How to foster innovation in a traditional media business, Sanoma Director of Innovation &...

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Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=how-to-foster-innovation-in-a-traditional-media-business-sanoma-director-of-innovation-development Lassi is responsible for innovation & development at Sanoma. In 2012 he created and now leads the company’s Accelerator programs where new internal start-ups are being created. A former media entrepreneur, Lassi has also been responsible for creating the tablet version of Helsingin Sanomat newspaper and leading Sanoma’s international mobile priority program. Previously, he has managed development teams and led task forces aimed at creating brilliant services. He has a deep understanding of the dynamics of online communities with professional and user-created content, and has strong experience in motivating teams to work towards a common goal.

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How We Will Survivethe Big Disruption

"There are risks and costs to a

program of action. But they are far

less than the long-range risks and

costs of comfortable inaction."

John F. Kennedy

Presentation name

Get the WorldWe help people to access, understand

and enjoy the world

Get the WorldHow to

Launching

Sanoma Digital

Automation

Test Panels

Internal Ventures

Sanoma Ventures

New Marketplaces

Marketing Partnerships

Risk Share Partnerships

Performance Partnerships

The Innovation Lab

with an International playground

Sanoma

Accelerators

Open

Innovation

Accelerators

Sanoma

Ventures

Internal

Ventures

External

Internal

Ideas Market

From Corporates to Intrapreneurs

An Experiment

Inspired by the Best

1. The Kickoff

3. The Bootcamp

# no cannibals

# no grand design thinking

(a.a.p.s. is not a kpi)

# other types of sleepless nights

# much more tech driven

# different resourcing

# learn & practice different skills

Fit for Sanoma?

Able to Execute?

Unfair Advantage?

Build or Buy?

The (wo)man and

The Plan

The Fab Five

Trained Talent

Employer Brand

@lassi

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