Slide 1
Harpaul Sambhi
Careerify: Great Hires. Great ROI.
SOCI@L_HR A Paradigm Shift: Human Resources and Social Media to
engage, retain, recruit, communicate and create a brand on social
networks
1Arrogant
Harpaul Sambhi | [email protected]
Harpaul Sambhi | [email protected]
Non-Committed
Short Attention SpanA.D.D.
Harpaul Sambhi | [email protected]
Little Respect for Authority
Harpaul Sambhi | [email protected] in social
skills
Harpaul Sambhi | [email protected] Work Ethic
I am Generation Y
Harpaul Sambhi | [email protected] You!
Plz nominate me for TIFF 2011
Harpaul Sambhi | [email protected] the Speaker:Harpaul
Sambhi Founder and CEO of Careerify Corp. The talent acquisition
solution with search, screening and tracking intelligence to tap
into your employees vast web-driven professional and social
networks in real-time Clients include several Fortune 1000
companies to tech start-upsSpeaker at: HRPA 2011, HRMAM, HRIA,
Recruitment Innovation Summit, TTW, ITAC HR ForumAuthor of an
upcoming book, Social_HR in December 2010, published with
Thomson-Reuters
Harpaul Sambhi | [email protected] of
Social_HR:Social_HR (n) a human resource strategy to enhance
productivity within your organization through the introduction of
social media, collaboration, and connectivity
Harpaul Sambhi | [email protected]_HR
entails:Recruitment/BrandingDiversityEngagementRetentionLeadership
DevelopmentPolicy Writing/LegalIT/Management ConcernsTotal
Rewards
Professional Input: Over 2,300 HR Professionals
Harpaul Sambhi | [email protected] Impact on
HR:Recruitment largest poll of passive candidatesBranding pinpoint
branding to those who you wantDiversity not in terms of
characteristics, but thoughtLabour Relations unions using social
media to educate and strengthen ties with their members/other
unionsRetention communication medium with
employeesLeadership/Training (internal social networks)Total
Rewards communities discussing salary, SaaS that delivery reward
recognition
Harpaul Sambhi | [email protected]
Harpaul Sambhi | [email protected]: GPS-based
social network. Currently one of the hottest new social networks
today.
Second Life: Virtual communication with avatars
Other Interesting Tools:
Harpaul Sambhi | [email protected]
Social Media is like...The Telephone EvolutionThe Fax Machine
EvolutionThe E-mail Evolution
But only fasterThis is why corporations have struggled
Harpaul Sambhi | [email protected] Sambhi |
[email protected] Evolution of Technology
Why HR Doesnt use social mediaReason #1WE (HR) get
bombarded...Its not your fault...
(actually it kind of is)
Harpaul Sambhi | [email protected] #2 Privacy/IPYes,
there is a more risk to exposing IPBut they can release IP easily
through e-mailOR over beersBut you have to update your privacy
policies...
Yes, there is less privacyThe world is becoming more openWe
should know this as technology companies: the dawn of Open-Source,
and AIGoogle, Apple, Facebook, LinkedIn, etc..
Harpaul Sambhi | [email protected]
Harpaul Sambhi | [email protected] #3 - ITMalicious
Code/ Security Risks / BandwidthThere are easy loopholes to
accessType: 69.63.189.34Introducing social media is no more of a
security risk than introducing the Internet Gary McGrawNo more
bandwidth issues
Harpaul Sambhi | [email protected] of The Day:
Harpaul Sambhi | [email protected] and Internet
Usage
Harpaul Sambhi | [email protected]
Harpaul Sambhi | [email protected]
Harpaul Sambhi | [email protected] vs MaleMale
Age15-2425-3435-4445-5455+LINKEDIN.COM1.75%3.55%4.83%6.53%5.48%FACEBOOK.COM40.21%35.79%32.87%34.66%30.79%Monster
Worldwide2.39%3.04%2.96%3.69%2.91%TWITTER.COM5.99%5.21%5.31%5.94%6.34%YOUTUBE.COM44.24%36.11%34.67%37.63%34.74%MYSPACE.COM10.49%5.98%4.79%4.85%4.24%Female
Age15-2425-3435-4445-5455+LINKEDIN.COM1.71%3.51%4.25%5.73%5.19%FACEBOOK.COM43.79%41.06%39.22%42.41%42.17%Monster
Worldwide2.38%3.21%3.08%3.90%2.92%TWITTER.COM6.78%5.28%5.35%5.70%6.52%YOUTUBE.COM41.73%34.05%35.44%36.90%38.03%MYSPACE.COM10.94%6.84%6.01%5.63%5.97%
Harpaul Sambhi | [email protected] vs MaleSummary:Age
Group: 14-25 using LinkedInMales: 1.75%Female: 1.71%42% of all
females over the age of 45 use FacebookMy Educated Guess is to spy
on their kidsTwitter is not a Gen Y tool it is consistently used
over all age groups (5-7% of world population)Job Boards:15-24
2.38%Above 25 ~3%
Harpaul Sambhi | [email protected] to Engage...
