INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY batch Common brochure 1.1.pdfIndian Institute of Technology,...

Alternate Weekend Program for Working Professionals at DELHI / NCR. (Sept 2013- May 2014)

INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

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Indian Institute of Technology, Bombay (IIT Bombay) IIT Bombay set up by an Act of Parliame nt, was esta blished in 1958, at Powai, a northern suburb of Mumbai. Today the Insti tute is re cognized as o ne of the centers o f academic excellence in the coun try. Over the years, th e dy namic progress at IIT Bombay in a ll academic and research activities, and a paralle l improvement in facilities and infrastructure, has kept the institute on par wi th the best institutions in the world. About 20 percent of i ts graduates and post-graduates are entrepreneurs— many of them fi rst gen eration. (http://www.iitb.ac.in/) Shailesh J Mehta School of Management (SJM SOM) IITBombay established its management school in 1995 to promote int erdisciplinary learning and to k eep up with the changi ng env ironment and with the objec tive of tra nsforming professionals t o "Renais sance Leaders" of tomorrow. In the year 2000, the sc hool wa s renamed as Shailesh J Mehta School of Management, in honor of Dr. Shail esh J. Mehta, a distinguished alumnus of IIT Bombay and a generous c ontributor to the sc hool. SJM SOM already leads the wa y in preparing its Gradu ates to respond to the new challenges b y drawing on the varied intellectual resources of IIT Bombay and providing an outstanding and innovative program in management education. (http://www.som.iitb.ac.in/)

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Continuing Education and Quality Improvement Programme (CE&QIP):  With the rapid pace of growt h in t echnological knowledge and frequent paradigm shifts in technology, Continu ing Education of wor king professi onals in industry is a vital need. Continuing Education Programmes are being conducted all over the country and abroad. In addition to regul ar s hort term programmes, CE &QIP also c onducts int ensive courses on selected topics leading to a certificate on successful completion and evaluation. 10th Batch of Executive Program in Management (2013-14) 10th batch of Executive Program in Management with specialization in Marketing and HRM (EPM MHRM) is proposed to be held through CE&QIP of IIT Bombay, simultaneously at Delhi/NCR during 2013-14. The programme will be coordinated by Prof. S.Bhargavaand Prof. Dinesh Sharma of Shailesh J. Mehta School of Management, IIT Bombay. Today this programme is well established and is in demand from the executives, managers and entrepreneurs engaged in different domains viz. go vernment, private and family managed businesses. Marketing function and managing people in any kind of business are backbone of sustainable compet itive advantage. Succ essful corporate l eaders ha ve realized it and are applying all possible strategies to hone up the business development skills of peo ple, who can bring the creative and innovative edge to the business.

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This progra m ha s bee n excl usively de signed to meet the emerg ing needs of executives, managers and entrepreneurs. It includes topics that bridge the existing skills gap and facilitate easy transition to the required platform for success. EPM-MHRM is an endeavor to provide an opportu nity to get an in-depth orientation and exposure to the foundations of Management and addressing specialized aspects of Marketing and HRM. This programme seeks to address the following: Address the emerging paradigms in the field of Management. An emphasis on current concepts and applications. Emphasizing on skills such as analytical reasoning, effective communication and

teamwork. A blend of topics addressing conventional Marketing and People Management with focus

on entrepreneurial management. Programme Duration   This Execut ive Progra m in Manage ment is pr oposed to be held during Sept 2013 – May 2014. Classes are propo sed to be held on alternate w eekend Saturdays (2p m-8:30pm) and Sundays (8:30am to 2pm). The program will be spread over 38 days during the academic year. Who Will Benefit:   This prog ramme is useful to the executives, managers a nd entrepre neurs wo rking in

private, public, government and non-government/voluntary organizations. In the past, this program has a lso attracted entrepreneurs and managers of family

managed businesses. This progra mme, emph asises on high quality education t o the professionals, who are

