Instagram - NMHC | Home€¦ · What Instagram Really Offers 15 Second Videos Delete Segments...

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Chris Sterry

Director of Solutions Engineer

G5

April O’Rourke

Sr. Director Product Marketing

G5

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History of Photography

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What People think about when they think of Instragram

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But What is a Good Instagram Presence?

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What Instagram Really Offers

15 Second Videos

Delete Segments

Filters

130 Million Users

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Micro-Moments

Mobile

Research in pieces

• News• Websites• Facebook• Instagram• Pinterest

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Customer Journey – “Old” School

Search (PPC)

Website Onsite VisitSchedule

TourLease

Competitive Research

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Customer Journey – “New” School

Search (PPC)

Website Onsite VisitSchedule

TourLease

Competitive Research

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Shoot

Shoot

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Share

Share

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Promote

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hashtag

#

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Amplify Amplify

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