Interactions.org, Quantum Diaries and Social Media Kevin Munday 20 April 2015

Interactions.org, Quantum Diaries and Social Media

Kevin Munday

20 April 2015

State of Interactions.org

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Current state of Interactions.org

From Google analytics—October-March• 109,000 (vs 85,000) sessions• 253,000 (vs 211,000) page views• 53,000 (vs 36,000) unique visitors

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Where did overall traffic come from?

• Direct (54K sessions)

• Organic search (26K sessions)

• Referral (16K sessions)

• Social (12K sessions)

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Where are our visitors?

1000 or more visits from:

United States, United Kingdom, Germany, Canada, France, Japan, Italy, India, Sweden, Switzerland, Australia, Russia, Netherlands, Brazil, New Zealand, Poland, China, Spain, Czech Republic and Norway

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Top pages

• Home page (74K)• Newest images (72K)• Blog watch (20K)• LHCb release (14K)• Planck release (3K)• LHC restart brief (2K)

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Google Keyword searches

• Interactions.org• blog• Particle Physics News• Neutrino goes global• icecube

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Current state of NewsWire

• ~4,404 subscribers (up 119)

• 19 distributed so far this year

The Week of Interactions

• Published every Monday as a digest of weekly postings

• 411 subscribers (+2)• Highlights:

News NewsWires Images Video Quantum Diaries

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State of Quantum Diaries

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QD StatsFrom Google Analytics—October through March

• 192,000 visits (-15K)• 293,000 page views (-13K)• 133,000 unique visitors (-12K)

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QD StatsFrom Google Analytics—Oct-March

• Let’s draw Feynman diagrams (20K)• But what are quarks made of? (10K)• Does dark matter exist (10K)• Theory and Experiment BBT (7K)• Helicity, chirality, mass (5K)

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State of Social Media

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Twitter

• @ParticleNews 10K (+1500) followers and counting

• @Quantum_Diaries 4,436 (+626) Twitter followers

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Facebook

• 7,108 (+3400) likes on Facebook

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Transition

Kelen Danielle

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QD on BBT

• QD integral to the plot line• Blog post on QD• 20MM+ viewers• 3.5MM twitter followers

• Mention on show• Tweeted link the next day

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QD on BBT: How to prepare for n=?

• Migrated to Rackspace cloud hosting• Implemented Cloudflare CDN

Caching layer Geographically dispersed copies of site Separates content from CMS entirely

• Coordinated publishing schedule• Locked site down

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QD on BBT: Not that big of a Bang

• ~6 normal traffic• Traffic spike subsided over 3 days

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Moving forward

• Awaiting guidance from governance committee

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Feedback?

• News@interactions.org for press releases

• Webmaster@interactions.org for anything

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