How do you market to your legacy donors? CAGP Webinar, September 2012

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CAGP-ACPDP™Webinar Wednesday’s Presents:

The Gift Planning Donor Cycle

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Today’s Session:

How do you Market to your Donors?

Presenter: Leah Eustace Principal and Chief Idea Goddess

Good Works

Leah@GoodWorksco.ca

Leah Eustace

Leah is a ‘fundraiser’s fundraiser’ with a wide and varied background in charitable fund development. At Good Works, Leah has worked with name-brand clients such as the Canadian Red Cross...

Read Leah’s full bio here.

Follow Leah on Twitter: @LeahEustace

Getting through the clutter

Proceed with caution

What’s in a name?

Use language that resonates

Focus on the right instruments

An estimated 95% of planned gifts in Canada

are bequests.

Why, not how

Communicate with donors in the way in which they prefer to be communicated

Follow the discussion online, use #CAGPWeb in your tweets!

Emotions versus logic

Tell Stories

Use appropriate storytellers

Make your case

Be personal

A potential opportunity?

Think of Jacqueline

Write for comprehension, not an academic thesis

Pay attention to design

Why on earth would you want to make something hard to read?

Use appropriate photos

Be transparent

Steward your secret donors

Break down the silos

Integrate

Pay attention to your website

In summary

Tell your storiesPut yourself in the shoes of your donorsBe authentic and compellingTalk about why, not howUse multichannel marketingUse emotion, not logicBeware of institution-speakYou have one mouth, but two ears

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Thank – You For Attending!

How do you market to your legacy donors? CAGP Webinar, September 2012

Documents

Creating a Legacy Communications Plan · 2019. 1. 19. · Show impact of org to donors who have signed Legacy commitments Connect with partner ... How can we make the #Purim story

Legacy of Life: Nova Scotia Organ and Tissue Donation Program · 2017-11-02 · 2012 CCOD Stats 35 N.S. referrals -25 from CDHA and 10 from districts 10 actual N.S. donors +2 donors:

Respecting Legacy, Revolutionizing Philanthropy€¦ · Respecting Legacy, Revolutionizing Philanthropy. A collaborative project of: The Next Gen Donors research project is a collaboration

ANNUAL GENERAL MEETING April 14, 2011 BOOK OF BUSINESS · ANNUAL GENERAL MEETING April 14, 2011 BOOK OF BUSINESS The CAGP-ACPDP™ mission: Advancing Gift Planning in Canada The CAGP-ACPDP™

A Profound Legacy of blood donors in Milwau-kee County. Donors of all different blood types are needed, but there is an especially great need for O negative donors. O negative is the

Digitizing the Donor Experience: Exploring the Use of …...11 Michael Moody and Sharna Goldseker Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy (Johnson Center for

Building Resilience in Seniors’ Mental Health in Canada ASM/CAGP 2019 draft... · 2019-07-23 · People with Dementia Riley Malvern, Mary Schulz . CAGP-CCSMH Annual Scientific Meeting

Charitable Donors - User's Guidelibrary.queensu.ca/madgic/free/saad/donors/donguide2005_e.pdf · Charitable Donors - User's Guide - ... In such cases, ... donors are defined as taxfilers

CAGP Fall 2013 Newsletter

CAGP Toolkit (SENSE 2018) · Instructions: Complete this document to prepare for CAGP Institute #6. Step 1: From the Standard Reports page, retrieve your college’s 2018 SENSE “Standard

Turn First-Time Donors Into Repeat Donors

19th Annual National CAGP-ACPDP™ Conference · 2017-07-19 · 19th. Annual National CAGP-ACPDP™ Conference. An educational conference for gift planners, fundraisers and professional

The Power of Telling Why The Benefits of Encouraging Donors to Create an Ethical Will Susan Turnbull Personal Legacy Advisors, LLC Minnesota Planned Giving

Mobilize Your Donors to Recruit New Donors Through Social

CAGP-CCSMH Annual Scientific Meeting | October 29-30, 2021

US Deceased Organ Donors 2000-2012 5985 UNOS Region 6 Three OPOs Legacy of Life Hawaii Pacific Northwest Transplant Bank LifeCenter Northwest 26% Increase

CBCS and CAGP Regulations for B.A. Honours– 2013 · CBCS and CAGP Regulations for B.A. Honours– 2013 1. Title and Commencement These Regulations shall be called the University

cfncf.org€¦ · Web view2014 Legacy Award Nomination Form Donor: Individual or Family (Living or Deceased) This Legacy Award for Donors recognizes and honors an individual or family

Your Legacy Website: How to Help Your Planned Giving Program Respond to 21st Century Donors

BP C&R No 28 du CAGP de 2019 ; C&D Nos 22-24 du CAGP de ...€¦ · Anne Miller . 2 . Name of Authority / Office: Australia. Department of Human Services, Australia . Austria . Federal