How to unlock the Power of your Collaborative … to unlock the Power of your Collaborative...

Peter A. Gloor MIT Center for Collective Intelligence

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Coolfarming How to unlock the Power of your

Collaborative Innovation Networks (COINs)

There is “No Single Truth” on the Web!

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Coolhunting

Coolfarming

meyou

Organization World

Increase creativity Nurture trends Make trends succeed

Find + predict trends

meyou

Increase

COINs

Facebook

Wikipedia

Twitter

Blogger Google Yahoo Bing

MediaWiki

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Email

Sociometric badge

Mobile phone& SMS

Like 3

people I “like”

people “like” me

There is no truth, only likelihoods

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How Bees Swarm - Coolfarming

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CIN Build the hive

CLN Heat the swarm

COIN Coolhunt hive

Queen Bee

Get Trend over

Tipping Point

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define problem

brain- storm

solutions

plan project

execute plan

monitor progress

deliver product

1. Queen – start cool trend

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The Digital Divide – choose well

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2. Venture to new grounds

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3. Coolhunting

200 coolhunters find next big thing

“genetic” knowledge of what’s cool

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4. Set new trend

200 coolhunters agree on next big thing

Mutual reinforcement

One coolhunter alone looses interest

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Angry Bird Cell Phone Game (Rovio)

COIN

CLN

CIN

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5. Heat the swarm

200 coolhunters heat the swarm

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Send samples to 300 bloggers

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6. Guide the swarm

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Creativity and Performance of Eclipse Developers

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7. Release attraction pheromone

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Next big thing!!!

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Lessons….. Waggle dance

Immerse yourself into the swarm – choose your friends well

Rotating leadership

Trust leads to flow

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Tom A

Thank Yllen Fillia Makedon

ou Robin Athey Tom Malone

Pascal Marmier Melina Becker Chris Miller Hans Brechbuhl Stefan Nann Gloria Busche Keiichi Nemoto Scott Cooper Tuomas Niinimäki Marius Cramer Daniel Olguin Olguin Marco DeMaggio Daniel Oster Pierre Dorsaz Maria Paasivaara Lyric Doshi Sandy Pentland Scott Dynes John Quimby Marc Egger Johannes Putzke Eric Esser Ornit Raz Kai Fischbach Renaud Richardet Hauke Führes Ken Riopelle Julia Gluesing Michael Schober Francesca Grippa Detlef Schoder George Herman Thomas Schmalberger Takashi Iba Shosta Sulonen Bill Ives Masamichi Takahashi Eric Johnson David Verrill Adriaan Jooste Christoph Von Arb Jermain Kaminsiki Ben Waber Min-Hyung Kang Andrew Westerdale Yared Kidane JoAnn Yates Reto Kleeb Wayne Yuhasz Jonas Krauss Xue Zhang http://www.ickn.org Dustin Larimer Antonio Zilli http://www.swarmcreativity.net Casper Lassenius Yan Zhao Rob Laubacher www.galaxyadvisors.com

Charles Leiserson

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© 2011 Peter A. Gloor

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15.599 Workshop in IT: Collaborative Innovation NetworksFall 2011 For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.