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It’s not all about you. Networking is a two-way relationship that starts with the other person. Whether you’re a seasoned networker—or someone just getting started—here are some valuable tips.
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NETWORKING 101 ANDBEYONDpresented by Martha Bartlett Piland president + ceo !@MarthaPiland [email protected]
GOALS WHY
DO
IRL
SOCIAL
HOW
DON’T
MYPHILOSOPHY
it’s not about you. you. you.!it’s always about someone else
MYPHILOSOPHY
networking is about generosity… but what you give always comes back to you exponentially
MYPHILOSOPHY
it isn’t rocket science… but like the Big Bang, it rarely happens by chance
STEP#1 LISTEN
really.
When you meet someone, listen first.!Find out about challenges, goals, hobbies and aspirations. What do you have in common? What can you learn?
How can you be of help?
STEP#1 LISTEN
STEP#2 CONNECT
Connect the dots.
Pay attention. Connect the dots inyour head. Make mental notes or written notes so you can remember.
STEP#2 CONNECT
Facilitate a connection for other people. (Remember those dots?) Think about what they need through their eyes, not your own.
STEP#2 CONNECT
STEP#3 ASK
Please.
The equation only works if you’ve added to your “social capital.” Once you a positivenumber, it’s easier to ask for help and feel confident that you’ll receive it with warmth.
STEP#3 ASK
STEP#4 THANK +RECIPROCATE
It’s a circle.
When done well, you have ever widening circles that overlap, change and grow.
STEP#4 THANK +RECIPROCATE
DOsnetworking event
IRL
party
IRL
LinkedIn Google+
networking event
IRL
party
IRL
LinkedIn Google+
networking event
IRL
LinkedIn Google+
networking event
IRL
party
IRL
LinkedIn Google+
networking event
IRL
party
IRL
LinkedIn Google+
networking event
IRL
party
get a contact management system!use it
DOs101
• wear your name tag on the right side • smile and make eye contact• have a goal for # of people to meet• have business cards in your pocket• have a drink, but skip the food• don’t sit down till the last minute
DOsEVENTS
be brave • seek out loners for practice• walk up to groups of 3 or 4+
introduce yourself • Bond, James Bond• tell something interesting• hush up
remember a name • repeat it out loud• look at the name tag• create a mnemonic
DOsEVENTS
listen • ask about the person• ask open-ended questions• be present
think • about how you could help
DOsEVENTS
… hmmmmm
after the event • make notes for your reference• send a “nice to meet you” note• remember• stay in touch
way after the event • remember• stay in touch• i mean it: stay in touch
DOsEVENTS
• be strategic• be integrated• be polite• be consistent
DOsSOCIAL
HIGH POINTS Not enough time in today’spresentation to cover in depth so here’s some food for thoughtfor your industry.
LinkedIn • create a robust profile• keep it updated• participate in groups • reach out• reciprocate
DOsSOCIAL
Tailor start with a personal note!please no: “since you are a person I trust”
Engage start a conversation
DOsSOCIAL
DOsSOCIALtwitter • follow and listen• post at least 1x/day• thank others (please no auto reply)• no more than 2 hash tags• invite conversation
pinterest • post often• share
google+ • follow and listen• post at least 1x/day• thank others• invite conversation
HIGH POINTS Not enough time in today’spresentation to cover in depth so here’s some food for thoughtfor your industry.
it’s OK to experiment: social media is just like a cocktail party conversation
DOsSOCIAL
DONTsnetworking event
IRL
party
IRL
LinkedIn Google+
networking event
IRL
party
IRL
LinkedIn Google+
networking event
IRL
LinkedIn Google+
networking event
IRL
party
IRL
LinkedIn Google+
networking event
IRL
party
IRL
LinkedIn Google+
networking event
IRL
party
do not • have an icky handshake• hang out with your friends• sit• monopolize• be an eye roamer
DON’TEVENTS
DON’TSOCIAL
do not make the mistake of thinking there’s a distance between business and personal sharing
RECAP LISTEN
!RECIPROCATE
CONNECT
THANK
ASK
GENEROSITY
REPEAT
QUESTIONS+ THOUGHTS
