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Innovation & Creative
Thinking
• Fosbury Flop video
Creative Thinking is the generation of new ideas
Innovation is the exploitation of new ideas
Innovation at work can change a process, product or service so that it:
- Does something differently
- Does something better
- Does something new
What is Innovation?
Innovation can be…
HugeRadical Disruptive:- the invention of the web- the iPhone- introduction of liquid capsule washing powder
SmallIncrementalContinuous Improvement (Kaizen)- in just the way the web is used- iPhone 5- ‘Better, brighter, whiter’
7) Review / Debrief
Innov8 Model
1) Identify Need / Insight
2) Investigate / Research
5) Junction6) Trial if
appropriate8) Launch / Marketing
4) Build / Analyse
3) Idea generation
What sport do these people play?
Our Amazing Brains!
BETA – Busy, busy, busy: here and now. Purely conscious
ALPHA – More relaxed. The door is ajar to the subconscious
THETA – REM in sleep & meditation. Equal flow between conscious & subconscious
DELTA – Deep sleep. Pure sub-conscious
At work?
In the shower?
When are you most Innovative?
Not...
So….
At work!
Left Brain / Right Brain
LEFT BRAIN FUNCTIONSUses logicDetail orientedFacts ruleWords and languagePresent and PastMaths and ScienceAnalyticalAcknowledgesOrder/pattern perceptionKnows object nameReality basedForms strategiesPracticalSafe
RIGHT BRAIN FUNCTIONS
• Spinning dancer video
7 Principles of Innovation
1. Stay Fresh (or go Stale)
Change your routines
Look at things with new eyes
Ask questions… What if?
Example: Plan a monthly lunch with another team, share issues &
solutions
Example: Deliberately read or watch something you wouldn’t normally
choose to
2. Use Stimulus (or get Stuck in a Rut)
Use Stimulus Tools – more later
Use customers – focus groups, interviews, quotes
Watch end users – where are the sticking points?
Go scouting – competitors, partners, related worlds
Bring physical things to meetings / brainstorms
Read and surf and blog
Sign up to RSS feeds, Trendspotting & Springwise free updates…
3. Greenhouse Ideas (or Trample Them)
New ideas are fragile and easily killed
Know your flowers from your weeds – let seedlings grow – and then judge
Nurture and nourish new ideas, let them take root
Think of SUN…
S – Suspend analysis / judgment
U – Understand the idea & where it came from
N – Nurture it
Stay away from ER mentality – rapid fire analysis
4. Make it Real (or Keep it Nebulous)
Turn it from a concept to a tangible thing
Touch and excite people with realness
Just do it! Trial it - make a prototype (Dyson made 5127)
Test it, play with it, talk about it, use it, share it
Try it out, even if it is only 60% there. Involve others
Don’t be a perfectionist
Example: Innocent Drinks and Van den Burgh kitchens
5. Keep up Momentum (or let it Limp On)
Like children – that spontaneous, all consuming, intense thing they do at play
Believe in it
Manage it and the people working on it
Create energy, focus and motivation for it
Example: Instead of swapping emails, let’s meet now and talk
Example: Don’t write me a report - what’s your gut instinct?
Example: Let’s divide up the task and crack it between us
6. Signal What You are Doing (or get Shot at)
Help people ‘tune in’ by signalling what state of mind you want them to be in
Help others to listen and understand your ideas and suspend their judgement
Example: ‘Now, I haven’t thought this through yet, and you may not like it initially, but I was wondering if we could…’.
Example: Microsoft HQ is called a ‘Campus’
7. Have Courage (or Wimp out)
The big one!
Individuals, teams and organisations need courage to Innovate
Courage & Innovation go hand in hand
Have the courage to say it, do it, make it happen, support it
Be convicted. Have faith
Find your positive supporters
Don’t be afraid to take a big step if one is indicated. You can’t cross a chasm in two small jumps (David Lloyd George)
Rules for ‘Brainstorming’?
Be clear with your objective – make it sexy!
Make sure you evaluate at the end
5 – 8 people max.
1. Quantity not quality (no filtering)
2. There’s no such thing as a bad idea (no judging)
3. Be positive and open-minded
4. Build on each other’s ideas – “Yes! And we could…”
No Tool, could use stimulusAllow ideas out – dumping ideas already in people’s headsUse rules of brainstorming to manage
Two methods:Individuals personally writing their thoughts down in quiet timeThen share one at a time & buildThen analyse
OR all say ideas out loud & buildThen analyse
1) Free-flow Brainstorming
Forcing links between the objective of the brainstorm and random items
Use stimulus nothing to do with the brief
Use: pictures, words, sounds, smells, places, objects, scrabble letters, environments, senses, etc.
NB: Some random stimuli are ‘richer’ than others
I quite often take in a bag of mixed pictures & words and get each person to dip in one at a time. Everyone then uses that word or picture before moving on. Very easy, very effective
2) Random Links
List the unwritten rules, dogmas, norms, orthodoxies, etc. Ignore or break the rulesAnything goesTake ‘X’
What if it was reversed? What if the whole world took part?
What if there was a budget of £10m? What if it was free?
List assumptions and challenge each one. e.g. Shampoo = a liquid- What if it were a solid? A mousse? A cream?
3) Revolution
4) Related Worlds
Finding an alternative but similar issue or benefit in another field
Where has this same challenge cropped up before?
What can you borrow and learn from it?
E.g. Ball point pen v Roll-on deodorant, Velcro, Cats Eyes...
Analysing Ideas
End of brainstorm, move from open to closed (analytical) minds
Decide who gets involved in analysing – everyone or selected people?
Involve stakeholders and those impacted for buy-in
Passion-o-meter – good for all
Sticky dots / Initials voting
Use judging criteria – pre-set ideally
Gut feel
Value-add to end user
Cost of time, effort & money v result
Answer the brief
Fit with vision, strategy, values, etc.
Put ‘flesh on the bones’ to see if the idea has ‘legs’!Use a template: Give it a working title, describe it in a few sentences, bullet point the conceptTwitter it in 140 charactersBrainstorm it againCreate a poster, an advert, a newspaper reportSell it internallyPhysically make a prototypeModel or draw it...
Build
Raisethebar.co.uk@raisethebarltd
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