IN FORMATION

IN FORMATION A DESIGN PORTFOLIO BY SEAN DULA

IN FORMATION BYSEAN DULA

IN FORMATIONA DESIGN PORTFOLIO BY SEAN DULA

ENVIRONMENTS

REPRESENTATIONS

BRAND STRATEGIES

95SAV-A-LOT®

73

57MEDIATE

49

39

25

9SOCIALIZE

EXHIBIT

DRINK

ACT

GROW

105SKETCHES + PHOTOGRAPHS

87GIGGLETREE TOYS®

ENVIRONMENTS

ENVIRONMENTSARCHITECTURE + DESIGN STRATEGY

+

BAR +

SPA

VENUE

SOCIALIZE

+

BAR +

SPA

VENUE

SOCIALIZEST. LOUIS, MISSOURI: How can a building’s program shape the social resurgence of urban St. Louis? 9

THE SITEUsing the camera as an extension of the eye, photo documentation frames the site in a permanent manner. Here, I was able to capture characteristics of the site that drawings cannot.

A. View of the Mississippi River looking east from the site. Notice the change in grade and the state of the surrounding built environment, especially the levee.

B. Night view of the Eads Bridge, the southern boundary to the site.

C. View of the site looking south toward the Jefferson National Expansion Memorial and the Gateway Arch.

D. Night view of the west, north, and east.

A

B

D

C

AA

BB

UP

UP

UP

UP

GROUND LEVEL

AA

BB

UP

UP

DN

OPENto

BELOW

SECOND LEVEL

OFFICE

ELEV.

POOL

M

W

GREENROOF

AA

BB

DN

OPENto

BELOWDN

THIRD LEVEL

ELEV.

ENTRY.

BAR

POOL

Section AA Section BB

Section AA Section BB

MODELING

[OFF THE RUNWAY]

[OFF THE RUNWAY]

EXHIBIT

FLORENCE, ITALY: How can iconic design be displayed within historic spaces while maintaining the integrity of each? 25

6

CONTEMPORARY DESIGN IN HISTORIC SPACES

DESIGNS ON OPPOSITE [L to R]: HONEYCOMB BY HABITS STUDIO; HOPE BY PAOLO RIZZATTO & FRANCISCO GOMEZ PAZ; PLISSE BY INGA SEMPÉ; MINI MINI BY HABITS STUDIO; ON/OFF BY ALBERTO MEDA, FRANCO RAGGI, & DENIS SANTACHIARA; LC1 BY LE CORBUSIER; OMBRA TOKYO BY CHARLOTTE PERRIAND

GRAPHICALLY EXPLORING INTERVENTIONS

AA

AA

DRINK+ =

ST. LOUIS, MISSOURI: How can a building help winemakers showcase their work in an urban context? 39

The corner lot, situated in a vibrant St. Louis neighborhood, experiences heavy vehicular and pedestrian traffic.

THE SITE

TOPO & ASSEMBLY: AN EXERCISEIN SITE CONDITIONS

LOWER LEVEL

GROUND LEVEL

SECOND LEVEL

ROOF LEVEL

ACT

ACT ST. LOUIS, MISSOURI: How can a well-designed, temporary theater help a play fundraise for charity? 49

CHARITY

CHARITYKIPP, the Knowledge Is Power Program, is a national network of free, open-enrollment, college-preparatory public charter schools with a track record of preparing students in underserved communities for success in college and in life.

Our goal was to raise the highest amount for KIPP St. Louis. To do so, my partner, Kristen Nowotarski, and I designed a simple structure that used minimal material while maximizing impact. We recycled much of the wood used for the structure. Plywood was pulled from trash piles and siding removed from a barn that was being demolished.

For our efforts we were able to raise nearly $10,000 in donations over a two-day period.

ASSEMBLING MODULES DURING CONSTRUCTION

COL·LAB·O·RATEThe design for the theater was a lesson in collaboration. My partner and I had to work with several interest groups to create a cohesive environment: playwrights for the stage design, construction managers for the modularization, the treasurer for the budget, an architect for structural approval. The outcome from this process was an award-winning design.

54

=+

Meditation

Yoga

Bunks

S

+

MEDITATE

=+

Meditation

Yoga

Bunks

S

+

ROSEBUD, MISSOURI: How can a rural retreat help, not hurt, the environment? 57MEDITATE

MATERIAL RESEARCHAN EXERCISE IN SITE CONDITIONS

1. RAW

2. PLANED

3. FORMED

Dynamic

Static

Dynamic

Static

SITE STRATEGY

Bunk

Bunk

Bunk

Storage+

Mechanical

Meditation Loft

Entry

Kitchenette

Meditation Loft

YogaStudioLower Level

Upper Level

DAY

NIGHT

GROW

GROW ST. LOUIS, MISSOURI: How can residents utilize a byproduct of prolific deurbanization to better their community? 73

DEURBANIZATIO N

Currently, the city of St. Louis has over 10,000 vacant lots of land. The unprecedented

deurbanization of St. Louis has presented several problems, one being: what to do with this land?

One solution that has been working for residents is urban farming. For this project, I designed a

structure that harnesses rainwater and provides shelter for the neighborhood garden. The site, seen here, is in an incredible state of disrepair

along a once famous commerce street in St. Louis, Martin Luther King Drive.

DEURBANIZATIO N

THE SITE

INVESTIGATING SCALEA. Overall view B. Detail of wall jointC. Insulation detailD. Hand-drawn linear translation of insulation

A

B

C

D

EXAMINING VEGETATION: ZUCCHINI WIRE MODELHere, my partners, T. Bazil and J. Yong Lee, and I constructed a wire model to examine the geometries of the zucchini flower.

INVESTIGATING ENVIRONMENTS: SPACE BRICKWith this construct I examined light and space using adjustable partitions in a dove-tail spine; hand drawing illustrates the different positions

BRAND STRATEGIES

BRAND STRATEGIESBRAND DEVELOPMENT + DESIGN PLANNING

GIGGLETREE TOYS®

GIGGLETREE TOYS®How can a brand foster imagination in the young with artisan toys? 87

HANDCRAFTED.BECAUSE YOU KNOW

THAT PLASTIC DOLL ISN’T.

ADSBUSINESS CARDS

LOGORETAIL

SOCIAL MEDIAWEBSITE

SAV-A-LOT®

SAV-A-LOT®How can a cost-driven brand leverage its value beyond dollars and cents? 95

Above and Beyondis a branded content campaign addressing Sav-a-Lot’s commitment to community values.

1. Sponsored Posts

2. Nominee Tweet

3. Nominee Profile

Profile in situ

REPRESENTATIONS

REPRESENTATIONSSKETCHES + PHOTOGRAPHS

SKETCHBOOK FROM FLORENCE, ITALY