IM2014 Driving Business Innovation Through Big Data Analytics

Driving Business Innovation ThroughBig Data Analytics

Timo ElliottSAP Global Innovation Evangelist

Timo.Elliott@sap.com@timoelliott

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HOW DO YOU ACCELERATE YOUR GROWTH?

CLOUD MOBILE

An emerging middle class growing to 5B

Data doubling every

18 months

More mobile devices

than people

1 billion people on Facebook

15 billion web-enabled

devices in 2013

THINGSDATA

In a world of accelerated change…

New areas of opportunity for businesses to innovate and grow

Hyper-personalizeCustomer Experience

Plan & optimizeResources in Real-time

Engage & empowerWorkforce of the Future

Harness the intelligence ofNetworked Economy

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CUSTOMERENGAGEMENT

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80% of CEOs think they deliver a superior customer experience

Source: The New Yorker

-- but only 8% of customers agree.

Point of Sale Explorer

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Beer Analysis

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Medtronic

Combine structured and unstructured data for

business value

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Reinvent Luxury Service

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Burberry

The benefits of an in-memory platform are significant with a hugely simplified footprint.

We’re putting the whole business in-memory, in the cloud

”

“

New Products & Services

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Is The Future of Your Business “Playnomics”?

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RESOURCEOPTIMIZATION

Wearable devices have grown by 2x month over month since October 2012.

Source: Mary Meeker’s Internet Trends, 2013Photo: Intel Free Press

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The Datification of Daily Life

The earthquake ruined a good night’s sleep for 74 percent of people within 25 miles of the epicenter.

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“We’ll put more computers in our laundry in a week than we’ve used in our lifetime so far”

Gartner

The Datification of Clothes

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The Datification of Books

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The Datification of Airports

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The Datification of Beer

Weissbeerger Beverage Analytics

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Smart Port Logistics

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Closed-loop analytics

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The Datification of Truck Tires

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Aggregate Insights

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The Datification of Cars

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Genomic Analysis

1 sample = 2534 genomes = 20bn records = 1.2TB 600x Faster = previously impossible tests and researchA win-win-win for IT, researchers, and humanity

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EMPLOYEEEMPOWERMENT

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Employee Engagement Around the World

USA

Denm

ark UK

Canad

a

Fran

ce0%

25%

50%

75%

100%

Actively Dis-engagedNot EngagedEngaged

Source: Gallup

Analyzing and Optimizing Human Capital

“For the first time we can show top executives our human capital in a structured way, with numbers, videos, names, talent and potential”

Riccardo Sebastiano Piaggi,Group Head of Organisation and Development

Connecting “pioneers”

Germany’s “12th Man” In World Cup — Big Data

Empowering Employees with Agile Analytics

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Analytics Collaboration…

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Collaborative Analytics…

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BUSINESSNETWORKS

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Analytics For Your Industry

SuppliersBuyers

ProcurementSales

FinanceLogistics

Supply ChainSustainabilityCompliance

Partners

Ariba: More than 1M suppliers in more than 190 countries around the world  

>$460 billion per year in commerce  

Reduce supply costs – customers save a combined total of $82M daily

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Business Network Analysis

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Transport Network to Business Network

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• Interact with consumer in the field• Run mobile marketing campaigns based

on consumer profile and location

• Interact with consumer in real-time anywhere, anytime.

• Design & run mobile marketing campaigns based on consumer profile and location

• Analyze consumer behavior in the field

SAP Precision Retailing(On-Demand, Multitenant, High Performance,

Scalable)

• Receive information, discounts & Special offers

BI

CRM

Merchants

Outings

Transports

Partners

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SIMPLIFY

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SOCIALANALYTICS

MOBILEAPPLICATIONS

CLOUDNETWORKS

SOCIALANALYTICS

MOBILEAPPLICATIONS

CLOUDNETWORKS

Faster Process massive amounts of data, and deliver information

at unprecedented speeds

SmarterRethink and envision entirely new ways and applications to

run your business

SimplerDramatically simplify complex

and expensiveIT architectures

Insight to actionContextual. Real-time. Closed-loop.

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Imagine if Your Apps Looked Like a DW to BI Tools

SAP HANA Live

(Virtual Data

Model)

Customer Service

Risk Management

Team

Finance and Operations

Account Administration

Executive Management

Customers

Channel Suppliers Accounting Forecasting

Inventory Products Pricing Planning

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Unilever

“if we knew what we know now, we would have started deploying in-memory much earlier, because it’s so important for business!” 

“We think it’s even more disruptive than we initially thought — we’ve only just started” 

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Textile Rubber & Chemical Company

500 Employees, 4 internal IT staffBusiness Suite on HANA

Why in-memory? Because it simplified our IT Landscape

In 5 minutes we could see more information than we could in the last 7 months ”

“

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Single integrated analytics platform

Simplify Everything To Achieve Anything

Data Integration,

Data Quality

Data Warehouse

Business Intelligence

ReportingPredictive Analytics

Text Analytics

CEP, Planning, Geo, etc

Mobile Cloud Applications

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THANK YOU!

Timo ElliottSAP Global Innovation Evangelist

@timoelliott

timo.elliott@sap.com

timoelliott.com