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Lars Haue-Pedersen Managing Director, TSE Consulting FINA World Aquatics Convention Punta del Este, September 29 –2010 Two kinds of Sponsors Commercial sponsors Public sector sponsors (cities/regions) Promotion Behavior Which impacts are bid/host cities looking for? Health Indirect Direct National Federation and Host Cities -what about the future? Partnership More interaction For further information: www.tseconsulting.com
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Lars Haue-PedersenManaging Director, TSE Consulting
Host City Insights:Bidding StrategiesFINA World Aquatics ConventionPunta del Este, September 29 – 2010
Two kinds of Sponsors
Commercialsponsors
SalesBranding
Internal motivationMedia coverageRelationships
Public sectorsponsors
(cities/regions)
Which impacts are bid/host cities looking for?
Income
Promotion
Health
Behavior
Economic Social
Indirect
Direct
Increaserevenues
Reducecosts
National Federation and Host Cities - what about the future?
More interaction
More sophistication
More long-term relations
Partnership
For further information: www.tseconsulting.com
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