Harpaul Sambhi Careerify: Great Hires. Great ROI. SOCI@L_HR A Paradigm Shift: Human Resources and...

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Harpaul Sambhi

Careerify: Great Hires. Great ROI.

SOCI@L_HR A Paradigm Shift: Human Resources and Social Media to engage, retain, recruit, communicate and create a brand on social networks

1Arrogant

Harpaul Sambhi | hsambhi@careerify.caEntitlement

Harpaul Sambhi | hsambhi@careerify.ca

Non-Committed

Short Attention SpanA.D.D.

Harpaul Sambhi | hsambhi@careerify.caSelf-Centered

Little Respect for Authority

Harpaul Sambhi | hsambhi@careerify.caLacking in social skills

Harpaul Sambhi | hsambhi@careerify.caPoor Work Ethic

I am Generation Y

Harpaul Sambhi | hsambhi@careerify.caThank You!

Plz nominate me for TIFF 2011

Harpaul Sambhi | hsambhi@careerify.caAbout the Speaker:Harpaul Sambhi Founder and CEO of Careerify Corp. The talent acquisition solution with search, screening and tracking intelligence to tap into your employees vast web-driven professional and social networks in real-time Clients include several Fortune 1000 companies to tech start-upsSpeaker at: HRPA 2011, HRMAM, HRIA, Recruitment Innovation Summit, TTW, ITAC HR ForumAuthor of an upcoming book, Social_HR in December 2010, published with Thomson-Reuters

Harpaul Sambhi | hsambhi@careerify.ca13Definition of Social_HR:Social_HR (n) a human resource strategy to enhance productivity within your organization through the introduction of social media, collaboration, and connectivity

Harpaul Sambhi | hsambhi@careerify.caSocial_HR entails:Recruitment/BrandingDiversityEngagementRetentionLeadership DevelopmentPolicy Writing/LegalIT/Management ConcernsTotal Rewards

Professional Input: Over 2,300 HR Professionals

Harpaul Sambhi | hsambhi@careerify.caThe Impact on HR:Recruitment largest poll of passive candidatesBranding pinpoint branding to those who you wantDiversity not in terms of characteristics, but thoughtLabour Relations unions using social media to educate and strengthen ties with their members/other unionsRetention communication medium with employeesLeadership/Training (internal social networks)Total Rewards communities discussing salary, SaaS that delivery reward recognition

Harpaul Sambhi | hsambhi@careerify.ca

Harpaul Sambhi | hsambhi@careerify.caFoursquare: GPS-based social network. Currently one of the hottest new social networks today.

Second Life: Virtual communication with avatars

Other Interesting Tools:

Harpaul Sambhi | hsambhi@careerify.ca

Social Media is like...The Telephone EvolutionThe Fax Machine EvolutionThe E-mail Evolution

But only fasterThis is why corporations have struggled

Harpaul Sambhi | hsambhi@careerify.caHarpaul Sambhi | hsambhi@careerify.caThe Evolution of Technology

Why HR Doesnt use social mediaReason #1WE (HR) get bombarded...Its not your fault...

(actually it kind of is)

Harpaul Sambhi | hsambhi@careerify.caReason #2 Privacy/IPYes, there is a more risk to exposing IPBut they can release IP easily through e-mailOR over beersBut you have to update your privacy policies...

Yes, there is less privacyThe world is becoming more openWe should know this as technology companies: the dawn of Open-Source, and AIGoogle, Apple, Facebook, LinkedIn, etc..

Harpaul Sambhi | hsambhi@careerify.ca

Harpaul Sambhi | hsambhi@careerify.caReason #3 - ITMalicious Code/ Security Risks / BandwidthThere are easy loopholes to accessType: 69.63.189.34Introducing social media is no more of a security risk than introducing the Internet Gary McGrawNo more bandwidth issues

Harpaul Sambhi | hsambhi@careerify.caJoke of The Day:

Harpaul Sambhi | hsambhi@careerify.caStatistics and Internet Usage

Harpaul Sambhi | hsambhi@careerify.ca

Harpaul Sambhi | hsambhi@careerify.ca

Harpaul Sambhi | hsambhi@careerify.caFemale vs MaleMale Age15-2425-3435-4445-5455+LINKEDIN.COM1.75%3.55%4.83%6.53%5.48%FACEBOOK.COM40.21%35.79%32.87%34.66%30.79%Monster Worldwide2.39%3.04%2.96%3.69%2.91%TWITTER.COM5.99%5.21%5.31%5.94%6.34%YOUTUBE.COM44.24%36.11%34.67%37.63%34.74%MYSPACE.COM10.49%5.98%4.79%4.85%4.24%Female Age15-2425-3435-4445-5455+LINKEDIN.COM1.71%3.51%4.25%5.73%5.19%FACEBOOK.COM43.79%41.06%39.22%42.41%42.17%Monster Worldwide2.38%3.21%3.08%3.90%2.92%TWITTER.COM6.78%5.28%5.35%5.70%6.52%YOUTUBE.COM41.73%34.05%35.44%36.90%38.03%MYSPACE.COM10.94%6.84%6.01%5.63%5.97%

