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A L M A Humanising your digital experience pixelpalace.com.au

Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a

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Page 1: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a

A L M AHumanising your digital experience

pixelpalace.com.au

Page 2: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a
Page 3: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a

a great pop song

Authentic story

Connects on an emotional level

Packaged in the confines of a “pop formula” in order to have the greatest reach

Hooky, punchy & succinct

Original and yet comfortable and safe

a great website

Authentic story

Connects on an emotional level

Packaged in the confines of usability in order to have the greatest reach

Hooky, punchy & succinct

Original and yet comfortable and safe

VS

Page 4: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a

Humanising your digital experience

DESIGNING FOR HUMANS

HUMANISING YOUR BRAND

Page 5: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a

DESIGNING FOR HUMANS

KNOW YOUR USER

DESIGNING FOR EMOTION

SENSORY ADAPTATION

COGNITIVE LOAD

Page 6: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a

S IMPLICITY

IS THE NATURE

OF GREAT

SOULS

coffeebeansdelivered.com.au

Page 7: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a
Page 8: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a

Humanising your eCommerce experience

INVEST IN THE RIGHT TECHNOLOGY

After just one poor experience with a

company's website or app, 60% of consumers are less loyal to those brands.

MAKE EVERY INTERACTION COUNT

COMMUNICATECONTINUOUSLY

HUMANISE YOUR BRAND

Page 9: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a

HUMANISING YOUR BRAND

OPEN UP

SHOW GENUINE CHARACTER

CREATE HUMAN CENTERED EXPERIENCES / COMMUNITY

FOUNDER FIRST

Page 10: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a
Page 11: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a
Page 12: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a
Page 13: Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show genuine character create human centered experiences / community founder first. a

A L M Apixelpalace.com.au