Human-Centered Technology Innovation · 13 it's not just about economics, it's about...

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Human-Centered Technology Innovation

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design thinking

observation and empathy

SAY THINK

FEELDO

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method to the madness

bodystorming

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draw it

unfocus groups

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TRADITIONAL INVESTIGATION

Improves existing things

Focuses on explicit needs

Uses market segmentation

Takes place in controlled settings

Structures interviews

Analyzes objective data

OBSERVATION & EMPATHY

Inspires new ideas

Uncovers latent needs

Focuses on individuals

Happens in natural contexts

Promotes dynamic conversations

Generates interpretations

complementary techniques

uncovers latent needs

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Evenflow stroller

case study - Shimano

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Shimano story

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analogous experiences

fail early and often

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Shimano story2

how is this relevant to energy?

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from institutional to personal

produce conserve

measure share

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what we’ve learned about energy(so far)

it's not just about economics, it's about values

it's not just about technology, it's about behaviors

it’s a design failure, not a people failure

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it's not just about economics, it's about values

it's not just about technology, it's about behaviors

it’s a design failure, not a people failure

what is the value of solar power?

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your brain on solar

ENERGYHOME IMPROVEMENT

SOLAR

EFFICIENTWINDOWS

REPLACEAPPLIANCES

CFLBULBS

KITCHENREMODEL

INSULATIONCHANGE

BEHAVIOR

DONOTHING

CARBONOFFSETS

HYBRIDVS. GAS

ROOMADDITION

LANDSCAPING

NEW ROOF

it's not just about economics, it's about values

it's not just about technology, it's about behaviors

it’s a design failure, not a people failure

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55 mpg guy

influencing behavior

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it's not just about economics, it's about values

it's not just about technology, it's about behaviors

it’s a design failure, not a people failure

technology is not a replacement for good design

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it helps to have both (+ viability)

“Our energy future is not about devising alternative fuel sources to sustain life as we know it. It’s about

uncovering the patterns of how we live now so we can change our behaviors and live better tomorrow. It’s

neither a purely technological nor purely economic issue. Energy is a human issue.” – Jen Leonard

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thank you