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HWDSB
•Demographics•Chinese Languages•Cultural Information•Education in China•Travel tips in China•Marketing
Covered Topics
HWDSB
“Wealthy Areas”
Most wealthy provinces•Guangdong, Zhejiang, Jiangsu
• Capital cities: Guangzhou, Hangzhou, Nanjing•Other major cities: Ningbo, Suzhou
Capital cities of inland provinces•Wuhan, Chengdu, Harbin
Yangze River Delta (Golden Triangle)•Shanghai, northern Zhejiang, southern Jiangsu
Peal River Delta
HWDSB
Bei Jing – North Capital Nan Jing – South Capital Shang Hai – Above Sea Guang Dong (East Expanse)
City / Province Names
HWDSB
Chinese Languages
Oral
• Mandarin (textbook language, most provinces, Taiwan)
• Cantonese (Guangdong, Guangxi, Hong Kong, Macau)
• Other dialects (Wu, Minnan)
Written
• Simplified Chinese (textbook language)
• Traditional Chinese (Hong Kong, Guangdong, Taiwan)
HWDSBChinese Names
• Family name first• 2,3,4 characters• Meaning of name• When is inappropriate to call first name?
Chinese Family Structure• One child
Gifts
Cultural Information
HWDSBElementary School
Grades 1 – 6
Middle School
Grades 7 – 9
Zhong Kao
High School
Grades 10 – 12
Gao Kao
• 9 years free compulsory education
• Standard textbooks• Exam-oriented teaching• Schools are ranked• Public vs. private
China Education System
HWDSB
3 day intense exam in June Mandatory subjects (Chinese,
Math, English) plus one other chosen subject
Fierce competition due to limited university space
Risky application process
Gao Kao - the National University Entrance Examination
HWDSB
• Avoid Gao Kao• Higher chance of entering better
university• Happy learning• Study English• Better career prospect• Uncertainty about China’s future
economy and political environment
Why Study in the West?
HWDSBPlane
High Speed Train• Beijing – Tianjin• Nanjing – Shanghai
Taxi• Usually safe, organized, “taxi” sign on top• Few taxi drivers speak English
Subway• Convenient in Beijing, Guangzhou and Shanghai • Avoid bad weather or rush hours
Transportation
HWDSB Book domestic flights Check train schedules Book hotels
• non-smoking room, non-smoking treatment, non-smoking floor
• Close to subway
www.ctrip.com
HWDSB
Other Travel TipsCurrency
Renminbi(RMB) / Yuan, credit card, Bank of China
TelecommunicationBlackberry, iPhone, local cell phone, local calling card/plan
InternetFacebook, gmail
Food / Drinks
Dinning culture
Medical Emergencies
HWDSB
Canadian Trade Commissioner Offices
Virtual Trade Commissioner Website
Lists of hotels, interpreter/translation services, medical facilities for foreign patients
Canadian Embassy and Consulate OfficesBeijing, Shanghai, Guangzhou, Chongqing, Hong Kong
Trade Offices Alberta in Beijing, Shanghai, Hong Kong
Support and Assistance
HWDSB Mega vs. agency based
Important to have materials in Chinese Print and distribute promotional
materials in China EduGlobal Communications
Online shipping and tracking systemGloria Sun,
gloria.sun@eduglobal.com
Fairs
HWDSB
License from the state Ministry of Education Branches or sub-agents? Many host own fairs at no charge Print and translate publications Arrange agent visits
- Maximize time- Be aware of long weekends in April and October
Chinese Agents
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