HORIZON SCANNING The Investment Litmus Test Computers Industry

HORIZON SCANNINGThe Investment Litmus Test

ComputersIndustry

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An orderly methodHere we use the SATERPLIDE acronym to prompt the scan for future events and

their consequences. The segments are:

• Social (See Maslows’s Hierarchy of Human Needs)• Approach (First response to an issue)• Technology (Applying our innovation to reliable approaches)• Economic (The benefits in productivity from technology)• Resources (Human and Natural, required and consumed)• Political (Ownership rights of tribes to resources)• Legal (Administration of political resolutions)• International (Resolution of international differences)• Demographic (Population shift to better circumstances)• Environment (Built by Humans and by Nature, our impact)

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An orderly method

• Note that there is a series of cause-and-effect relationships going around the circle.

• This discovery

technique ensures thorough scanning in our due diligence process.

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SOCIAL SegmentMaslow’s Hierarchy of Human Needs

Creativity

Respect

Acceptance

Comfort

SurvivalIf your life is at risk, you may compromise on the items above survival

A roof over your head

Observing local customs

What do you know?

Problem Solving

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Human Need: High quality computer services from sustainable sources

IBM Blue Gene

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APPROACH Segment

What to do if your human needs are being frustrated?

NEED APPROACHSurvival Flee, Fight,

Comfort Build, Adapt

Acceptance Join, Communicate

Respect Learn, Teach

Creativity Design, Invent

Continuous launching of new products may lead to consumer push-back.

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TECHNOLOGY SegmentHow to make a successful approach re-useable & reliable?

Industry consolidations may lead to fewer players, reduced complexity.

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ECONOMIC SegmentHow does the technology improve the quality of life?There are few jobs not made easier with computer technology.

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RESOURCES SegmentWhat are the human and natural resources required to sustain the

economic activity? – Energy & Internet to start with

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POLITICAL SegmentThe computer industry supply chains have political intersections

between the regulators and suppliers of the various resources.

The World Economic Forum assists with exchange of political views

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LEGAL SegmentComputer industry operating procedures require detailed regulation for their success. Privacy issues are important.

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INTERNATIONAL SegmentHow are differences between international systems resolved?

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DEMOGRAPHIC Segment

What is the impact of economic success of chemicals manufacturing on population mix and location?

In the case of China, the computer industry has supported development activities of all kinds. These have resulted in migration towards the east coast.

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ENVIRONMENT SegmentWhat is the impact of economic success of building on the natural and the built

infrastructure? It seems that computers, using moderate energy levels and radio waves, may be only a moderate polluter

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Next steps: Identify the future event labelsHere are some examples of our document search:

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Next steps: Identify the future event labels