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This presentation was given to the BYU MBA Class of 2013 during its orientation week.
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ONLINE NETWORKING
The Social Media Revolution
“SMALL ACTS LEAD TO GREAT CONSEQUENCES”Be Wise about How You Market Yourself
Personal Social Media Networking
• Make a Plan– What will a social media presence do for you?
• Complete your social media profiles– LinkedIn– Facebook
• Schedule time to social network– Post regularly: once every day or two
• Post “real” items• Remember your audience• Use apps to monitor your brand
Personal Social Media Networking
• Be searchable on Google Improve your SEO– Include key words you want associated with you– Update your pages regularly, especially LinkedIn– Link yourself to other relevant websites
• Pay attention to Social Media Blogs, Books, & Articles– Mashable.com– Netted.net– Socialnomics.net
• Your Website = Home Base– All info should flow here– Use appropriate video– Have a separate site for family/specialty information– Discriminate about what you make public
Etiquette• Don’t complain…unless it’s REALLY funny• Be positive, but not fake• Be selective about whom you friend– Don’t be afraid to “unfriend” someone
• Don’t post anything that could get you fired– Don’t post that you’re looking for a new job until
you have an accepted job offer– Complaints about current company or its leaders
LinkedIn• Complete your profile
– Get recommended
• Include a relevant and positive title– Not “Enthusiastic Job Seeker”
• If you need to speak with a 2nd Connection:– Find a mutual friend and
request an overture
• Consider upgrading your account for upgraded features (Starts at $40/month)
BYU MBA Class of 2013
• Keep updated• Add cool pictures
and posts that market you
• Participate with others
• Be present
• Participate– If you see a tweet that
you like, respond to it
• Update Twitter when updating LinkedIn and Facebook.
• Use HootSuite or TweetDeck
YouTube: Video Warehouse
Other Social Media Networks
• MySpace• Google+• Four Square• Loopt• Yelp• StumbleUpon
• WordPress• BlogSpot• Wikipedia• Proust• Netted.net• Mashable
5-minutes:Update
Social Media
BYU MBA NETWORK
The Factor
• MBA Network– Consult with the MBA Alumni Manager • Where do you want to live?• What do you want to do?
– Stay connected to your classmates• Get involved NOW
• Additional BYU Resources– Alumni Portal: Keep records updated– University Alumni Association
CONTACTING ALUMNI VIA E-MAIL
Strategy 4
Suggested Language
• If contacting an alumnus/a, identify yourself as a BYU MBA
• Mention a referral when possible• Get to the point immediately• Ask them for no more than 20
minutes • Talk or meet at their convenience• Prepare 5 to 10 specific questions
Be Considerate of Their Time
• Average hourly base salary for an executive in Fortune 500 companies– $63/hour– Doesn’t include stock or bonuses–With stock and bonuses, up to
$375/hour
• REMEMBER, you are WORTH their time
TECHNIQUES FOR THE INTERVIEW/MEETING
“The most valuable of all talents is that of never using two words when one will do.” - Thomas Jefferson
The Unspoken Communications
• Why do people hire whom they hire?– They hire those they like
• Pointers– Be 100% genuine– Eye contact– Listen– Genuine smile– Do not allow clothes or grooming get in
front of what you’re selling
Don’t Allow Your Clothes or Grooming to Overshadow You
Open Your Mouth• Share your most important points
first• Make connections & be creative• Be positive; Avoid desperation• Be humbly confident• Listen more than you talk• Take notes• Respect their time
How Do You Hit a Golf Ball?
Sherpa Practice
