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Increasing Career Centre Value on Campus
Jan Basso
Co-operative Education & Career Development
Wilfrid Laurier University
VisionVision Each student is engaged in the career development
process as an integral part of the Laurier experience
MissionMission To inspire and engage all students and alumni in the
pursuit of their career aspirations by providing comprehensive and innovative career education, developing partnerships throughout Laurier, and facilitating the connection with employers and the broader community.
Develop and deliver comprehensive and innovative programs and services through the efficient and effective use of people and resources.
Develop partnerships and relationships that will support the integration of career education into the Laurier experience.
Involve employers at each stage of the career planning and job search process by developing partnerships which provide value to both employers and students.
Increase student awareness and understanding of the value of the career development process and our expertise through targeted marketing and active involvement in the student community.
Promote a productive and supportive work environment
Connecting what you need done to reach your goals with what others need done to reach theirs
◦ Student recruitment◦ Student retention◦ High-impact learning strategies◦ Satisfied students◦ Employed graduates◦ Successful and engaged alumni
By building internal relationships and partnerships
The Career Centre becomes an integral part of your institution, a recognized partner with all other academic and non-academic units
Increased financial support
Protection of existing resources
Creation of a network to assist in marketing of services to students and alumni
Expansion of programs through partnerships with other campus departments
Learning from and incorporating the expertise of others on your campus to improve service delivery
Generation of job opportunities for students on campus
Recognition as the professional service on campus for career development expertise
Job satisfaction and development opportunities for staff
Visibility for your department to recruit quality staff in the future
Maximum visibility on campus
But above all…to assist students in their career development!
Focus Your EffortsFocus Your Efforts
Establish vision, mission, goals
Set annual objectives for the department and individual staff members
Become informed about career centre impact on institutional objectives
Identify obstacles that exist Understand campus history and culture
◦ What initiatives in building connections have met with success or failure in the past? Why?
◦ How rigid or fluid is the hierarchy at your institution?◦ Who exactly are the decision-makers?◦ Who gets along with whom?◦ What does your organization value?
Determine student needs that are not being met
Determine where employment prospects are weak
Understand the needs of other departments
Meet with new people on campus
Assess what resources are available to you
Leverage your external connections
The Career Centre Staff
Career Development Programs and Services
Information of Value
Senior Administration
Faculty
Campus Departments
Students
Developing effective relationships and partnerships, both internally and externally, is critical to your career centre’s success.
Connecting what you need done to reach your goals with what others need done to reach theirs is the key.
Never stop working at it!
Building relationships creates strength!
Jan Basso, Director
Co-operative Education and Career Development
Wilfrid Laurier University
75 University Avenue West
Waterloo, Ontario N2L 3C5
(519) 884-0710, ext. 4137
jbasso@wlu.ca
www.wlu.ca/career
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