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Dr.N.MuraleedharanDr.N.Muraleedharan
1
TEA : A DRINK WITH A HISTORY OF 5000 YEARS !TEA : A DRINK WITH A HISTORY OF 5000 YEARS !
SHEN‐NUNG : 2737 BCSHEN‐NUNG : 2737 BC
TEA : IN CHINESE DICTIONARY – 350 BCTEA : IN CHINESE DICTIONARY – 350 BC
CHA CHENG 750 ADCHA‐CHENG – 750 AD
2
DR.N.M
KNOWN TO SINGPHO TRIBE
BOM BEESA GAUM
DEWAN MONIRAM DUTTA BAROOAH
BRUCE BROTHERS
DR.N.M
ASSAM – 1837
DARJEELING – 1856
NILGIRIS – 1859
SRILANKA ‐ 1837
DR.N.M
AFRICA – THE FASTEST TEA GROWING CONTINENT
MALAWI , SOUTH AFRICA
MOZAMBIQUE ZIMBABWEMOZAMBIQUE , ZIMBABWE
DR.N.M
KENYA UGANDA TANZANIAKENYA, UGANDA, TANZANIA
ARGENTINA IN SOUTH AMERICA – US MARKET
DR.N.M
YEAR PRODUCTION (MILLION KG)
2001 3058.542002 3086.402003 3217.052004 3334.932005 3457.892006 3579.792007 3796.082008 3864.792009 3931 982009 3931.982010 4162.32
DR.N.M
COUNTRY TRENDKENYA + + +
SRILANKA + + +CHINA + +
VIETNAM + +ARGENTINA + +UGANDA + +INDIA ( ‐ )
INDONESIA ( ‐ )( )TURKEY ( ‐ )
DR.N.M
CHINA
INDIA
KENYA
SRILANKA
DR.N.M
OTHERS
SHARE (%)
INDONESIA
OTHERS17%
CHINA33%TURKEY
3%
INDONESIA3%
VIETNAM 4%
KENYA
SRILANKA8%
INDIA23%
9%
DR.N.M
COUNTRY PRODUCTION (MILLION KG)INDIA 966.40INDIA 966.40CHINA 1475.06KENYA 399.00
SRILANKA 331.42SRILANKA 331.42VIETNAM 157.00TURKEY 148.00
INDONESIA 129.20INDONESIA 129.20JAPAN 93.00
ARGENTINA 90.00BANGLADESH 59.27BANGLADESH 59.27UGANDA 56.46MALAWI 51.59TANZANIA 31.64TANZANIA 31.64ZIMBABWE 14.29
OTHER COUNTRIES 159.99DR.N.M
REDUCTION IN CROP
( ‐ ) 40 MILLION KILOGRAM( ) 40 MILLION KILOGRAM
DR.N.M
BLACK TEA : 2512 M KG (60.35%)
GREEN TEA : 1284.50 M KG (30.86%)
OOLONG & OTHERS : 365.82 M KG (8.79%)
DR.N.M
COUNTRY PRODUCTION (MILLION KG)COUNTRY PRODUCTION (MILLION KG)
CHINA 1046.38
JAPAN 92.5
VIETNAM 76
INDONESIA 33
TAIWAN 17TAIWAN 17
INDIA 10.6
OTHERS 9 01OTHERS 9.01
DR.N.M
COUNTRY EXPORT (%)COUNTRY EXPORT (%)
KENYA 25.5
CHINA 17.5
SRILANKA 17.3
INDIA 10.6
ARGENTINA 5 9ARGENTINA 5.9
VIETNAM 5.7
O SINDONESIA 5
DR.N.M
DIFFERENT TYPES OF TEA
DIFFERENT WAYS OF CONSUMPTION
WITH MILK AND SUGAR
DR.N.M
CHINA
INDIAINDIA
RUSSIARUSSIA
TURKEY
JAPANDR.N.M
COUNTRY CONSUMPTION / HEAD (KG)
KUWAIT 2.86
IRELAND 2.31
TURKEY 2.02
AFGANISTAN 2.01
THE UK 1.97
LIBYA 1.81
MOROCCO 1.67
TAIWAN 1.61
INDIA 800 GINDIA < 800 G
DR.N.M
COUNTRY IMPORT (%)
RUSSIA 16 5RUSSIA 16.5USA 7.9UK 7.6
AKIS ANPAKISTAN 7.5EGYPT 5.3DUBAI
< 4 % EACH
AFGANISTANMOROCCO
IRAN < 4 % EACHIRANIRAQJAPANPOLANDOTHERS 33.7
DR.N.M
KENYAKENYA
NEPALNEPAL
VIETNAM
INDONESIA
FOR VALUE ADDITION AND EXPORTDR.N.M
150 YEARS OLD
OLD AGE OF BUSHES
STAGNATION IN PRODUCTIVITY
NO AREA EXPANSIONNO AREA EXPANSION
INCREASED COST OF PRODUCTION
COMPETITION FROM OTHER BEVERAGES
CHEAPER TEAS IN OTHER COUNTRIES
DR.N.M
ORGANISED INDUSTRY
PROFFESIONAL MANAGEMENT
GOOD LABOUR RELATIONSHIPGOO OU O S
LARGE INTERNAL MARKET : ESTABLISHED AUCTION SYSTEM
STRONG R & D SUPPORT
DR.N.M
EMERGING SMALL GROWER SECTOREMERGING SMALL GROWER SECTOR
PRODUCT DIVERSIFICATION & PRODUCT MIX
ORGANIC TEA
GLOBAL STANDARD : ISO 3720
BENEFICIAL HEALTH EFFECTS
DR.N.M
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