca
Ford American Businessman
Internal communication
Inside the business it is essential
that the communication between
managers, employees, suppliers, and
any other internal customers is
consistent and the messages are
understood. If there is a lack of
internal communication it will
decrease staff morale and affect the
task being carried out… For example,
If the waiter does not tell the chef
what the customer has ordered, how
can the chef cook the customers
food? Communication internally is
just as important as external but the
external customers always seem to be
more important but without internal
customers the business would not
be able to provide the product or
service
External communication
Outside of the business customers
that come to the business to buy their
service or product are important, if
the external customers are ignored
the business will not be able to make
a profit because the chances are if the
customers are unhappy with their
products they will not return, they
will also talk to others so the bad
reputation will also spread. According
to Forum Corporation Research –
almost 70% of the identifiable reasons
why customers had left typical
companies had nothing to do with
the product; the reason was poor
quality of service
Statistic http://www.customer-satisfaction.com.au/CustomerSatisfaction.htm
Quote - http://www.leadershipnow.com/communicationquotes.html
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