Herta Security, S.L

BioMarketing SW Solutions March 2013

BioMarketing

Facial Recognition of the subject at a certain event or in

front of publicity

Classification by age, sex, race or/and use of glasses

Ideal for digital signage, targeted advertising or

market segmentation studies

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BioMarketing

Marketing/publicity auditing – audience measurement

Interactive – artificial intelligence advertising

Personalised advertising

Use existing security cameras – webcams.

More than people counting

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BioMarketing and the Retail Sector

Instant demographical information

Standalone or multi-site - scalable

No retention of personal data

Uses standard IP cameras + HW

ROI arguments – cost effectiveness

More than people counting and

cheaper!

BioMarketing and the Retail Sector

Last month Kraft and Adidas announced plans to incorporate facial

recognition into their digital out-of-home campaigns. Adidas will install/

test digital walls in stores ( U.S. + U.K.) to identify gender + age groups

to tailor their place-based advertising for running shoes etc. Kraft will

use FR in grocery stores to offer recipe suggestions geared to particular

age groups. The Venetian hotel in Las Vegas is already using non-

invasive FR technology to suggest bars, clubs and restaurants to its

patrons based on age group identification.

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BioMarketing and the Retail Sector

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BioMarketing - Settings

8 March 13

System Architecture

9 March 13

System Architecture

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BioMarketing - Statistics

<?xml version="1.0" encoding="utf-8"?>

<MarketingStatistics>

<General>

<ProductVersion>1.0</ProductVersion>

</General>

<Statistics>

<Subjects>100</Subjects>

<Glasses>0</Glasses>

<AgeRanges>

</AgeRanges>

<SubjectsPerHour>

</SubjectsPerHour>

<MalesPerHour>

</MalesPerHour>

<FemalesPerHour>

</FemalesPerHour>

<White>83</White>

<Asian>3</Asian>

<Black>14</Black>

<Male>58</Male>

<Female>42</Female>

</Statistics>

</MarketingStatistics>

Biocom:

Statistics through TCP/IP

Real-time events

SDK Available

System Requirements Hardware

Software

Working Conditions

System Features

System Architecture

Settings

Technical

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Windows 7 x64

.NET Framework 4

Microsoft Visual C++ 2010 Redistributable Package (x64)

PostgreSQL ODBC Driver >9.1 x64

Biometric Algorithms installed and configured.

System Requirements – Software

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PCs – Quadcore 2.5Ghz, Intel i5 or i7, 4G Ram, 400MB

hard disk space,

Cameras – almost any IP camera 2 – 5 Megapixels

capable of MJPEG video streaming.

Webcams - most good quality cameras – Logitech B910,

C270.

System Requirements – Hardware

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People walking at normal speed.

Ideal scenario: A camera in front of the users, preferably

at 2-2.5 meters height.

Good quality images, at least 720p.

Working Conditions

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Faces near frontal position (+/-35 degrees left/right

deviation, +-20 degrees up/down deviation).

Minimum face size for recognition: 70px x 70px.

Working Conditions

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Contact

Gary M. Lee

International Business Manager

Garym.lee@hertasecurity.com

Phone: +34 648 037 854

Madrid (Spain)

www.hertasecurity.com

info@hertasecurity.com

Tel. +34 936 020 888

Fax. +34 936 020 889

This Presentation has been provided by Herta Security, S.L., for the purpose of illustrating certain

confidential information in respect of Herta Security technologies.

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information contained herein is confidential.

Herta Security, the Herta Security logo, and combinations thereof, are trademarks of Herta Security,

S.L. All other products names and logos are for reference only and may be trademarks of their

respective owners.

© 2013 Herta Security, S.L. All rights reserved.

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