OnlineIntrinsicSupporting a
CauseInnovationLearningCuriosityChallenge/CompetitionExtrinsic:Performance
EvaluationIncentives/DiscountsExclusivityRecognition
Harpaul Sambhi | [email protected] Evaluating Social_HR
practicesFirst have a purposeIdentification: Identify the
demographics. Social networks have a particular type of user.
Social: Understand the type of material that is typically forwarded
from one user to another on a social network. Need an engagement
factorBe Active: Two-way communication, need transparencyMultiple
Networks: Multiple Eggs, Multiple Baskets
Harpaul Sambhi | [email protected] Media CreepingLets
PLAY a Social Creeping Game!!!! Question #1 Should HR professionals
connect with candidates after an interview?Social Media
CreepingLets PLAY a Social Creeping Game!!!! Question #1 Should HR
professionals connect with candidates after an interview?Question
#2 Should Managers Befriend Employees on social networks? How about
the other way around?Social Media CreepingLets PLAY a Social
Creeping Game!!!! Question #1 Should HR professionals connect with
candidates after an interview?Question #2 Should Managers Befriend
Employees on social networks? How about the other way
around?Question #3 Do your recruiters reference check on social
media?Be Transparent
Harpaul Sambhi | [email protected] Internal
Communication/Diversity
Harpaul Sambhi | [email protected] Example: Pitney
Bowes33,000 employees, across 130 countries, ranging from
Generation Y to Baby Boomers, it would have been extremely
difficult for any company to connect employees together prior to
the social media age.IDEANet internal social network to create
innovationCreates engagement and DIVERSITY6,000+ active employees
participating32 sponsored challenges, and over 650 ideas committed
to action for these challenges
Online Job-Rating ForumsGlassdoor, Vault.com, cooprankings.com
communities are built to discuss opportunities and, in some cases,
vent (Jobvent)ComprehensiveNormalization removing extreme
casesRatings
Harpaul Sambhi | [email protected] 43Finally, Lets take a
look at Recruitment/Branding
Harpaul Sambhi | [email protected] Example: Warner
BrothersWarner Brothers recruitment and employment branding team
had a planUse all major social networks to have a presence...Each
Strategy was a bit differentTwitter: 8,000+ followers providing
adviceLinkedIn head-hunting 1,000 submission in last 120
daysFacebook Internships over 102 submissions in Jan. 10YouTube
posting videos for selected rolesIn 2010 already saved over 10% of
job-board costsIn 2009 had 85% reduction in annual outside agency
costs
Harpaul Sambhi | [email protected] Warner Brothers Secret?The
Advantages:Personal TouchInformation that is relevant to any job
candidateTransparencyCollaboration LinkedIn alumni groups
The Result of the Above:Extinction of Generic Job-Boards
Harpaul Sambhi | [email protected] Social_HR Results:
Ex. Compass GroupWe have gone from 90 days to hire an individual
two years ago to now taking close to 30 days per hire Anita Sampson
Binder, DirectorWe wanted to change from being passive recruiters
to in-house active huntersUtilizing all social media tools
available to communicateListening to what candidates want yielded
to Top 100 Employer in Canada awards
Harpaul Sambhi | [email protected] Harpaul Sambhi |
[email protected]
Recruitment and BrandingCreate Groups/Pages on Facebook to
interact/ask questionsYouTube channels to show the real youDirect
recruit on LinkedInGo niche on groups on NingCreate conversation on
TwitterCreate exclusive groups for passive candidates
ConclusionStart with baby steps, then grow biggerDiversify your
technology tools. Use an ATS, use social media.... Use
CareerifyDrive two way communication and transparencyDiscover ways
to become uniqueOld Spice, United Breaks Guitars, Video
InterviewsExplore ways to involve social media into your strategy
sessionsBe the Innovator: Dont be afraid of the unknown
Q/A Period:Presenter Information:
Harpaul SambhiFounder and CEOCareerify Corp.W: 416-840-6216E:
[email protected] with me on:
Harpaul Sambhi | [email protected]
