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Rising Stars vs. Standard IAB
Phase 2 Study Results
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logistics
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5
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Ad Units
Publishers
Advertisers
Agencies
Ad Serving Partners
Million Impressions
2
ad formats studied | publishers | advertisers
Portrait
Billboard
Sidekick
Filmstrip
Slider
Publishers Advertisers
300x250
728x90
Rising Stars IAB Standard
Pushdown (not tested)
3
ad formats studied | publishers | advertisers
Analytics Agencies Ad Serving
Partners
4
standard iab interactivity metrics
Standard Interaction Metrics
the percent of users who purposely enter the frame of an ad for
more than 0.5 seconds
Universal Interaction Rate
the average amount of time users spent on the ad Universal Interaction Time
5
standard iab | 300x250
300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T
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standard iab | 728x90
728x90 | Jeep
728x90 | Westin Hotels
728x90 | Axe
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rising stars | filmstrip
300x600 | Jeep 300x600 | AT&T 300x600 | Westin Hotels
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rising stars | sidekick
300x600 | Jeep Jeep | Expanded
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rising stars | slider
Expanded AXE
970x90
Collapsed
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rising stars | portrait
300x1050
Westin Hotels
300x1050
Jeep
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rising stars | billboard
970x250
Jeep
970x250
Westin Hotels
970x250
AT&T
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universal interaction rate comparison
Rising Stars Outperform in Universal Interaction Rate
9.6%
3.9%
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universal interaction time comparison
Rising Stars Outperform in Universal Interaction Time
5.8 seconds
3.9 seconds
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universal interaction rate comparison
Best Rising Star vs Best 728x90 or 300x250
2.1X
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universal interaction time comparison
Best Rising Star vs Best 728x90 or 300x250
2X
Heatmaps
17
standard iab | 300x250
300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T
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standard iab | 300x250 heatmaps
300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T
19
standard iab | 728x90
728x90 | Jeep
728x90 | Westin Hotels
728x90 | Axe
20
standard iab | 728x90
728x90 | Jeep
728x90 | Westin Hotels
728x90 | Axe
21
rising stars | filmstrip
300x600 | Jeep 300x600 | AT&T 300x600 | Westin Hotels
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rising stars | filmstrip heatmaps
300x600 | Jeep 300x600 | AT&T 300x600 | Westin Hotels
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rising stars | sidekick
300x600 | Jeep Jeep | Expanded
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300x600 | Jeep Jeep | Expanded
rising stars | sidekick heatmaps
25
rising stars | slider
Expanded AXE
970x90
Collapsed
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rising stars | slider heatmaps
Expanded AXE
970x90
Collapsed
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rising stars | portrait
300x1050
Westin Hotels
300x1050
Jeep
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rising stars | portrait heatmaps
300x1050
Westin Hotels
300x1050
Jeep
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rising stars | billboard
970x250
Jeep
970x250
Westin Hotels
970x250
AT&T
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rising stars | billboard heatmaps
970x250
Jeep
970x250
Westin Hotels
970x250
AT&T
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