Hire Education: Learning to Network

Hire Education:Learning to Network

Matt BunkerBYU MBA Network Manager

Matt_Bunker@byu.edu

ONLINE NETWORKING

The Social Media Revolution

“SMALL ACTS LEAD TO GREAT CONSEQUENCES”Be Wise about How You Market Yourself

Personal Social Media Networking

• Make a Plan– What will a social media presence do for you?

• Complete your social media profiles– LinkedIn– Facebook

• Schedule time to social network– Post regularly: once every day or two

• Post “real” items• Remember your audience• Use apps to monitor your brand

Personal Social Media Networking

• Be searchable on Google Improve your SEO– Include key words you want associated with you– Update your pages regularly, especially LinkedIn– Link yourself to other relevant websites

• Pay attention to Social Media Blogs, Books, & Articles– Mashable.com– Netted.net– Socialnomics.net

• Your Website = Home Base– All info should flow here– Use appropriate video– Have a separate site for family/specialty information– Discriminate about what you make public

Etiquette• Don’t complain…unless it’s REALLY funny• Be positive, but not fake• Be selective about whom you friend– Don’t be afraid to “unfriend” someone

• Don’t post anything that could get you fired– Don’t post that you’re looking for a new job until

you have an accepted job offer– Complaints about current company or its leaders

LinkedIn• Complete your profile

– Get recommended

• Include a relevant and positive title– Not “Enthusiastic Job Seeker”

• If you need to speak with a 2nd Connection:– Find a mutual friend and

request an overture

• Consider upgrading your account for upgraded features (Starts at $40/month)

BYU MBA Class of 2013

Facebook

• Keep updated• Add cool pictures

and posts that market you

• Participate with others

• Be present

Twitter

• Participate– If you see a tweet that

you like, respond to it

• Update Twitter when updating LinkedIn and Facebook.

• Use HootSuite or TweetDeck

YouTube: Video Warehouse

Other Social Media Networks

• MySpace• Google+• Four Square• Loopt• Yelp• StumbleUpon

• WordPress• BlogSpot• Wikipedia• Proust• Netted.net• Mashable

5-minutes:Update

Social Media

BYU MBA NETWORK

The Factor

• MBA Network– Consult with the MBA Alumni Manager • Where do you want to live?• What do you want to do?

– Stay connected to your classmates• Get involved NOW

• Additional BYU Resources– Alumni Portal: Keep records updated– University Alumni Association

CONTACTING ALUMNI VIA E-MAIL

Strategy 4

Suggested Language

• If contacting an alumnus/a, identify yourself as a BYU MBA

• Mention a referral when possible• Get to the point immediately• Ask them for no more than 20

minutes • Talk or meet at their convenience• Prepare 5 to 10 specific questions

Be Considerate of Their Time

• Average hourly base salary for an executive in Fortune 500 companies– $63/hour– Doesn’t include stock or bonuses–With stock and bonuses, up to

$375/hour

• REMEMBER, you are WORTH their time

TECHNIQUES FOR THE INTERVIEW/MEETING

“The most valuable of all talents is that of never using two words when one will do.” - Thomas Jefferson

The Unspoken Communications

• Why do people hire whom they hire?– They hire those they like

• Pointers– Be 100% genuine– Eye contact– Listen– Genuine smile– Do not allow clothes or grooming get in

front of what you’re selling

Don’t Allow Your Clothes or Grooming to Overshadow You

Open Your Mouth• Share your most important points

first• Make connections & be creative• Be positive; Avoid desperation• Be humbly confident• Listen more than you talk• Take notes• Respect their time

How Do You Hit a Golf Ball?

Sherpa Practice