IMME DIATE SOCIAL VR IMPACT - Amazon Web...

INSIGHTS PROVIDED BY DESIGNED BY

VR I M M E D I A T E S O C I A L IMPACT

&EARLY ADOPTERS

WORD OF MOUTH MARKETABILITY

SOCIALINFLUENCERS

95%69%are aware of recent

tech developments in VR

know “a lot / some”about recent tech

developments in VR

35%have

experienced VR

OF THOSE INFLUENCERSSURVEYEDACROSS THE U.S...

WANT TO TRY...

A STRONG MAJORITYARE INTERESTED IN TRYING VIRTUAL REALITY

80% OR MORE

OF THOSE THAT TRY VR TELL THEIR FRIENDS

OF THOSE WHO TRY VR WILL SEEK TO TRY IT OUT AGAIN

81%

79%

GAMING VIDEO / TV / MOVIES

TRAVEL / ADVENTURE / EXPLORATION

MOST BROUGHT UP WORD TO DESCRIBEVIRTUAL REALITY: COOL!

CONSUMER INTEREST WITHBRANDED VR EXPERIENCES

80% FEEL POSITIVELY TOWARDS EXPERIENCING BRANDED VR TACTICS

RECEIVED 96%THUMBS UP

1 IN 5 SAY EXPERIENCING A BRANDED VR EXPERIENCE WOULD MAKE THEM FEEL MORE POSITIVELY TOWARDS THE BRAND

Only 1% felt negatively

GATORADE CASE STUDY:BRYCE HARPER

YOUTUBE 360 EXPERIENCE

OF WHICH CITED INNOVATION / TECHNOLOGY62%

137 MEDIA PLACEMENTS

EARNED MEDIA IMPRESSIONS161.2MM

DROVE 66KORGANIC VIEWS

5.6MM ONLINE VIDEOVIEWS