Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show...

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A L M AHumanising your digital experience

pixelpalace.com.au

a great pop song

Authentic story

Connects on an emotional level

Packaged in the confines of a “pop formula” in order to have the greatest reach

Hooky, punchy & succinct

Original and yet comfortable and safe

a great website

Authentic story

Connects on an emotional level

Packaged in the confines of usability in order to have the greatest reach

Hooky, punchy & succinct

Original and yet comfortable and safe

VS

Humanising your digital experience

DESIGNING FOR HUMANS

HUMANISING YOUR BRAND

DESIGNING FOR HUMANS

KNOW YOUR USER

DESIGNING FOR EMOTION

SENSORY ADAPTATION

COGNITIVE LOAD

S IMPLICITY

IS THE NATURE

OF GREAT

SOULS

coffeebeansdelivered.com.au

Humanising your eCommerce experience

INVEST IN THE RIGHT TECHNOLOGY

After just one poor experience with a

company's website or app, 60% of consumers are less loyal to those brands.

MAKE EVERY INTERACTION COUNT

COMMUNICATECONTINUOUSLY

HUMANISE YOUR BRAND

HUMANISING YOUR BRAND

OPEN UP

SHOW GENUINE CHARACTER

CREATE HUMAN CENTERED EXPERIENCES / COMMUNITY

FOUNDER FIRST

A L M Apixelpalace.com.au

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