Home Town Competitiveness OVERVIEW

Indiana HTC AcademyJanuary 28-30, 2008

Craig Schroeder Senior Associate

Home Town Home Town CompetitivenesCompetitivenes

ssOVERVIEWOVERVIEW

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Strategic Partnership with Indiana

Heartland Center for Leadership Development

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HTC Across Nebraska

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HTC Across the Country

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Focus on Critical Issues

Generational Wealth Transfer Historical Youth Out-Migration

Trends Loss of Farms, Industry and

Small Businesses Erosion of Leadership Capacity

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Four Key Pillars…

Leaders

Donors

Entrepreneurs

Young People

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Framework for Effective

and Sustainable Rural

Community and Economic

Development

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The Future is Here:building a new hometown

spirit in rural America

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Elements of the HTC Strategy

Assessment

StrategyDevelopment

Outcomes

Technical Assistance

Training

Orientation

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Community Resource

Team

HTC Resource

Team

HTC Structure Local

Steering Committee

Charitable GivingLeadership Entrepreneurship

YouthTeensYoung Adults

Site Coach Site Coordinator

Working Group

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Entrepreneurship

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EntrepreneurshipExpected Outcomes

• Increased entrepreneurial development

• Increased public sector entrepreneurship

• New jobs and wealth being created

• More current businesses retained and growing

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Case Study – Valley County Nebraska

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Valley County Chronology…• 1999 – No Game Plan or Program• 2000 – Economic Development Board - Staffing Proposed• 2001 – Tax Support Passed• 2002 – Joined HTC - Focused Development Goals - Moved Towards Entrepreneurship• 2004 – Hired a Business Coach• 2006 – Area Resource Team Established

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Bottom Line Results…

• 73 New Businesses

• 10 Expansions, 21 Transitions

• 332 New Full-Time Jobs

• $90 Million New Investment

• Retail Sales Up 20% vs. 18% Statewide

• Per Capita Income Up 22% vs. 9%

• Population Gain 3% (first in 70 years)

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Charitable Assets

America's Wealth Transfer:A Likely Scenario

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1999 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050

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United States Nebraska Rural Nebraska

Rural NebraskaEstimated WealthTransfer = $94 billion

Nebraska Estimated Wealth Transfer = $258 billion

United States Estimated WealthTransfer = $41 trillion

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Charitable AssetsExpected Outcomes

• Community-based endowed assets

• Greater knowledge of charitable giving tools

• Grants awarded to strategic activities

Examples of Strategic Grants

• Non-Traditional Scholarships

• High-quality Affordable Day Care

• Microenterprise Loan Program

• Build Leadership with a Purpose

• Retaining and Recruiting Volunteers

• Value-added Curriculum for K-12 School

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Leadership

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LeadershipExpected Outcomes

• Increased diversity in community leadership

• Enhanced leadership knowledge and skills

• More volunteer engagement in community

• More people willing to run for public office

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Case StudyStuart-Atkinson, NE

Strengthening Local Leadership

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BackgroundStuart — Population 680

Atkinson — Population 1244

Eight Miles Apart

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HomeTown Leadership

Institute Started in 2004

to Diversify and Refresh

Leadership Pool

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Participants — 27

Ages — 16 to 60

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ProgramNine 1-Day Seminars

September - May

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As a Result…60% Will Increase Volunteer Hours

59% Expect to Run for Public Office

100% Will Increase Donations

100% Report Increased Confidence about

Attracting New Residents

High School Students Now Teaching Adults

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Young People

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Youth & TeensExpected outcomes

• Greater youth involvement with community • Entrepreneurship classes/hands-on learning

• Stronger school-community partnerships

• Increased number planning to return/stay

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Young AdultsExpected outcomes

• Champions group recruited and involved

• Linkages: Leadership and Entrepreneurship

• Stronger, sustained connections with alumni

• Increased number of young adults returning

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Survey QuestionsCambridgePop. 1,041

McCookPop. 7,994

ColumbusPop. 20,971

Garden County

Pop. 2,292

AllSurveysN=2,153

Rate your community (1-10) 6.6 5.3 5.1 6.2 6.2Interested in owning your own business in the future? 47% 41% 43% 51% 41%Have a business right now? 17% 9% 7% 19% 14%Picture yourself living in the area in the future? 47% 48% 49% 49% 52%

HTC Teen Survey Results

EntrepreneurShip Investigation (4-H ESI)

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Thinking Outside the Box Retreat

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Welcome Back Home Exercise

Norfolk Area Recruiters

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Over 30 Families in 3 Years

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The Power of Leverage

Leaders

Donors

Entrepreneurs

Young People