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INTELLECTUAL PROPERTYPROTECTION PLANS
KRISTEN ROBERTS, THE PALEO ATTORNEY
How to
dev
elop
& im
plem
ent I
P pl
ans f
or y
our b
usin
ess
TOP ‘VALUABLES’ PEOPLE ASK QUESTIONS ABOUT:
Recipes
Trademarks
Blog Posts
Photographs
Personal Names
Titles of Books
Stopping
Infringement
Starting a Business
Business Plans
Building Your Team
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PROTECTING YOUR INTELLECTUAL PROPERTY
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PALEO IP PORTFOLIO
VALUE
GOODWILL
TRUST
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DEVELOPING AN INTELLECTUAL PROPERTY
POLICING STRATEGY
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SOOOO…. HOW THE HECK DO I ACTUALLY DO IT?
IDENTIFY
PROTECT
POLICE
ENFORCE
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IDEN
TIFY
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WHAT’S WORTH PROTECTING?
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COPYRIGHT TRADEMARK PATENTS
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COPYRIGHT
[def. Copyright law protects original creative works fixed in a tangible medium, And gives the creator of those works rights to exploit them for money.]
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E-BOOK
ORIGINALITY AND TANGIBILITY ARE KEY.
BOOK IDEA
COPYRIGHT
E-BOOKS
PHOTOGRAPHS RECIPIES
BLOG CONTENT
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TRADEMARK
[def. A trademark is any word, phrase, symbol, or design that seeks
to identify the source of goods and services to consumers.]
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• NAME• SYMBO
L• PHRASE
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STRENGTH OF MARK
• GENERIC• DESCRIPTIV
E• SUGGESTIV
E• ARBITRARY• FANCIFUL
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RECAP TIME!
IDENTIFY WHAT WE ARE TRYING TO PROTECT
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PROTECT
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WAYS TO PROTECT YOUR IP
COPYRIGHT ACT
“STATUATORY DAMAGES”
ONLY CLAIM IF
REGISTERED
REGISTER ON TIME
DON’T WASTE TIME!
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TRADEMARKS
“REBUTTLE
PRESUMPTION”
PROVE 1ST TO USE
LONGER MARK
REGISTERED
THE BETTER
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COPYRIGHT
TRADEMARK
REGISTRATIONS
COPYRIGHT OFFICE
COMPLETE ONLINE
BOOKS
U.S. PATENT &
TRADEMARK OFFICE
YEAR TO COMPLETE
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®
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CLAIMING RIGHTS IN THE NAME, GOING
THROUGH REGISTRATION PROCESS
®
TM
RESERVED FOR REGISTERED
TRADEMARKS, CAN’T USE
UNLESS REGISTERED
SORTING OUT CONFUSION
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CAN USE IF NOT REGISTERED,
DON’T HAVE TO USE SYMBOL
SORTING OUT CONFUSION
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VERIFYING COMPETITION
LIZ
WOLFE
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Photo cred: Kelli Ann Photography
VERIFYING COMPETITION
LIZ
WOLFE
DON’T BURY YOUR HEAD IN THE SAND. AND
IN ORDER TO NOT DO THE OSTRICH, YOU NEED
TO BE PROACTIVE AND TAKE PREVENTIVE
MEASURES FROM THE BEGINNING. DON’T BE
COMPLACENT BECAUSE YOU THINK YOUR
WORK WILL NEVER REACH ENOUGH PEOPLE.
BECAUSE IT’S MORE ABOUT PROTECTING THE
WORK YOU PUT IN…
“
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Photo cred: Kelli Ann Photography
VERIFYING COMPETITION
LIZ
WOLFE
NOT WAITING TO SEE HOW SOMETHING YOU’RE
PASSIONATE ABOUT DOES IN THE
MARKETPLACE. AND WHEN YOUR WORK DOES
WELL, YOU’LL HAVE EVERYTHING SET UP TO
PROTECT IT. -LIZ
WOLFE
”
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Photo cred: Kelli Ann Photography
RECAP TIME!
IDENTIFY WHAT WE ARE TRYING TO PROTECT
PROTECT IP THROUGH REGISTRATION & CLAIMING USE
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POLICE
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“TROLLING”
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TROLLING FOR COPYCATS
HOW COULD WE HAVE AVOIDED THIS SITUATION?
SET UP GOOGLE ALERTS TO MONITOR TERMS
CHECK USPTO TRADEMARK ELECTRONIC SEARCH
SYSTEM CHECK SIMILAR DOMAIN NAMES, CONSIDER BUYING
ENFO
RCE
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DEALING WITH INFRINGEMENT
ESTABLISH SOMEONE IS INFRINGING ON COPYRIGHTED
MATERIAL PRESENT ARGUMENT CORRECTLY
MAKE SURE ITS DIRECT COPYING
HAVE A REGISTERED TRADEMARK
START COMPLAINT DIRECTLY WITH WEBSITE
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WHAT IF THEY WON’T REMOVE INFRINGING
MATERIAL? FIND INFRINGER ONLINE
WHOIS LOOKUP SEARCH WHOIS.DOMAINTOOLS.COM
GODADDY.COM
BETTERWHOIS.COM
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CEASE & DESIST LETTERS
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THANK YOU !
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PALEOATTORNEY.COM
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