Video For Your Online Presence

Tom Harness & Harley Crawshaw

@itomharness | FB: iTomHarness | Google: +ThomasHarness @harley_crawshaw | FB: Harley.Lynn.34

What’s Your Idea Of A Great Video?

5 Key Stats about Video

86.8 million smartphone users watched video in 2014 - MONTHLY

52% of Marketing Professionals name Video content as the best ROI

Video in email can boost open rates by 20%

65% of Video viewers watch more than 3/4 of a video

74% of ALL Internet Traffic in 2017 will be video

What Videos Should You Be Creating?

Informational Storytelling

Informational

Who, What, When, Where

Brand Yourself/Business

Tie It Into Your Marketing

Smile (Better Than Tom)

Storytelling

Evoke Emotion

Connects With Audience

Have A Beginning, Middle, & End

Don’t Over Produce

Do’s & Don’t To Video Stardom

Sound

Lighting

Mixed Message

Proofread

Perfectionism

Content/Script

Brand Your Business

Connect With You Marketing

Fun

It’s Posting Time

Facebook

Twitter

Instagram (15s)

Google+

Vine (6s)

Snapchat (10s)

YouTube

Sip

Step Outside Your Comfort Zone

Set A Goal To Do 1 60 second Video per Month

Share Your Passion

KISS - Keep It Simple & Short

Become A Video Rockstar (Clothing Optional)

Video Homework

Setup 1 account for video

Practice recording 60 seconds with your smartphone

Post 1 Video Per Month

Get Feedback From Peers

SHAMELESS PLUG