INFLUENCE 2017 - Video Killed the Radio...

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Bill Cates, CSP, CPAE

Video Killed the Radio StarLeverage Video to Grow Your Business

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Video Killed the Radio StarLeverage Video to Grow Your Business

Bill Cates, CSP, CPAE

More Influence More Impact More Income

By the End 201774-90% of All Internet

Traffic Will Be Video Based

Videos Showing in Google Searches Are

Clicked 55% More than Static Links

Emails with “Video” in the Subject Line Have a 19% Higher Open Rate and a 61% Higher Click

Through Rate

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Are You

Dabblingin Video?

Are You

Committed to Video?

TODAY’S AGENDA1. A Brief Look at Production2. Some Fun Ways I’m Using Video3. Video-Based Products4. Maximizing YouTube

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Would You Like a Copy of the Slides?

www.BillCatesVideoSlides.com

FastenYourSeatbelts

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LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates

When White Screen?

When Green Screen?

When Office Studio?

When Professional Studio?

When On Location?

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CanonAX30

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Many Affordable Options for Capturing Video with Good Sound

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Samples of Capturing Good Remote Video and Audio

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Samples of Capturing Good Remote Video and Audio

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The Many Ways I’m Using Video to Create More Impact,

Influence, and Income

The Many Ways I’m Using Video to Create More Impact,

Influence, and Income

LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates

Home Page Banner Video

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Home Page Banner Video

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Promo Videos for Client Sessions

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Promo Videos for Client Sessions

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Video to Prospective Clients

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B-Roll Video for PPT

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Ask for Referrals& Introductions

No PushingNo Begging

NO BEGGING ALLOWEDNO BEGGING ALLOWED

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What stops mostpeople from asking for referrals?

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Use Your Video in Your Presentations to Sell Your Video

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The VIPS Methodfor Asking for Referrals

and Introductions

™

Discuss the Value They Recognize

Conduct Value Discussions on a Regular Basis Even If You’re Not Going to Ask for Referrals

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Would You Like a Copy of the Slides?

www.BillCatesVideoSlides.com

CreatingVideo-BasedProducts

LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates

I’ve been producing video-based learning products for 17 years.

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Source of Your Video

Voice Over Power Point?

Repurposed Speech Footage?

Home/Office Studio?

Desk?

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Forms of Training

Self-Study?

Classroom?

Flip Classroom?

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Challenges We Face

“I’ll just Google it.”

Leadership buy in

Engagement and consumption

Should we call it training?

Our FREE Short Course

PLATFORM: NewKajabi.com

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Groups I Teams I Individuals

Our Full-Blown LMS

PLATFORM: LightSpeedVT.com

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Our Most ComprehensiveOnline Training Platform

Complete Learning ManagementSystem (LMS)

Available On-Demand, 24/7

Self-Study and Group Video-Based Training Available

Highly Interactive and Engaging

Track Everyone’s Progress

60-Day Training Initiative Template

Course for Leaders and Managers

Asking for Referrals withoutPushing or Begging

Group Training(Included in Referral Coach Academy)

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Group Training Initiatives

13 Lessons (running 11-12 minutes)

Able to Run on Your LMS or Intranet

Downloadable Audio Files for Repetition

Transcripts and Word Tracks Provided

Leaders Guide to Aid Facilitation

60-Day Training Initiative Template

Included in Referral Coach Academy or Available as a Separate Program

Create a Continual Flow of New Clients

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Reinforcement Products

PLATFORM: NewKajabi.com

Reinforcement Program Very Short Lessons Delivered 2x Week

Program Runs for a Full Year(104 Lessons)

Downloadable Audio Files for Repetition and Reinforcement

Transcripts with Word Tracks Provided

Make Great Mini-Training Sessions

Included in Referral Coach Academy or Available as a Separate Program

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Video Hosting Platforms1. Knowledge Link2. LightSpeedVT3. Thinkific4. Kajabi5. Udemy

6. YouTube7. Vimeo8. LearnUpon9. Torch LMS10. Bridge

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SellingVideo-BasedProducts

LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates

Success Success

What people thinkit looks like

What it really looks like

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Enterprise Sales (B2B)

Part of a Larger Package

After a Speech

Not Connected to Speech

Licensing Deals

Keys to Robust Sales Solves a Clear Problem

(Preferably Tied to Dollars)

High-Quality Production

Value Proposition70% Benefits / 30% Features

Clear Marketing Plan (Including Pre-Sales)

Solid Reputation in a Niche

Ability to Sell

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Sales Ideas to Consider Stop booking speeches.

What is their objective?

How will they know they’ve hit it? How will they measure?

What is their plan to reinforce your message?

Use online demos and provide demo access.

What is licensing?

PrintingMoneyLegally!

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What is licensing?The Right to Use Your IP

Clearly defined group

Clearly defined geography

Clearly defined time frame

What do you charge?“How much do they have?”

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The AgreementThings to Consider

Who picks the trainers / facilitators?

Crystal Clear SOW

Payment Terms

Who Owns the Rights?

How is it terminated and what happens next?

Self-Renewing Contract?

CatesLicenseAgreement.com

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Your StrategyWhat are your Keywords?

Plan Your Channel and Playlists to Optimize for Your Goals

Work Keywords into Many of Your Videos

Thumbnail, Title, Description, and Transcript

Link to a Playlist

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ADVERTISING

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3 Types of Advertising

In-Stream

In-Display

In-Search

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Save 25% ($50) on Tom Breeze’s Course

tombreeze.com/p/youtube-ads-workshop BILL25

$150

Would You Like a Copy of the Slides?

www.BillCatesVideoSlides.com

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Bill Cates, CSP, CPAE

Video IS Our Business