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HOW GUESTSWANT LOYALTY TOINTERACT WITHTECHNOLOGYA recent study on loyalty in the hotel industry highlighted some technology that guests would like to see expanded.
want in-room voice controls
want a mobile app that supports functions like mobile
check-in and check-out and allows for a personalized
experience
want to use VR to explore hotels
want wearable technology to be
integrated into their hotel stays
want to use points for experiences o�ered based on their social media pro�les and
preferences
83%
77%
88%
87%
73%
HOW GUESTSWANT LOYALTY TOINTERACT WITHTECHNOLOGYA recent study on loyalty in the hotel industry highlighted some technology that guests would like to see expanded.
© 2018 STR, Inc. All Rights Reserved.illustrations: annamarie hudson
Source: Oracle’s “The Loyalty Divide” report
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