HELLO! JAPAN HELLO! JAPAN Japanese TV Advertisement ProposalJapanese TV Advertisement Proposal

2013.2.13

COPYRIGHT BY COMM PTE LTD &

J FOOD & CULTURE TV PTE LTD

WHAT IS HELLO! JAPAN?

HELLO! JAPAN is the first private Japanese TV station in

Asia, showcasing the latest and hottest happenings in Japan.

A full HD TV channel created by J Food & Culture TV

(JFCTV), HELLO! JAPAN will introduce “Unseen Japan”

and promote popular Japanese culture to Asia Pacific and

the rest of the world! Our viewers can enjoy a variety of

Japanese entertainment ranging from movies, variety shows

to music programmes, anime and so on. Being a general

entertainment channel, HELLO! JAPAN engages all viewers

with high quality and top-notch contents.

All contents are in its original Japanese language with

localized foreign language subtitles .

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD & COMM PTE LTD

TARGET AUDIENCE

'’

Pay TV viewers in Singapore: more than 60% penetration. (Source : MPA2011)

Our target audience: Ages 5-45, majority of which are affluent elites in Singapore.

Pay-TV viewers are more often thannot the first to buy market freshpremium-priced products and gadgets;this is consistently reflected in thehigher rates of ownership of HD TVs,4G mobile phones and multimediadevices shown in audience surveys.(Source : CASBAA)

‘‘COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

REGIONAL EXPANSION

ASIA EXPANSION TARGET by 2015

Possible Platforms:DTH / Cable / Digital Cable / Satellite / IPTV

Potential Household Reach:Singapore : 930,000Malaysia: 2,272,000Indonesia: 1,359,000Thailand: 762,000Philippines: 1,023,000Hong Kong: 1,809,000Vietnam: 900,000Korea: 3,005,856Taiwan: 3,706,975

Total: 15,767,831

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

ASIA-PACIFIC AUDIENCES

I

*Asia Pa

cific

Multichannel TV Viewers arethe most affluent.

TAIWAN

INDIA

AUSTRALIA

NT$70,000

SEC A/B

Occupation Group 1/2

MALAYSIA

PHILIPPINES

HONG KONG

RM3,000

SEC ABC

HK$30,000

Market

SINGAPORE

HH Income/Social Group

S$5,000

Terrestrial TV Multichannel TVProfile of Affluent Adult

Viewers With and WithoutMultichannel TV

*Asia Pacific refers to 7 markets: Singapore, Malaysia,Philippines, Hong Kong, Taiwan, India, Australia

Source:CASBAA/Local Peoplemeter (Jan-Jun2011)

“50% of Asian Business Elites in Asiawatched an International TV Channelyesterday, 74% watch every week

and 81% monthly.”Source: CASBAA/BEAsia: CT IPSOS 2011

30%

20%

40%

70%

60%

50%

10%

SINGAPO

RE

MALAYS

IA

PHILIP

PINES

HONG KONG

TAIW

ANINDIA

AUSTRALIA

43%

28%

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

Terrestrial TV Multichannel TV

US$500+Ave Spendon Cosmetic, Fragrance& Aftershave

Laptop / Notebook*

SLR Digital camera*

LCD/Plasma TV*

82

86

79

90

125

132

117

122

Multichannel TV Viewers aremore prepared to spend.

“Intend to buy in next 12 months”

“Intend to buy in next 12 months”Elites and Affluents Who Watched TV Yesterday (Index)Source: CASBAA/Local Peoplemeter 2008 - YTD 2011

ASIA-PACIFIC AUDIENCES

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

14.1

33

20.2

45

23.6

52

24.1

52

26.2

54

28.0

56Audience: All 4+

100% FTA 90% | 10% 80% | 20% 70% | 30% 60% | 40% 50% | 50%

1+ Reach %3+ Reach %

Reach increases as the advertising budget isreallocated from 100% on Free to Air TV toa proportion on Multichannel TVFTA vs Multichannel TVADVERTISING BUDGET ALLOCATION

ASIA-PACIFIC AUDIENCES

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

Have access tosubscription TV at home

Do not have access tosubscription TV at home

Past 30 days

Past 7 days

Yesterday

28% 72%

72% have Subscription TV

95% watch Regional Cable &Satellite Channel

95%

86%

57%

SINGAPORE AUDIENCES

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

Our Target Audience profile

Foodie,especially

forJapanesecuisine!!

Ad-aware andreceptive

Early adopters,open to and

welcomeforeign cultures

High disposable

income, willing tospend on lifestyle

luxury goods.

Lovestravelin

g

Opinionleaders

PMEBs

Tech-savvy

TARGET AUDIENCES

HELLO!JAPAN WEEKLY SCHEDULE (BY GENRE)

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

30

MONDAY

ANIME/LIVE ACTION

TUEDAY

ANIME/LIVE ACTION

WEDNESDAY

ANIME/LIVE ACTION

THURSDAY

ANIME/LIVE ACTION

FRIDAY

ANIME/LIVE ACTION

SATURDAY

ANIME/LIVE ACTION

SUNDAY

ANIME/LIVE ACTION

CULTURE

FOOD ANDTRAVEL

GOURMET

FOOD ANDTRAVEL

TRAVEL

FOOD ANDTRAVEL

FOOD ANDTRAVEL

FOOD ANDTRAVEL

GOURMET

FOOD ANDTRAVEL

TRAVEL

FOOD ANDTRAVEL

FOOD ANDTRAVEL

TRAVEL

FOOD ANDTRAVEL

FOOD ANDTRAVEL

GOURMET GOURMET GOURMET

VARIETY VARIETY VARIETY

GOURMET

VARIETY

CULTURE GOURMET TRAVEL TRAVEL ANIME/LIVE ACTION TRAVEL TRAVEL

30

30

30

TRAVEL TRAVEL GOURMET VARIETY

VARIETY CULTURE(MUSIC)

TRAVEL

MOVIE

TRAVEL

TRAVEL

CULTURE(SPORTS)

MOVIE VARIETY

VARIETY ANIME/LIVE ACTION MOVIE CULTUREGOURMET TRAVEL FOOD AND TRAVELGenre Mix

18

19 00

30

20 00

21 00

22 00

23 00

A1 BLOCKA1 BLOCK

SPONSORSHIP PACKAGE PROPOSAL

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

松(MATSU)

竹(TAKE)

梅(UME)

$100,000(for 12mths)

$50,000(for 6mths)

$30,000(for 6mths)

Timebelt Sponsorship: 　　　　　　 A1Block

Program Sponsorship:　　　　　　 (Movie)

TVC Spots: 30sec x 300 spots (per mth)

Estimate Total Worth: $1,000,000

Program Sponsorship:

(Movie)

TVC Spots: 30sec x 50 spots (per mth)

Estimate Total Worth:$100,000

Timebelt Sponsorship: A1Block

Program Sponsorship: (Movie)

TVC Spots: 30sec x 200 spots (per mth)

Estimate Total Worth: $360,000