Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
How to Be More Effective with Your Social Media Strategy
Boost Your Practice’s Marketing Performance with a Social Media Audit
The Atticus Advantage Growth Essentials™ W E B I N A R S E R I E S
© Atticus, Inc. All Rights Reserved.
Adjunct Practice Advisor
VICTOR MEDINAwww.atticusadvantage.com
Founder of Medina Law Group & Palante Wealth AdvisorsCertified Elder Law Attorney (CELA®) and Certified Financial Planner™ (CFP®)
Coaching with Atticus for 8+ years and a trained Adjunct Practice Advisor
Adjunct Practice Advisor
RON MORTONwww.atticusadvantage.com
Founder of Morton Law Firm, PLLC
Certified Elder Law Attorney (CELA®) Estate Planning Law SpecialistInfusionsoft Certified PartnerCoached by Atticus for 8+ years and is a trained Adjunct Practice Advisor
#GrowWithAtticus AtticusAdvantage.com
ABOUT ATTICUSAtticus™ was founded in 1989 to help great attorneys build great practices:
• increase gross revenues and personal incomes,
• reduce stress and the number of hours in the office,
• develop greater career satisfaction,
• and allow more time for family and personal interests.
#GrowWithAtticus AtticusAdvantage.com
WHAT WE DO
Our Programs, Workshops,
and Webinars are designed
to streamline the
management of your
practice, increase revenue,
reduce stress, and balance
your professional and
personal life.
#GrowWithAtticus AtticusAdvantage.com
What kinds of attorneys and groups does Atticus work with and how?
#GrowWithAtticus AtticusAdvantage.com
Atticus Coaching Services & Products
#GrowWithAtticus AtticusAdvantage.com
Webinars- Atticus Advantage Series (Free)
- Practice Growth Series™
- Rainmaker Roundtable
Workshops
- Double Your Revenue™
- How to Build Your Law Firm for Sale™
- Solo & Small Firm Foundations for Growth™
- How to Build a Profitable Team™
Coaching Programs
- Practice Growth Program™
- Dominate Your Market™
- One-on-One coaching
- Rainmakers & Rainmakers Plus
Build My Great Team™Full-service recruitment and hiring for administrative personnel, paralegals, and attorneys
Books- How Good Attorneys Become Great Rainmakers
- Time Management for Attorneys
- Hire Slow, Fire Fast
What do most solo/small lawyers REALLY want?
More free time
Better clients
A great staff
Increased income
#GrowWithAtticus
Revenue, Income, Control, Freedom and Impact
Time Management
Client Development & Marketing
Building a Great Team
Cash Flow & Profitability
Legal Skills#GrowWithAtticus AtticusAdvantage.com
Tools You Need for this Session
#GrowWithAtticus AtticusAdvantage.com
Focus for today’s session
Access to your social media accounts
Time on your schedule to implement
Your vision
Participate
#GrowWithAtticus AtticusAdvantage.com
Pencil & paper at the ready
Take lots of notes
This session is interactive, so prepare to unmute if necessary
Agenda:What We Will Cover Today
Which Social Media Platforms Are Important
Basic Level - Social Media Maintenance
Advanced Level - Social Media Maintenance
How to Establish Effective Referral Relationships Over Social Media
Performing Your Own Social Media Audit
How/Whether to Advertise On Social Media
Tier One Social Media Platforms
Tier Two Social Media Platforms
Basic Level Information To Update
Applies to All Tier One and Two Platforms
FIRM NAME PHYSICAL ADDRESS(ES) WEBSITE ADDRESS
CONTACT INFORMATION (EMAIL
& PHONE NUMBER)
HOURS PRACTICE AREAS
Advanced Level Information to Update
• Photos
• Reviews
• Scheduling / Appointment Link
#GrowWithAtticus AtticusAdvantage.com
Advanced Level Information to Update
• Logo
• Photos
• Videos
• Reviews
• Scheduling / Appointment Link
#GrowWithAtticus AtticusAdvantage.com
Advanced Level Information to Update
• Logo
• Videos
• Playlists
• Solicit subscribers
• Tags and descriptions
