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TARGET AUDIENCE '’ Pay TV viewers in Singapore: more than 60% penetration. (Source : MPA2011) Our target audience: Ages 5-45, majority of which are affluent elites in Singapore. Pay-TV viewers are more often than not the first to buy market fresh premium-priced products and gadgets; this is consistently reflected in the higher rates of ownership of HD TVs, 4G mobile phones and multimedia devices shown in audience surveys. (Source : CASBAA) ‘‘ COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
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HELLO! JAPAN HELLO! JAPAN Japanese TV Advertisement ProposalJapanese TV Advertisement Proposal
2013.2.13
COPYRIGHT BY COMM PTE LTD &
J FOOD & CULTURE TV PTE LTD
WHAT IS HELLO! JAPAN?
HELLO! JAPAN is the first private Japanese TV station in
Asia, showcasing the latest and hottest happenings in Japan.
A full HD TV channel created by J Food & Culture TV
(JFCTV), HELLO! JAPAN will introduce “Unseen Japan”
and promote popular Japanese culture to Asia Pacific and
the rest of the world! Our viewers can enjoy a variety of
Japanese entertainment ranging from movies, variety shows
to music programmes, anime and so on. Being a general
entertainment channel, HELLO! JAPAN engages all viewers
with high quality and top-notch contents.
All contents are in its original Japanese language with
localized foreign language subtitles .
COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD & COMM PTE LTD
TARGET AUDIENCE
'’
Pay TV viewers in Singapore: more than 60% penetration. (Source : MPA2011)
Our target audience: Ages 5-45, majority of which are affluent elites in Singapore.
Pay-TV viewers are more often thannot the first to buy market freshpremium-priced products and gadgets;this is consistently reflected in thehigher rates of ownership of HD TVs,4G mobile phones and multimediadevices shown in audience surveys.(Source : CASBAA)
‘‘COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
REGIONAL EXPANSION
ASIA EXPANSION TARGET by 2015
Possible Platforms:DTH / Cable / Digital Cable / Satellite / IPTV
Potential Household Reach:Singapore : 930,000Malaysia: 2,272,000Indonesia: 1,359,000Thailand: 762,000Philippines: 1,023,000Hong Kong: 1,809,000Vietnam: 900,000Korea: 3,005,856Taiwan: 3,706,975
Total: 15,767,831
COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
ASIA-PACIFIC AUDIENCES
I
*Asia Pa
cific
Multichannel TV Viewers arethe most affluent.
TAIWAN
INDIA
AUSTRALIA
NT$70,000
SEC A/B
Occupation Group 1/2
MALAYSIA
PHILIPPINES
HONG KONG
RM3,000
SEC ABC
HK$30,000
Market
SINGAPORE
HH Income/Social Group
S$5,000
Terrestrial TV Multichannel TVProfile of Affluent Adult
Viewers With and WithoutMultichannel TV
*Asia Pacific refers to 7 markets: Singapore, Malaysia,Philippines, Hong Kong, Taiwan, India, Australia
Source:CASBAA/Local Peoplemeter (Jan-Jun2011)
“50% of Asian Business Elites in Asiawatched an International TV Channelyesterday, 74% watch every week
and 81% monthly.”Source: CASBAA/BEAsia: CT IPSOS 2011
30%
20%
40%
70%
60%
50%
10%
SINGAPO
RE
MALAYS
IA
PHILIP
PINES
HONG KONG
TAIW
ANINDIA
AUSTRALIA
43%
28%
COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
Terrestrial TV Multichannel TV
US$500+Ave Spendon Cosmetic, Fragrance& Aftershave
Laptop / Notebook*
SLR Digital camera*
LCD/Plasma TV*
82
86
79
90
125
132
117
122
Multichannel TV Viewers aremore prepared to spend.
“Intend to buy in next 12 months”
“Intend to buy in next 12 months”Elites and Affluents Who Watched TV Yesterday (Index)Source: CASBAA/Local Peoplemeter 2008 - YTD 2011
ASIA-PACIFIC AUDIENCES
COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
14.1
33
20.2
45
23.6
52
24.1
52
26.2
54
28.0
56Audience: All 4+
100% FTA 90% | 10% 80% | 20% 70% | 30% 60% | 40% 50% | 50%
1+ Reach %3+ Reach %
Reach increases as the advertising budget isreallocated from 100% on Free to Air TV toa proportion on Multichannel TVFTA vs Multichannel TVADVERTISING BUDGET ALLOCATION
ASIA-PACIFIC AUDIENCES
COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
Have access tosubscription TV at home
Do not have access tosubscription TV at home
Past 30 days
Past 7 days
Yesterday
28% 72%
72% have Subscription TV
95% watch Regional Cable &Satellite Channel
95%
86%
57%
SINGAPORE AUDIENCES
COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
Our Target Audience profile
Foodie,especially
forJapanesecuisine!!
Ad-aware andreceptive
Early adopters,open to and
welcomeforeign cultures
High disposable
income, willing tospend on lifestyle
luxury goods.
Lovestravelin
g
Opinionleaders
PMEBs
Tech-savvy
TARGET AUDIENCES
HELLO!JAPAN WEEKLY SCHEDULE (BY GENRE)
COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
30
MONDAY
ANIME/LIVE ACTION
TUEDAY
ANIME/LIVE ACTION
WEDNESDAY
ANIME/LIVE ACTION
THURSDAY
ANIME/LIVE ACTION
FRIDAY
ANIME/LIVE ACTION
SATURDAY
ANIME/LIVE ACTION
SUNDAY
ANIME/LIVE ACTION
CULTURE
FOOD ANDTRAVEL
GOURMET
FOOD ANDTRAVEL
TRAVEL
FOOD ANDTRAVEL
FOOD ANDTRAVEL
FOOD ANDTRAVEL
GOURMET
FOOD ANDTRAVEL
TRAVEL
FOOD ANDTRAVEL
FOOD ANDTRAVEL
TRAVEL
FOOD ANDTRAVEL
FOOD ANDTRAVEL
GOURMET GOURMET GOURMET
VARIETY VARIETY VARIETY
GOURMET
VARIETY
CULTURE GOURMET TRAVEL TRAVEL ANIME/LIVE ACTION TRAVEL TRAVEL
30
30
30
TRAVEL TRAVEL GOURMET VARIETY
VARIETY CULTURE(MUSIC)
TRAVEL
MOVIE
TRAVEL
TRAVEL
CULTURE(SPORTS)
MOVIE VARIETY
VARIETY ANIME/LIVE ACTION MOVIE CULTUREGOURMET TRAVEL FOOD AND TRAVELGenre Mix
18
19 00
30
20 00
21 00
22 00
23 00
A1 BLOCKA1 BLOCK
SPONSORSHIP PACKAGE PROPOSAL
COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD
松(MATSU)
竹(TAKE)
梅(UME)
$100,000(for 12mths)
$50,000(for 6mths)
$30,000(for 6mths)
Timebelt Sponsorship: A1Block
Program Sponsorship: (Movie)
TVC Spots: 30sec x 300 spots (per mth)
Estimate Total Worth: $1,000,000
Program Sponsorship:
(Movie)
TVC Spots: 30sec x 50 spots (per mth)
Estimate Total Worth:$100,000
Timebelt Sponsorship: A1Block
Program Sponsorship: (Movie)
TVC Spots: 30sec x 200 spots (per mth)
Estimate Total Worth: $360,000
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