HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media &...

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HOW BRANDS INNOVATE TO

BECOME MEDIA –

INCLUDING IN PRINT

Edward Marr12 December 2018

“…Practical Worker more than a sentimental traveller.” Thomas Cook , The Excursionist , 1851

Inspire

Search

Shortlist

Book

Anticipate

Travel There

Enjoy Holiday

Travel Back

Feedback

Customer Journey

MEDIA SALES CAMPAIGN CREATION CAMPAIGN DELIVERY ANALYTICS COMMUNICATION

AND REPORTING

LET’S MAKE YOUR BRAND TRAVEL

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