Harpaul Sambhi | hsambhi@careerify.caFemale vs MaleSummary:Age Group: 14-25 using LinkedInMales: 1.75%Female: 1.71%42% of all females over the age of 45 use FacebookMy Educated Guess is to spy on their kidsTwitter is not a Gen Y tool it is consistently used over all age groups (5-7% of world population)Job Boards:15-24 2.38%Above 25 ~3%

Harpaul Sambhi | hsambhi@careerify.caHow to Engage... OnlineIntrinsicSupporting a CauseInnovationLearningCuriosityChallenge/CompetitionExtrinsic:Performance EvaluationIncentives/DiscountsExclusivityRecognition

Harpaul Sambhi | hsambhi@careerify.ca Evaluating Social_HR practicesFirst have a purposeIdentification: Identify the demographics. Social networks have a particular type of user. Social: Understand the type of material that is typically forwarded from one user to another on a social network. Need an engagement factorBe Active: Two-way communication, need transparencyMultiple Networks: Multiple Eggs, Multiple Baskets

Harpaul Sambhi | hsambhi@careerify.caSocial Media CreepingLets PLAY a Social Creeping Game!!!! Question #1 Should HR professionals connect with candidates after an interview?Social Media CreepingLets PLAY a Social Creeping Game!!!! Question #1 Should HR professionals connect with candidates after an interview?Question #2 Should Managers Befriend Employees on social networks? How about the other way around?Social Media CreepingLets PLAY a Social Creeping Game!!!! Question #1 Should HR professionals connect with candidates after an interview?Question #2 Should Managers Befriend Employees on social networks? How about the other way around?Question #3 Do your recruiters reference check on social media?Be Transparent

Harpaul Sambhi | hsambhi@careerify.ca Internal Communication/Diversity

Harpaul Sambhi | hsambhi@careerify.ca Example: Pitney Bowes33,000 employees, across 130 countries, ranging from Generation Y to Baby Boomers, it would have been extremely difficult for any company to connect employees together prior to the social media age.IDEANet internal social network to create innovationCreates engagement and DIVERSITY6,000+ active employees participating32 sponsored challenges, and over 650 ideas committed to action for these challenges

Online Job-Rating ForumsGlassdoor, Vault.com, cooprankings.com communities are built to discuss opportunities and, in some cases, vent (Jobvent)ComprehensiveNormalization removing extreme casesRatings

Harpaul Sambhi | hsambhi@careerify.ca 43Finally, Lets take a look at Recruitment/Branding

Harpaul Sambhi | hsambhi@careerify.ca Example: Warner BrothersWarner Brothers recruitment and employment branding team had a planUse all major social networks to have a presence...Each Strategy was a bit differentTwitter: 8,000+ followers providing adviceLinkedIn head-hunting 1,000 submission in last 120 daysFacebook Internships over 102 submissions in Jan. 10YouTube posting videos for selected rolesIn 2010 already saved over 10% of job-board costsIn 2009 had 85% reduction in annual outside agency costs

Harpaul Sambhi | hsambhi@careerify.ca Warner Brothers Secret?The Advantages:Personal TouchInformation that is relevant to any job candidateTransparencyCollaboration LinkedIn alumni groups

The Result of the Above:Extinction of Generic Job-Boards

Harpaul Sambhi | hsambhi@careerify.ca Social_HR Results:

Ex. Compass GroupWe have gone from 90 days to hire an individual two years ago to now taking close to 30 days per hire Anita Sampson Binder, DirectorWe wanted to change from being passive recruiters to in-house active huntersUtilizing all social media tools available to communicateListening to what candidates want yielded to Top 100 Employer in Canada awards

Harpaul Sambhi | hsambhi@careerify.ca Harpaul Sambhi | hsambhi@careerify.ca

Recruitment and BrandingCreate Groups/Pages on Facebook to interact/ask questionsYouTube channels to show the real youDirect recruit on LinkedInGo niche on groups on NingCreate conversation on TwitterCreate exclusive groups for passive candidates

ConclusionStart with baby steps, then grow biggerDiversify your technology tools. Use an ATS, use social media.... Use CareerifyDrive two way communication and transparencyDiscover ways to become uniqueOld Spice, United Breaks Guitars, Video InterviewsExplore ways to involve social media into your strategy sessionsBe the Innovator: Dont be afraid of the unknown

Q/A Period:Presenter Information:

Harpaul SambhiFounder and CEOCareerify Corp.W: 416-840-6216E: hsambhi@careerify.caConnect with me on:

Harpaul Sambhi | hsambhi@careerify.ca