interested in enhancing (building/developing) their career and business competencies. Pedagogy and Programme Faculty  The programme pedagogy will involve use of case studies, lecture-cum-discussions, video / film d iscussions, semi nars, role plays, projects etc . Prof. S. B hargava and Prof. Di nesh Sharma of Shailes h J . Mehta School of Management, IIT B ombay will be the programme coordinator. The progr amme will incl ude facu lty fro m IIT Bombay, leading e xperts from industry and academia. Programme Fee  Total fees for the programme will be One Lakh Forty Two Thousand Six Ninety Seven (1,42,697/-) which includes the course materials. Each participant is required to pay the total fee by a crossed demand draft drawn in favour of “THE REGISTRAR, IIT BOMBAY (CEP ACCOUNT)” and payable at Mumbai. There is no seperate registration fee and this program fee includes the course materials books, readings, cases, etc. All documents alongwith original DD (Program fee) will be returned if candidate will not be selected for the program at the time of personal interaction (Interview). Award of Certificate  Each participant will be awarded a certificate by CE& QIP, IIT Bombay at the end of the Programme.

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 Programme Structure 

S.N. Course Structure

A Foundation and Fundamentals of Management 1 Principles of Management, 2 Strategic Management 3 Understanding Individual and Fundamentals of Organizational Behavior 4 Economic Environment Analysis 5 Fundamentals of Marketing 6 Principles of Finance & Accounting 7 Introduction to Human Resource Management 8 Operations Management 9 Effective Business Communication

B Marketing Management 10 Consumer and Industrial Buyer Behavior 11 Product Planning and Management 12 Marketing Channels: Distribution and Retailing 13 Sales & Negotiations 14 Market Research 15 Pricing Strategies 16 Branding and Brand Management 17 Integrated Marketing Communication and Advertising 18 Services Marketing 19 Relationship Marketing and CRM

C Human Resource Management (Managing People) 20 Innovation, New Venture Management and Entrepreneurship 21 Recruitment & Selection :Talent Management 22 Performance Appraisal and Management System 23 Training & Development (Self, Team & Organisation) 24 Developing Leadership and Culture in Organisations

Profile of the Programme Coordinators   Dr. S. Bhargava is Professor at the SJMSOM, IIT Bombay. He teaches Organizational Behavior, HRM and Business Entrepreneurship Development and is engaged in research as well as consulting in same areas. Dr Dinesh Sharma comes with diverse experience in marketing – as practioner, researcher and teacher. He has w orked in In dustry before j oining re search and teaching career. His teaches marketing strategy, marketing research brand management, sales management. He has published se veral research pa pers in many peer reviewed international journal s and also has written case studies.

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Important Instructions:   Please note carefully that only graduates (in any discipline) with 2 years of work

experience in any organization are eligible for this programme. Medium of instruction will be English. The programme is non-residential. Total fee is to be pai d in Advance. There is no provisi on for ins tallment. The fee once

paid would not be refunded under any condition. Registration fees paid by a candidate cannot be transferred to another candidate. The c lass schedule will be finalize d at the start of the course. However there can b e

some changes at later stage due to unforeseen circumstances. Minimum attendance requirement will be as per rules of IITBombay, CE&QIP. No partici pant wil l be all owed to appear i n final e xam without meeting a ttendance

requirements. No certificate will be awarded without satisfactory performance in end examination. Conduct of this progra m is sole discretion of I IT Bombay and c an be rescheduled or

cancelled due to any unavoidable circumstances. In that case the registration fee will be fully refunded.

For any issues, the Coordinators will be the point of contact.

Important Dates: Last date for Registration : September 13, 2013 Personal Interview Date : September 27, 2013 Date of Start of the Programme (Delhi) : October 5, 2013 CONTACT:

Prof. S. Bhargava /Prof Dinesh Sharma Coordinator, 10th batch Executive Programme in Management Shailesh J. Mehta School of Management, IITBombay Powai, Mumbai, 400 076 Telephone: (Office) 022–2576 7897 / 7763 Mobile: 09869126678, 9769907763 Email: cpmhrm@som.iitb.ac.in, bhargava@iitb.ac.in, dineshsharma@iitb.ac.in

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Participants: different shades of interaction: Role Play exercise, Formal class, Informal Tea time Chat

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List of Few Alumni of The Previous Batches

