How to Be More Effective with Your Social Media Strategy€¦ · Boost Your Practice’s Marketing...

How to Be More Effective with Your Social Media Strategy

Boost Your Practice’s Marketing Performance with a Social Media Audit

The Atticus Advantage Growth Essentials™ W E B I N A R S E R I E S

Adjunct Practice Advisor

VICTOR MEDINAwww.atticusadvantage.com

Founder of Medina Law Group & Palante Wealth AdvisorsCertified Elder Law Attorney (CELA®) and Certified Financial Planner™ (CFP®)

Coaching with Atticus for 8+ years and a trained Adjunct Practice Advisor

Adjunct Practice Advisor

RON MORTONwww.atticusadvantage.com

Founder of Morton Law Firm, PLLC

Certified Elder Law Attorney (CELA®) Estate Planning Law SpecialistInfusionsoft Certified PartnerCoached by Atticus for 8+ years and is a trained Adjunct Practice Advisor

#GrowWithAtticus AtticusAdvantage.com

ABOUT ATTICUSAtticus™ was founded in 1989 to help great attorneys build great practices:

• increase gross revenues and personal incomes,

• reduce stress and the number of hours in the office,

• develop greater career satisfaction,

• and allow more time for family and personal interests.

WHAT WE DO

Our Programs, Workshops,

and Webinars are designed

to streamline the

management of your

practice, increase revenue,

reduce stress, and balance

your professional and

personal life.

What kinds of attorneys and groups does Atticus work with and how?

Atticus Coaching Services & Products

Webinars- Atticus Advantage Series (Free)

- Practice Growth Series™

- Rainmaker Roundtable

Workshops

- Double Your Revenue™

- How to Build Your Law Firm for Sale™

- Solo & Small Firm Foundations for Growth™

- How to Build a Profitable Team™

Coaching Programs

- Practice Growth Program™

- Dominate Your Market™

- One-on-One coaching

- Rainmakers & Rainmakers Plus

Build My Great Team™Full-service recruitment and hiring for administrative personnel, paralegals, and attorneys

Books- How Good Attorneys Become Great Rainmakers

- Time Management for Attorneys

- Hire Slow, Fire Fast

What do most solo/small lawyers REALLY want?

More free time

Better clients

A great staff

Increased income

#GrowWithAtticus

Revenue, Income, Control, Freedom and Impact

Time Management

Client Development & Marketing

Building a Great Team

Cash Flow & Profitability

Legal Skills#GrowWithAtticus AtticusAdvantage.com

Tools You Need for this Session

Focus for today’s session

Access to your social media accounts

Time on your schedule to implement

Your vision

Participate

Pencil & paper at the ready

Take lots of notes

This session is interactive, so prepare to unmute if necessary

Agenda:What We Will Cover Today

Which Social Media Platforms Are Important

Basic Level - Social Media Maintenance

Advanced Level - Social Media Maintenance

How to Establish Effective Referral Relationships Over Social Media

Performing Your Own Social Media Audit

How/Whether to Advertise On Social Media

Tier One Social Media Platforms

Tier Two Social Media Platforms

Basic Level Information To Update

Applies to All Tier One and Two Platforms

FIRM NAME PHYSICAL ADDRESS(ES) WEBSITE ADDRESS

CONTACT INFORMATION (EMAIL

& PHONE NUMBER)

HOURS PRACTICE AREAS

Advanced Level Information to Update

• Photos

• Reviews

• Scheduling / Appointment Link

• Logo

• Photos

• Videos

• Reviews

• Scheduling / Appointment Link

• Logo

• Videos

• Playlists

• Solicit subscribers

• Tags and descriptions

• Closed captioning and transcriptions

• Logo

• Connections (referral sources)

• Posts

• Videos

• Endorsements

• Logo

• Photos

• Reviews

Establishing Referral Relationships Over Social Media

Engage

Pay It Forward

Give Something of Value

Be Referable

Paid Advertising on Social Media 101

Targeted

Metrics are Tracked

It’s Where the Eyeballs Are

Nimble

Nascent Platforms Still Relatively Cheap

Can Attempt Multiple Campaigns at Once

Paid Advertising on Social Media 101 - Pros

Big Platforms Expensive or Getting That Way

Responses Can Be Impulsive

Often Longer Sales Cycle - ROI Hard to Track

Lots of Noise - Hard to Stand Out

Platform-Dependent Ad Approval

Not Effective With All Demographics

Paid Advertising on Social Media 101 - Cons

Biggest Takeaways

Recommendations and Next Actions

• The Focused DISC Advantage

• The Practice Assessmento The Solo & Small Firm Foundations of Practice Growth™

• The Advisor Growth Analysis

• The 3 Most Impactful Actions

What is my investment?

• $295 – This includes the practice survey, a DISC assessment and report ($125 value), and a 1-hour teleconference with a Practice Growth Diagnostic Advisor to discuss your results and offer key suggestions and action items.

How do I get started?

At t icusAdvantage.com

SPECIAL OFFER

Complete a Practice Growth Diagnostic™ within two weeks of attending this webinar and we’ll mail you our best-selling book:How Good Attorneys Become Great Rainmakers

GUARANTEEThe Atticus 100% Money Back Guarantee

Atticus understands enrolling in a relationship with us is a significant investment. It involves commitment of your time, resources, and finances. You may be uncertain of our programs’ value to you looking from the outside. That’s why Atticus offers a 100% money-back guarantee.

If you do not believe the materials, concepts and techniques provided to you add significant value to your firm, tell us and we’ll refund your investment in full – without question.

The 90-Day ‘Think About It’ Program

bit.ly/atticuswebinars

June 17th – 2pm EDTHow to Reopen Your Practice’s Office After a Shelter-In-Place

Atticus YouTube Channel

bit.ly/atticusyoutube

Click “Subscribe”

Stay Connected:

Facebookfacebook.com/atticusadvantage

LinkedInlinkedin.com/company/atticus-advantage

Twitter@atticusattorney

Final Thoughts and Questions

QUESTIONS?

To ask a question:• Use the chat function on your

GoToWebinar dashboard to send a message to the event organizer. If you would like your question to remain anonymous, indicate so in your message.

• Click the hand icon to indicate you have a question or comment, and we’ll call on you. When we do, we will “unmute” you so that you can be heard.

#GrowWithAtticus AtticusAdvantage.com#GrowWithAtticus

Thank You!

grow@atticusadvantage.com

How to Be More Effective with Your Social Media Strategy€¦ · Boost Your Practice’s Marketing...

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