How Companies Track You

Agenda

• Introductions• Email Tracking• Web Tracking• Offline Tracking

Email Tracking

• Track Messages Opened• Links Clicked• Conversion to Purchase• Valid Email Address• When you open (time of day)• Where you open

(geographic)

Email Samples

Web Tracking

• Cookies• Session Cookies• Persistent Cookies• 1st Party Cookies• 3rd Party Cookies

Web Tracking

• Username & Password• Login info• Geographic Information• Time, Date• Facial Recognition• Gender “Guessing”

eCommerce Conversion Tracking

Conversion Tracking: Code placed on order success

page, contact form success page.

Allows you to know what CPC keywords resulted in a Conversion.

You Can Only Control What You Can Measure

Offline Tracking

• Cooperative Databases• Everyone adds to the pool• Everyone can take from the

pool• Age, Income, Home, Marital• Categories:• White wine, import car• Beer & Nascar

Offline Online Tracking

• Promo Codes• Personalized URLs• Coupon Codes• QR Codes

Search for “Car Stereos”

Confusing… No Car Stereos!

Search: build ipad app Boulder CO

Personalized Search Result

Want A Real Person?

Works for Other Terms, Too.

Personalization On Form

“Personalized” Success Page

Quick Conversion Stats

Campaign Result:

35% Increase in Conversions for Personalized Search Pages

How Search Personalization Works

Website “Reads” inbound Search Terms

Uses terms to Personalize Page

Mail MergeRules-based System

Postcard - Front

Postcard – Personalized URL

Dear Jeff,

P.S. To sign up / more info, visit:www.AdventureRabbi.org/Jeff.Finkelstein

Jeff Finkelstein2990 Vassar DriveBoulder, CO 80305

P.S. To sign up / more info, visit:www.AdventureRabbi.org/Jeff.Finkelstein

Website – Personalized URL

Pre-Filled Contact Me Now

Pre-Filled Registration Page

How a pURL Works

User Enters pURL into Browser

System “reads” information from browser

System goes to database, retrieves info, creates personalized page.

pURL Success Statistic:

22% Increase in Registrations for Personalized Landing Page vs. non-personalized

Personalized Email Campaign

Regular Website:

Welcome, Jeff Finkelstein!

First, Last, Email Pre-Filled

Regular Website:

How Email Personalization Works

User Clicks On Link in Email message.

System “reads” information during link redirect.

System sets cookie; values of first, last, email can be read by site.

Email Web Personalization:

DiscountDecorating.com had 18% increase in orders vs. non-personalized site.

Customer Paradigm’s Approach

(Talking to existing customers)RetainEmail MarketingpURL / Direct Mail

Search Engine OptimizationSearch Engine MarketingpURL / Direct MailTrade Show MarketingViral / Microsites

Acquire (Get new customers)

DesignContent MgmtCalendar / Events eCommerce + moreiPhone / iPad Apps

Interact (Interact via the web)

Questions?

Contact: Jeff Finkelstein303.473.4400http://www.CustomerParadigm.com/

Questions?

• Web & Email Marketing• Print Design

How Companies Track You

Documents

Research report 2016 - Fast Track · Research report 2016. Britain's private mid-market . growth companies. Sponsored by. 2016 Top Track 250 fasttrack.co.uk Top Track 250 research

Companies We Track In Our CoreBrand Index Database · Companies We Track In Our CoreBrand Index Database Through our CoreBrand Index, Tenet Partners has been tracking brand performance

McKinsey Global Survey results: How companies …library.businessethicsworkshop.com/images/Library/...2 McKinsey Global Survey results How companies manage sustainability Why companies

Infographic - How Companies Track You on the Web

How to Track the Budget

How to use Track Every Coin

Tracking Companies CIS CRM · 2015-07-06 · Figure 1 To track a company simply click the Track Company Button from the list of companies displayed. As with project tracking you can

LIST OF COMPANIES STRUCK OFF UNDER FAST TRACK …watchoutinvestors.com/press_release/roc/rocmumfts.pdflist of companies struck off under fast track scheme 2000 under section 560

How Can Cornflakes Companies Expand

How Companies Track You on the Web- Infographic

How to track events with GA

TOP TRACK 100 PRIVATE COMPANIES BRITAIN’S …...FAST TRACK Top Track 100 ranks Britain’s biggest private companies by their latest sales. The league table is produced by Fast Track,

How Domestic Companies Partner with Foreign Companiessites.nationalacademies.org/cs/groups/pgasite/documents/webpage/... · How Domestic Companies Partner with Foreign Companies

How can companies differentiate products

How Utility Companies Can Gain Enterprise- Wide Geographic Consistency · 2020-04-03 · How Utility Companies Can Gain Enterprise-Wide Geographic Consistency. 2 How Utility Companies

Research report 2020 - Fast Track...International Track 200 research report 2020 2020 International Track 200 fasttrack.co.uk 4 Overseas markets • 90% of the companies (180) sell

How to Extract Track Files - Xirodronestorow.xirodrone.com/file-XPLORER How to Extract Track Files.pdf · path, which means the track files is extracted successfully. （2）Click

How Track a Truck Activity Kit

How Ebsta Track B2B Marketing ROI

CPA TRACK MBA PROGRAM, HOW TO APPLY CPA Track MBA …€¦ · CPA TRACK MBA PROGRAM, CPA Track MBA Programs PART-TIME HOW TO APPLY In order to apply, you must have an undergraduate