Integration of social & mobile marketing, Mark Brill, 8.11.11

Mobile is Social

Social is Mobile

A bit about myself

• Mark Brill

• 8 years in mobile (19 online)

• Mobile strategist and consultant

• Chair of DMA Mobile Council

• mark@formatie.com

Why Social? Why Mobile?

• Facebook:

250+ million mobile users

• Facebook Zero ... anyone can

do it

• Up to ½ of Twitter users are

mobile

• Deep integration of Twitter in

iOS5

• 50% of Facebook status

updates from mobile

• Foursquare, Gowalla,

SCNVGR and Instagram: built

around mobile

Do we do?

48%use it

75%@ work

50%by web53%brands

The problem

Brands are used to developing

products in the same silos year after

year

Branches

Call Centres

Own-brand web sites

TV Advertising

Direct Mail

Outbound calling

Buy it!

Buy it!

Social Networks

Mobile web

Widgets

Games

Mates

Email

Apps

SMS

Viral

IM

Wha’evaWha’eva

Mobile social

is for

everyone

Facebook: Text to Like

7

Some brands have got it right ...

But not everyone ...

It’s all about location

User tagged

locations

User-generated

feedback,

comments and

reviews

Layar

implementation

Facebook and

Twitter

integrationsSmartphone apps

– Android, iPhone,

Palm etc

Location and

Google Maps

Developer APIs

Advertiser

opportunities

The location-based community

Advertising and Engagement

Dominos UK credited 29% profit

increase to social media and

Foursquare in particular

Does it work?

McDonald’s saw check-ins

increase by a claimed 33% during

their Foursquare Day campaign

Brands don’t need a location

Nike Sneak and Destroy

Creative use of mobile social

Brands using Instagram

And teenagers are on BBM

KLM Surprises

In Summary

• Mobile social is a rapidly growing channel

• There are many opportunities for brand

engagement

• If you are in social media you are already in

mobile

• But how good is the user experience in

mobile?

THANK YOU!