• Closed captioning and transcriptions
#GrowWithAtticus AtticusAdvantage.com
Advanced Level Information to Update
• Logo
• Connections (referral sources)
• Posts
• Videos
• Endorsements
#GrowWithAtticus AtticusAdvantage.com
Advanced Level Information to Update
• Logo
• Photos
• Reviews
#GrowWithAtticus AtticusAdvantage.com
Establishing Referral Relationships Over Social Media
Engage
Pay It Forward
Establishing Referral Relationships Over Social Media
Give Something of Value
Establishing Referral Relationships Over Social Media
Be Referable
Establishing Referral Relationships Over Social Media
Paid Advertising on Social Media 101
#GrowWithAtticus AtticusAdvantage.com
Targeted
Metrics are Tracked
It’s Where the Eyeballs Are
Nimble
Nascent Platforms Still Relatively Cheap
Can Attempt Multiple Campaigns at Once
Paid Advertising on Social Media 101 - Pros
#GrowWithAtticus AtticusAdvantage.com
Big Platforms Expensive or Getting That Way
Responses Can Be Impulsive
Often Longer Sales Cycle - ROI Hard to Track
Lots of Noise - Hard to Stand Out
Platform-Dependent Ad Approval
Not Effective With All Demographics
Paid Advertising on Social Media 101 - Cons
#GrowWithAtticus AtticusAdvantage.com
#GrowWithAtticus AtticusAdvantage.com
Biggest Takeaways
#GrowWithAtticus AtticusAdvantage.com
Recommendations and Next Actions
#GrowWithAtticus AtticusAdvantage.com
• The Focused DISC Advantage
• The Practice Assessmento The Solo & Small Firm Foundations of Practice Growth™
• The Advisor Growth Analysis
• The 3 Most Impactful Actions
#GrowWithAtticus AtticusAdvantage.com
What is my investment?
• $295 – This includes the practice survey, a DISC assessment and report ($125 value), and a 1-hour teleconference with a Practice Growth Diagnostic Advisor to discuss your results and offer key suggestions and action items.
How do I get started?
#GrowWithAtticus AtticusAdvantage.com
At t icusAdvantage.com
SPECIAL OFFER
Complete a Practice Growth Diagnostic™ within two weeks of attending this webinar and we’ll mail you our best-selling book:How Good Attorneys Become Great Rainmakers
#GrowWithAtticus AtticusAdvantage.com
GUARANTEEThe Atticus 100% Money Back Guarantee
Atticus understands enrolling in a relationship with us is a significant investment. It involves commitment of your time, resources, and finances. You may be uncertain of our programs’ value to you looking from the outside. That’s why Atticus offers a 100% money-back guarantee.
If you do not believe the materials, concepts and techniques provided to you add significant value to your firm, tell us and we’ll refund your investment in full – without question.
#GrowWithAtticus AtticusAdvantage.com
The 90-Day ‘Think About It’ Program
#GrowWithAtticus AtticusAdvantage.com
bit.ly/atticuswebinars
June 17th – 2pm EDTHow to Reopen Your Practice’s Office After a Shelter-In-Place
The Atticus Advantage Growth Essentials™ W E B I N A R S E R I E S
#GrowWithAtticus AtticusAdvantage.com
Atticus YouTube Channel
bit.ly/atticusyoutube
Click “Subscribe”
#GrowWithAtticus AtticusAdvantage.com
Stay Connected:
Facebookfacebook.com/atticusadvantage
LinkedInlinkedin.com/company/atticus-advantage
Twitter@atticusattorney
Final Thoughts and Questions
#GrowWithAtticus AtticusAdvantage.com
QUESTIONS?
To ask a question:• Use the chat function on your
GoToWebinar dashboard to send a message to the event organizer. If you would like your question to remain anonymous, indicate so in your message.
• Click the hand icon to indicate you have a question or comment, and we’ll call on you. When we do, we will “unmute” you so that you can be heard.
#GrowWithAtticus AtticusAdvantage.com#GrowWithAtticus
Thank You!
#GrowWithAtticus AtticusAdvantage.com
The Atticus Advantage Growth Essentials™ W E B I N A R S E R I E S