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INSIGHTS PROVIDED BY DESIGNED BY
VR I M M E D I A T E S O C I A L IMPACT
&EARLY ADOPTERS
WORD OF MOUTH MARKETABILITY
SOCIALINFLUENCERS
95%69%are aware of recent
tech developments in VR
know “a lot / some”about recent tech
developments in VR
35%have
experienced VR
OF THOSE INFLUENCERSSURVEYEDACROSS THE U.S...
WANT TO TRY...
A STRONG MAJORITYARE INTERESTED IN TRYING VIRTUAL REALITY
80% OR MORE
OF THOSE THAT TRY VR TELL THEIR FRIENDS
OF THOSE WHO TRY VR WILL SEEK TO TRY IT OUT AGAIN
81%
79%
GAMING VIDEO / TV / MOVIES
TRAVEL / ADVENTURE / EXPLORATION
MOST BROUGHT UP WORD TO DESCRIBEVIRTUAL REALITY: COOL!
CONSUMER INTEREST WITHBRANDED VR EXPERIENCES
80% FEEL POSITIVELY TOWARDS EXPERIENCING BRANDED VR TACTICS
RECEIVED 96%THUMBS UP
1 IN 5 SAY EXPERIENCING A BRANDED VR EXPERIENCE WOULD MAKE THEM FEEL MORE POSITIVELY TOWARDS THE BRAND
Only 1% felt negatively
GATORADE CASE STUDY:BRYCE HARPER
YOUTUBE 360 EXPERIENCE
OF WHICH CITED INNOVATION / TECHNOLOGY62%
137 MEDIA PLACEMENTS
EARNED MEDIA IMPRESSIONS161.2MM
DROVE 66KORGANIC VIEWS
5.6MM ONLINE VIDEOVIEWS