How did Zappos.com come to be? After an unsuccessful trip to the mall for shoes, Nick Swinmurn Went...

GROUP PRESENTATION COMMUNICATIO

NS 1010Shanda Sanchez Kristi ZiembaMcKenna Pryor Alexis KailiSally Stahl Jovan Crockett

Danielle Webster

LET THERE BE

SHOES! How did Zappos.com come to be?

After an unsuccessful trip to the mall for shoes, Nick Swinmurn

Went home to shop online and was surprised that there was no major online

shoe retailer.

SO…….

Nick approached two of his friends, Tony Hsieh and Alfred Lin, with his idea.

With $500,000The three friends created

ShoeSite.comA few months later the name was

changed to

Zappos.com

THE VISION One Day, 30% of all retail transactions

in the U.S. will be online

People will buy from the company with

the best service and the best selection

Zappos.com will be that online store

Zappos 10 Core Values 1) Deliver WOW through service

2) Embrace and Drive Change

3) Create Fun and A Little Weirdness

4) Be Adventurous, Creative, and Open-Minded

5) Pursue Growth and Learning

6) Build Open and Honest Relationships with Communication

7) Build a Positive Team and Family Spirit

8) Do More with Less

9) Be Passionate and Determined

10) Be Humble

“BEST SERVICE IN THE INDUSTRY”

Services to Promote:- Free shipping both ways- A 365-day return policy

- A 24/7 call center

Customer Service:- 5,000 calls a day

- 1,200 emails a week- No scripts

- No limit on call times

ZAPPOS EMPLOYMENT

ZAPPOS INTERVIEWING PROCESS

Zappos applicants must go through two interviews1) Professional Aptitude2) Personality

Personality Interview

- “How weird are you on a scale from 1-10”

- “ What is your theme song?”

Training

- After training new employees are offered $2,000 to quit.- Over 97% turn down the offer.

EMPLOYEE BENEFITS Free Lunches

No-Charge Vending Machines

Company Library Nap Room

Free Health Care

PRODUCTS AND PRICING They have a wide variety of

men and women’s shoes. From tennis shoes to high heels and flats. Work Boots and dress shoes. They also have a wide range of Boys and girls shoes.

They sell women and men’s dress clothing, casual clothing and work clothing. They also have plus size clothing and children's.

Accessories for all ages and sexes.

Dinning and kitchen sets. Bedding sets.

Handbags, backpacks, and briefcases.

Cosmetics, skin care, fragrances, and toiletries

They have a wide price range for all of their departments that would work for anyone's budget.

Clearance section for all products.

They offer free shipping.

PRODUCT DISTRIBUTION

What is seen on the website is on the shelf

No back orders from customers No forklifts to ensure employee

safety Every item unwrapped immediately

and put on shelves Items emptied immediately from

abandoned carts online New barcodes made for each item

FUTURE GROWTH Robot operated store rooms

Joining with

Overall economic growth and advances

Since Zappos is the #1 online shoe retailer, we have lots of

competition!Three Largest Competitors

1. Bluefly, inc.2. Cold Water Creek, inc3. Collective Brands, inc

What makes us the best?

Our dedication to customer service

MARKETING DEVIANT!Motto For Marketing:

Consistent

Authentic

Responsive

Educational

PERSONALIZED ADVERTISEMENT!

Zappos employees advertise through their vast “word of mouth.”

Centered by social media through mantaining active networking on:

-Twitter- YouTube- Facebook

- Corporate Blogs

36312

2000

2001

2002

2003

2004

2005

2006

2007

2008

$500,000

$1,600,000

$8,600,000

$32,000,000

$70,000,000

$184,000,000

$370,000,000

$597,000,000

$840,000,000

$1,000,000,000

Sales