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GROUP PRESENTATION COMMUNICATIO
NS 1010Shanda Sanchez Kristi ZiembaMcKenna Pryor Alexis KailiSally Stahl Jovan Crockett
Danielle Webster
LET THERE BE
SHOES! How did Zappos.com come to be?
After an unsuccessful trip to the mall for shoes, Nick Swinmurn
Went home to shop online and was surprised that there was no major online
shoe retailer.
SO…….
Nick approached two of his friends, Tony Hsieh and Alfred Lin, with his idea.
With $500,000The three friends created
ShoeSite.comA few months later the name was
changed to
Zappos.com
THE VISION One Day, 30% of all retail transactions
in the U.S. will be online
People will buy from the company with
the best service and the best selection
Zappos.com will be that online store
Zappos 10 Core Values 1) Deliver WOW through service
2) Embrace and Drive Change
3) Create Fun and A Little Weirdness
4) Be Adventurous, Creative, and Open-Minded
5) Pursue Growth and Learning
6) Build Open and Honest Relationships with Communication
7) Build a Positive Team and Family Spirit
8) Do More with Less
9) Be Passionate and Determined
10) Be Humble
“BEST SERVICE IN THE INDUSTRY”
Services to Promote:- Free shipping both ways- A 365-day return policy
- A 24/7 call center
Customer Service:- 5,000 calls a day
- 1,200 emails a week- No scripts
- No limit on call times
ZAPPOS EMPLOYMENT
ZAPPOS INTERVIEWING PROCESS
Zappos applicants must go through two interviews1) Professional Aptitude2) Personality
Personality Interview
- “How weird are you on a scale from 1-10”
- “ What is your theme song?”
Training
- After training new employees are offered $2,000 to quit.- Over 97% turn down the offer.
EMPLOYEE BENEFITS Free Lunches
No-Charge Vending Machines
Company Library Nap Room
Free Health Care
PRODUCTS AND PRICING They have a wide variety of
men and women’s shoes. From tennis shoes to high heels and flats. Work Boots and dress shoes. They also have a wide range of Boys and girls shoes.
They sell women and men’s dress clothing, casual clothing and work clothing. They also have plus size clothing and children's.
Accessories for all ages and sexes.
Dinning and kitchen sets. Bedding sets.
Handbags, backpacks, and briefcases.
Cosmetics, skin care, fragrances, and toiletries
They have a wide price range for all of their departments that would work for anyone's budget.
Clearance section for all products.
They offer free shipping.
PRODUCT DISTRIBUTION
What is seen on the website is on the shelf
No back orders from customers No forklifts to ensure employee
safety Every item unwrapped immediately
and put on shelves Items emptied immediately from
abandoned carts online New barcodes made for each item
FUTURE GROWTH Robot operated store rooms
Joining with
Overall economic growth and advances
Since Zappos is the #1 online shoe retailer, we have lots of
competition!Three Largest Competitors
1. Bluefly, inc.2. Cold Water Creek, inc3. Collective Brands, inc
What makes us the best?
Our dedication to customer service
MARKETING DEVIANT!Motto For Marketing:
Consistent
Authentic
Responsive
Educational
PERSONALIZED ADVERTISEMENT!
Zappos employees advertise through their vast “word of mouth.”
Centered by social media through mantaining active networking on:
-Twitter- YouTube- Facebook
- Corporate Blogs
36312
2000
2001
2002
2003
2004
2005
2006
2007
2008
$500,000
$1,600,000
$8,600,000
$32,000,000
$70,000,000
$184,000,000
$370,000,000
$597,000,000
$840,000,000
$1,000,000,000
Sales