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Driving Business Innovation Through Big Data Analytics Analytics is no longer an afterthought to operational systems — it’s now the foundation for the innovative organizations of the future. This session examines the latest trends in Big Data and Analytics, with concrete success stories of how companies like yours are turning data into real business innovation. We’ll be discussing how new technology opportunities are reshaping the way businesses and governments engage with their customers and citizens, empower and inspire employees, optimize resources in real time, and harness the potential of social and business networks. Speaker: Timo Elliott, SAP Innovation Evangelist
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Driving Business Innovation ThroughBig Data Analytics
Timo ElliottSAP Global Innovation Evangelist
[email protected]@timoelliott
2
HOW DO YOU ACCELERATE YOUR GROWTH?
CLOUD MOBILE
An emerging middle class growing to 5B
Data doubling every
18 months
More mobile devices
than people
1 billion people on Facebook
15 billion web-enabled
devices in 2013
THINGSDATA
In a world of accelerated change…
New areas of opportunity for businesses to innovate and grow
Hyper-personalizeCustomer Experience
Plan & optimizeResources in Real-time
Engage & empowerWorkforce of the Future
Harness the intelligence ofNetworked Economy
© 2011 SAP AG. All rights reserved. 4
CUSTOMERENGAGEMENT
© 2011 SAP AG. All rights reserved. 5
80% of CEOs think they deliver a superior customer experience
Source: The New Yorker
-- but only 8% of customers agree.
Point of Sale Explorer
© 2014 SAP AG. All rights reserved. 7
Beer Analysis
© 2014 SAP AG. All rights reserved. 8
Medtronic
Combine structured and unstructured data for
business value
© 2014 SAP AG. All rights reserved. 9
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Reinvent Luxury Service
11© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Burberry
The benefits of an in-memory platform are significant with a hugely simplified footprint.
We’re putting the whole business in-memory, in the cloud
”
“
New Products & Services
© 2014 SAP AG. All rights reserved. 13
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Is The Future of Your Business “Playnomics”?
© 2011 SAP AG. All rights reserved. 19
RESOURCEOPTIMIZATION
Wearable devices have grown by 2x month over month since October 2012.
Source: Mary Meeker’s Internet Trends, 2013Photo: Intel Free Press
© 2011 SAP AG. All rights reserved. 21
The Datification of Daily Life
The earthquake ruined a good night’s sleep for 74 percent of people within 25 miles of the epicenter.
© 2011 SAP AG. All rights reserved. 23
“We’ll put more computers in our laundry in a week than we’ve used in our lifetime so far”
Gartner
The Datification of Clothes
© 2011 SAP AG. All rights reserved. 24
The Datification of Books
© 2014 SAP AG. All rights reserved. 25
The Datification of Airports
© 2011 SAP AG. All rights reserved. 27
The Datification of Beer
Weissbeerger Beverage Analytics
© 2011 SAP AG. All rights reserved. 28
Smart Port Logistics
28
Closed-loop analytics
© 2011 SAP AG. All rights reserved. 29
The Datification of Truck Tires
© 2011 SAP AG. All rights reserved. 30
Aggregate Insights
© 2014 SAP AG. All rights reserved. 31
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The Datification of Cars
© 2014 SAP AG. All rights reserved. 35
Genomic Analysis
1 sample = 2534 genomes = 20bn records = 1.2TB 600x Faster = previously impossible tests and researchA win-win-win for IT, researchers, and humanity
© 2011 SAP AG. All rights reserved. 36
EMPLOYEEEMPOWERMENT
© 2011 SAP AG. All rights reserved. 37
Employee Engagement Around the World
USA
Denm
ark UK
Canad
a
Fran
ce0%
25%
50%
75%
100%
Actively Dis-engagedNot EngagedEngaged
Source: Gallup
Analyzing and Optimizing Human Capital
“For the first time we can show top executives our human capital in a structured way, with numbers, videos, names, talent and potential”
Riccardo Sebastiano Piaggi,Group Head of Organisation and Development
Connecting “pioneers”
Germany’s “12th Man” In World Cup — Big Data
Empowering Employees with Agile Analytics
© 2011 SAP AG. All rights reserved. 41
Analytics Collaboration…
© 2011 SAP AG. All rights reserved. 42
Collaborative Analytics…
© 2011 SAP AG. All rights reserved. 43
BUSINESSNETWORKS
© 2011 SAP AG. All rights reserved. 44
Analytics For Your Industry
SuppliersBuyers
ProcurementSales
FinanceLogistics
Supply ChainSustainabilityCompliance
Partners
Ariba: More than 1M suppliers in more than 190 countries around the world
>$460 billion per year in commerce
Reduce supply costs – customers save a combined total of $82M daily
© 2011 SAP AG. All rights reserved. 45
Business Network Analysis
45
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Transport Network to Business Network
© 2014 SAP AG. All rights reserved. 47
• Interact with consumer in the field• Run mobile marketing campaigns based
on consumer profile and location
• Interact with consumer in real-time anywhere, anytime.
• Design & run mobile marketing campaigns based on consumer profile and location
• Analyze consumer behavior in the field
SAP Precision Retailing(On-Demand, Multitenant, High Performance,
Scalable)
• Receive information, discounts & Special offers
BI
CRM
Merchants
Outings
Transports
Partners
© 2011 SAP AG. All rights reserved. 48
SIMPLIFY
© 2011 SAP AG. All rights reserved. 49
SOCIALANALYTICS
MOBILEAPPLICATIONS
CLOUDNETWORKS
SOCIALANALYTICS
MOBILEAPPLICATIONS
CLOUDNETWORKS
Faster Process massive amounts of data, and deliver information
at unprecedented speeds
SmarterRethink and envision entirely new ways and applications to
run your business
SimplerDramatically simplify complex
and expensiveIT architectures
Insight to actionContextual. Real-time. Closed-loop.
© 2014 SAP AG. All rights reserved. 51
Imagine if Your Apps Looked Like a DW to BI Tools
SAP HANA Live
(Virtual Data
Model)
Customer Service
Risk Management
Team
Finance and Operations
Account Administration
Executive Management
Customers
Channel Suppliers Accounting Forecasting
Inventory Products Pricing Planning
© 2014 SAP AG. All rights reserved. 52
Unilever
“if we knew what we know now, we would have started deploying in-memory much earlier, because it’s so important for business!”
“We think it’s even more disruptive than we initially thought — we’ve only just started”
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Textile Rubber & Chemical Company
500 Employees, 4 internal IT staffBusiness Suite on HANA
Why in-memory? Because it simplified our IT Landscape
In 5 minutes we could see more information than we could in the last 7 months ”
“
© 2014 SAP AG. All rights reserved. 55
Single integrated analytics platform
Simplify Everything To Achieve Anything
Data Integration,
Data Quality
Data Warehouse
Business Intelligence
ReportingPredictive Analytics
Text Analytics
CEP, Planning, Geo, etc
Mobile Cloud Applications
© 2011 SAP AG. All rights reserved. 56
THANK YOU!
Timo ElliottSAP Global Innovation Evangelist
@timoelliott
timoelliott.com