Alumni

Designation & Organization Contact

Atul Shah Entrepreneur – Gold Star Group (Real Estate Developer, Mumbai) goldenstargroup@gmail.com

Col. Ramesh Kumar Pullabhatla Indian Army (Mumbai) rameshkp1965@gmail.com

Kirk D'Cruz Mindgardenz, Mumbai kirkdcruz@gmail.com Bharati Lele L & T infotech, Mumbai lele.bharati@gmail.com Tapash Dey IESMCRC tapash_hr@yahoo.co.in Ashutosh Sharma Futuresoft ashutoshs@fspl.co.in Daanish Amir Ellias Amir Ellias/Ellias Intl. Partner Mumbai daanish@worldofsteel.comGitesh Emersons , Mumbai chavan.gitesh@gmail.com,N Raghuraman Editor , DNA, Mumbai nraghuraman@vsnl.com, Prashant P Mishra Entrepreneur (Director ) Mumbai prasantmishra64@yahoo.com Jatin Gala Project Manager, Mumbai jatinkgala@gmail.com Ms Sabita Pereira Marketing, Pfizer , Mumbai sabita.pereira@gmail.com

Mr. Nitin A. Revdekar Marketing , Vardhman Textiles Ltd., Mumbai nitin.revdekar@gmail.com

Mr. Jyoti P Panigrah Oracle P roject Manager jyoti.panigrahi@oracle.com Mr Tarun Mathur Zonal Sales Manager NATCO Pharma tarunmathur_70@rediffmail.com Mr. Sridhar Ramachandruni SAIC India, Business Development Delhi srisidh@hotmail.com

Ms Mahak Jain Honeywell Design Engineer , Pune jain.mahak0703@gmail.com Anup Chowdhary

Oswal Footwear Pvt. Ltd. Territory Sales Manager , Pune chowdharyanup@ymail.com

Ms Chhaya Levis Admin- HR Mumbai cpereira@levi.com Ms Vineeta Desai Idea Cellular vineeta.desai@gmail.com Ms Ricky Kumar Bayer Cropscience rickytosh@rediffmail.com Ms. Sweta Gamon India Ltd., Mumbai chaturvedisweta@gmail.com Ms Nimmi Pandey TCS dingi6186@gmail.com Ms Aman Arora Nangia SEKOOL aman.nangia@gmail.comMs Vinaya Vishnu Dudhane Tech Mahindra, Pune vinaya.dudhane@techmahindra.c

om Anil Jawalkar Mahyco Seeds Ltd. ak.jawalkar@gmail.com Ms Sunanda Ratha Urmi Envirotech Pvt. Ltd., Mumbai sunanda.ratha@gmail.com Mr Sanjay Aggarwal Jt. GM (ops) Indian Railways – IRCTC sanjay@irctc.co.in Ms. Anita Ajgaonkar Vice President -HR ICICI Venture, Mumbai anita.ajgaonkar@iciciventure.com

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REGISTRATION FORM (10th Batch EPM MHRM) (Please fill this form in Duplicate)

Conducted by Continuing Education & Quality Improvement Programme of IIT Bombay DELHI / NCR (Sept 2013- May 2014)

Participant’s Details Name: ____________________________________________________________________ Address: ___________________________________________________________________ _____________________________________________________ PIN _________________ Phone (Office)___________________(Res.)__________________ (Mobile)______________ Fax: _____________________________E-Mail: ___________________________________ Academic Details (please attach photocopy of the graduation/last qualifying degree)

Degree College University Discipline Year % of Marks/Grade

Work Experience Summary (Pls attach detailed Resume)

Organization Duration Role Responsibilities

Sponsored Participant Signature of Sponsoring Authority: _____________________________________________

Name: ________________________________Designation: _________________________

Name of the Organization: ____________________________________________________

Address: __________________________________________________________________ PIN_________________Phone: _____________________E-Mail: _____________________

Registration Details

DD No.: _________________Drawn on: _________________________

Dated: _________________ Amount: Rs_________________________

The draft should be drawn in favour of “Registrar, IIT Bombay – CEP Account”.

I hereby declare that the information provided above is true & correct. I promise to abide by the norms and rules of the programme.

Date: _____________ Signature of the applicant: ____________________

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